Кращі подкасти про Global Marketing (2024)

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S7 Ep3: Getting Culture Right In A Talent Agency Sets The Agenda For Growth Ft. Emilio Arciniega 23:26

20h ago23:26

23:26

Outreach Agency is a fast-growing digital talent management agency, founded by husband-and-wife duo Emilio and Amy Arciniega in 2020. After working in the Influencer Marketing industry on the brand partnerships side and seeing a monumental range in the quality of talent management that content creators were receiving, Emilio and Amy decided to laun…

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Andy Smith - StrategiQ 44:35

13d ago44:35

44:35

Andy Smith is the founder and CEO of StrategiQ. Andy is a hugely driven and insightful marketer with an interesting professional background and journey to becoming the founder and leader of an award-winning agency. Throughout the conversation, Andy comes across as a logical and analytical thinker with an obvious enthusiasm and vision. He speaks wit…

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Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow 26:16

20d ago26:16

26:16

Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We al…

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S7 Ep2: From Start Up To Multi-Million Dollar Influencer Agency - How They Did It Ft. Brad Hoos 28:14

8d ago28:14

28:14

Brad Hoos is the CEO of The Outloud Group, a high-growth 70-person influencer marketing agency. Outloud works across digital platforms to create & execute influencer campaigns to deliver measurable results for their brand partners. A proven innovator, Brad and the Outloud team work across a number of brands including Grubhub, SimpliSafe, Athletic G…

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S6 Ep14: Celebrating Women In Influencer Marketing Ft. Jessy Grossman 23:49

15d ago23:49

23:49

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastes…

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S7 Ep1: How Top Tiktok Creator Made His Name In The Agency World With Comedy Ft. Rob Mayhew 21:38

25d ago21:38

21:38

Rob Mayhew is Creative Director at Digital Innovations Agency Gravity Road. Rob has over 20 years experience working at many of London’s top agencies. Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 140k followers on TikTok and 90K followers on LinkedIn…

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S6 Ep17: Social Media Leadership And Building Social Capital Ft. Aaron Templer 18:00

1M ago18:00

18:00

Aaron Templer is a first-time author and 20+ year marketing leader with a music problem. He is the Founder and Strategist of a full-service brand and marketing firm, Three Over Four, and is involved with the American Marketing Association as a past chapter president, professional instructor, and Past President of its Professional Chapters Council. …

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Sean O'Brien - Mott Corporation 27:33

1M ago27:33

27:33

Sean O'Brien is a seasoned marketing and communications professional with a rich background in both B2C and B2B sectors. Sean currently holds the position of Global Head of Marketing and Communication at Mott Corporation, a company specializing in precision filtration technologies. With a career spanning various industries, including sporting goods…

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Global UX and Engagement - Show #126 33:19

1M ago33:19

33:19

Waseem Kawaf has built over 400 websites and is an expert in global user experience (UX). He’s currently the co-founder of Seicho Syndicate, where he and his partners design and develop great user experiences for their clients. Prior to Seicho, Waseem served as Global VP of Digital Experience for Stanley Black & Decker and worked in marketing agenc…

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Cheryl Caudill - Greif 17:52

2M ago17:52

17:52

Cheryl Caudill is the Vice President of Global Marketing Communications for Greif, a leading supplier of industrial packaging products. In this episode, she shares her extensive marketing experience, including how her journey in marketing began with a major in journalism and advertising. In this episode: Cheryl emphasizes the evolution of marketing…

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Adam Clark - Hasbro 31:49

2M ago31:49

31:49

Adam Clark is the Director of Integrated Marketing, Asia for Hasbro, one of the largest toy and game manufacturers in the world. Based in Hong Kong for over 10 years, Adam is an incredibly experienced marketer with a unique background. He has previously been part of Accenture working on significant marketing operations projects, project managing CR…

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S6 Ep16: The Goal Setter - Why We All Need Goals To Run Our Lives Ft. Debra Eckerling 22:50

2M ago22:50

22:50

Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. She is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® system of goal-setting simplified. A speaker, consultant, and workshop leader, Debra offers personal and professional planning, content development, event strategy, a…

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Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK 30:05

2M ago30:05

30:05

Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on: Caroline’s marketing reset: Simplify marketing jargon for more effective communication Pivoting marketing from a cost centre to a revenue engine Prioritising tasks for greater efficiency and effectiveness The relationship between performance and bra…

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Think Big! - Show #125 33:48

2M ago33:48

33:48

Ivo Verhaegh, founder of Powerