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Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform

Kim Stewart, Book Marketing Strategist for Nonfiction Authors

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Build your audience and reach new readers on podcasts. Here on Book Marketing Mania you’ll learn to use podcasting as a guest and host to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time. Connect with your host, Kim Stewart, Marketing Strategist for Authors Who Podcast, at https://kimstewartmarketing.com.
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Ever took time to craft a great podcast pitch, then you hear “not right now”, “not a fit”, or even no reply at all? You’re not alone. Let’s talk about what to do next and how to keep your momentum (and confidence) strong as you keep pitching. Related episodes: 5 ways to build relationships with podcast hosts (#177) When your podcast pitch isn’t wor…
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Searching for podcasts to guest on can easily take up ALL your time, unless you know where to look. Today I’m sharing four ways to identify shows serving your readers and the simple checks to vet a show before you pitch. Whether you’re new to podcast guesting or ready to tighten up your strategy, use your time wisely and start landing guest episode…
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Podcast hosts aren’t looking for guests to sell to their listeners. They're looking for guests who will partner with them to serve their listeners. Here's 5 ways you can build (and nurture) relationships with podcast hosts long before and long after you send your pitch. Related Epsiodes: Engaging Podcast Hosts on IG with Ruthie Gray (ep 50) Common …
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Guesting on other people’s podcasts is THE BEST way to grow your own show. But before you start pitching yourself, there’s 3 things I want you to consider doing first to get the best return on your time invested in podcast guesting. 📋 Podcast Pitching Tracker 🎧 LISTENERS TO READERS (private podcast) 📥 CREATE YOUR PRIVATE PODCAST READER MAGNET: Priv…
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How can you best plan and measure your book marketing efforts? That’s what we’re answering today with my guest Susan Neal. Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She’s also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start…
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What if instead of “borrowing” someone else’s audience, you focused on growing your own? Lead podcast listeners from curious to connected with a private podcast reader magnet. Want to see one in action? Listeners to Readers is just six short episodes to share how a private podcast can grow your email list and market your nonfiction book. Listen for…
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No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too. If you're sticking with social to market your books, are you using it to connect with new readers? Nurture existing ones? Or perhaps you're simply using social to scroll …
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One of the most common mistakes authors (and their publishers) make with podcast pitching is sending cookie cutter pitches. Let's talk about why this might not work for you and how to fix it so your pitch gets a yes. Related episodes: Common Podcast Pitching Mistakes playlist How to Pitch a Podcast playlist Pitching podcasts as a first-time author …
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When pitching to guest on podcasts, how do you create an interview query that gets a yes from the host? Today is part four and the finale of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices. Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podc…
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When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners? Today is part two of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices. Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podc…
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Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks. Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda. Then we'll be back here on next Friday for episode 2. Looking forward to serving you in both places! Your Best Writin…
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So what’s all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelling on video. She has great tips for getting comfortable being seen on camera, and even ideas for faceless videos if that’s not your jam. Connect with Danielle: Website 📋 Podcast Pitching Tracker 🎧 LISTE…
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Growing your platform while writing your book? Starting a podcast to attract your target readers? Turning your podcast episodes into a book? We're talking about it all with my friend, Dallas Woodburn, author, writing coach, and host of the Thriving Authors podcast. We discuss how planning your podcast is similar to planning your book; how Dallas us…
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Are you self-publishing a book this year and a little overwhelmed by all the costs involved? My friend, Ashley Shepard, author of Profitable Publishing with Preorders, is here to share how you can attract your readers, publish, and launch your book without going into debt. Profitable Publishing with Preorders (book) Connect with Ashley: Website You…
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Taking my annual short summer break and can't wait to be back with new episodes on 8/1. Thanks for tuning in, I'm so grateful! 📋 Podcast Pitching Tracker 🎧 LISTENERS TO READERS (private podcast) 📥 CREATE YOUR PRIVATE PODCAST READER MAGNET: Private Podcast Toolkit (special listeners' price!) 💛 FAVE PODCASTING RESOURCES: ☑️ START YOUR AUTHOR PODCAST …
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How can you sort through all your book marketing strategies to find what’s working best for you AND your readers? My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you’re on track with what God wants you to do with the …
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Launching your first book this year? Start pitching to guest on podcasts sooner rather than later! My friend Rebecca George, host of the Radical Radiance podcast, and author of two books now is here to take us behind the scenes of her first book launch when she started pitching podcasts LONG before her traditional publisher's PR started. Today’s ep…
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Attending a Writers Conference this year? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent. My guest today is Barb Roose, publishing agent at Books and Such, and she's sharing the top four features that agents look for in a book proposal and tips to ease your anxiety as you prepare for your 15-minute pu…
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If you're like me and want to write a book that serves your business clients, I can't wait for you to hear this today’s conversation with my new friend, Jodi Brandon. Jodi is author of Write. Publish. Market: From Idea to Published Book: The Entrepreneur's Blueprint. She’s also a book publishing coach, an editor, and host of the Write Publish Marke…
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Memorial Day brings a time to remember those who gave the ultimate sacrifice for our country. But how can we pray and support those wives left behind not to mention those with active duty spouses all year long? My friend, Kristi Woods, author of 101 Prayers for Military Wives, is here to help us! Kristi shares practical ways we can help support and…
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Looking for ways to take a break from your normal podcasting pace and beat the heat this summer? Also want to keep building your platform and marketing your book? This episode is for you! Related Episodes/Playlists: Podcast Guesting Playlist Setting Goals as Host and Guest #152 Episode Content to Meet Your Goals #153 Downloads vs. Listens (Which is…
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Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break. Today's conversation is from my friend Amy Debrucque’s podcast, Life on Purpose. She invited me to be her guest to talk about savoring summer as a podcaster with ideas for repurposi…
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Hopping on quick to let you know I'm taking a break from releasing new podcast episodes. Now, unlike Ross and Rachel's break, We WILL be back together soon and I can't wait for you to hear my new episodes and conversations to help you reach new readers one podcast at a time. See you May 9! 📋 Podcast Pitching Tracker 🎧 LISTENERS TO READERS (private …
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No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too. If you're sticking with social to market your books, are you using it to connect with new readers, nurture existing ones, or simply to numb out? Let's get real today abou…
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Does the thought of hosting an interview podcast overwhelm you? Who has time for that when you’re writing and marketing books? But you DO want to collaborate with fellow authors so maybe a seasonal interview podcast is just what you need. My friend Nadine Mullings returns as a guest to share all the nuts and bolts of planning, recording, and market…
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Ever feel like you're drowning in the endless cycle of creating content when all you really want to do is hide out and write your book? Whether you are hosting a podcast today or wondering if you have time for that commitment, I can’t wait for you to meet my guest, Mandy Pallock. Mandy hosts the seasonal podcast called Presently Engaged, and is the…
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As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long after it releases. So how do you measure success on your podcast? You might be surprised to learn that download numbers are only a vanity metric of podcasting. They feel good, but they're not telling you …
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Don’t let money hold you back from hosting or guesting on podcasts. I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money. In part 4, our series finale, let’s talk about the money you do (and don’t) need as an author to podcast as a host and guest. RELATED EPISODES: Set and Measure Your Podcasting Goals (part 1…
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Putting off podcasting (as a host or guest) because you don’t have time, or it’s just not the right time to keep it going? I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money. In part 3 of our series, let’s talk about how to best spend your time (and timing) as an author who podcasts as a host or guest. RELAT…
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What should your episodes be about as a host and guest? It all starts with your author goals. I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money. In part 2 of our series, let’s talk about your Episodes as a host and guest to make sure your content aligns with your podcasting goals. RELATED EPISODES: Set and …
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Without clear author goals for hosting and guesting on podcasts, you might as well be throwing spaghetti at the wall and praying something sticks. I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money. In part 1 of our series, let’s talk about your four main author podcasting goals and how to measure them. RELA…
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Let's kick off a new series to help you Go GET'M with podcasting this year as a host and guest. 📋 Podcast Pitching Tracker 🎧 LISTENERS TO READERS (private podcast) 📥 CREATE YOUR PRIVATE PODCAST READER MAGNET: Private Podcast Toolkit (special listeners' price!) 💛 FAVE PODCASTING RESOURCES: ☑️ START YOUR AUTHOR PODCAST CHECKLIST 🎙️ Microphone 🎧 Hosti…
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Today my sweet friend Julie Sunne, author of Sometimes I Forget: 60 Reminders of Hope for Your Hard Days is here. She's sharing: --- her journey as a first-time traditionally published author --- how to persevere but not run ahead of God --- how guesting on podcasts is helping her market her book Julie’s book: Sometimes I Forget Julie’s website 📋 P…
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I’m excited to be joined today by my sweet friend, Kristin Faith Evans, who is a Licensed Master Social Worker, a special needs mom like me, and co-author with her husband Todd of the book How to Build a Thriving Marriage as You Care for Children with Disabilities. Kristin shares: --- Her journey to traditional publishing --- Why podcast guesting w…
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Today I’m joined by my new friend April O’Leary, host of the I’m Booked podcast and founder of O’Leary Publishing. She shares about: --- How O’Leary Publishing supports nonfiction authors --- How soon she recommends authors start building their audiences --- What’s working well (including podcasting) for authors to market their books Who Me, An Aut…
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I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me. So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳. See you back here on Friday, January 17 and until then I’m praying for an abundance of blessings on you! Love ya’ll! 💛 📋 Podca…
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Want to connect with your target readers authentically online? You have to show up as your true self. Kim Mosiman, author of Reflections of Joy: Learning to Love the Woman You See While Becoming the One You're Meant to Be is sharing tips on how to do that plus what she wishes she had known about book marketing before starting her publishing journey…
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As we get ready to turn the page on a new year, you may be facing the transition of your child graduating from high school this spring. I remember the pride and joy of that time for my boys, but I also remember it being a really hard year for me as a mom. So when I connected with Karen Jolly in Jenna Kutcher’s Goal Digger Podcast FB group, I knew I…
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If you have an idea for sharing your hard story in your book in a way that serves and impacts others, you're going to love today’s conversation with my new friend, Mandy Capehart. Mandy is a Certified Grief Educator & Trauma Professional, author of “Restorative Grief: Embracing our losses without losing ourselves” and hosts a podcast by the same na…
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If you’re struggling with serving your target readers and showing up as your authentic self, you will love this conversation today with my new friend, Kelly Thompson. Kelly hosts The Genius in You podcast, and helps women market their coaching businesses without posting content 24/7. Kelly shares about her podcasting journey, how to find your geniu…
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How do you genuinely share about your book with the ones who need to read it the most? You're going to love this conversation with my special guest, Jessica Hurlbut, author of Unlimited Motherhood and co-host of The Full Spectrum Parent podcast. Jessica shares about using your God-given influence to connect with your target readers and build your a…
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We often talk about marketing your book before it's published but what does that really look like? Especially on a podcast? That’s the question we’re answering today with my special guest, Billie Jauss. Billie is the author of several books including Baseball Family: Nine Core Qualities for Developing Healthy Relationships, and she also hosts The F…
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Have you felt benched by life’s circumstances and are now wondering how the heck do you get back in the game of book marketing and podcasting? That’s the question we’re answering today with my special guest, and podcasting client, Toni Thrash. Toni is a certified life coach and hosts the Start Your Comeback podcast. She's celebrating her 1 year pod…
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Want to make an impact with your writing but don't know how? Contrary to popular belief, you don’t have to use social media to reach your target readers. Whether you're building your audience, or want to reach even more readers to market your book, you’ve invited to join me for a free one-day event hosted by my friend, Shelley Hitz: “Market Your Bo…
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If you get anxiety when it comes to marketing your book, this episode is for you! My sweet friend and client, author Healey Ikerd, is here to share tips to help you overcome worry and self-doubt from a Biblical point of view. Healey is a Licensed Professional Counselor and the author of "Changing Your Feelings: A Workbook for Anxiety and Worry from…
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Are you an author wanting to take your God-given message to the stage or behind the mic on a podcast? My new friend, author and speaker Marnie Swedberg is here to share how you can customize your book topic to each platform (and time limit) in a way that serves your audience best. Marnie also shares about her experience booking podcast interviews u…
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Have you been hesitant about writing your hard story? Today my new friend Kim Sorrelle shares about her journey to finding the true meaning of love as she wrote (and marketed) her book, Love Is: A Year-long Experiment of Living out 1 Corinthians 13. Kim and I connected on PodMatch and I can't wait for you to also hear about the success she's had wi…
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Taking my annual short summer break and can't wait to be back with new episodes Friday 9/6. Thanks for tuning in, I'm so grateful! 📋 Podcast Pitching Tracker 🎧 LISTENERS TO READERS (private podcast) 📥 CREATE YOUR PRIVATE PODCAST READER MAGNET: Private Podcast Toolkit (special listeners' price!) 💛 FAVE PODCASTING RESOURCES: ☑️ START YOUR AUTHOR PODC…
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This is part five of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch. Meet author Danielle Bernock who is sharing: -- her author journey and what’s working well to market her books -- Tips for writing a memoir that's not about you -- her experience with Podmatch as a podcast guest Dani…
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This is part four of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch. Meet author and pastor, Brenda Seefeldt, who is sharing: -- her author journey and what’s working well to market her books -- the unique church she started during the pandemic -- how she’s serving Gen Z and tips for …
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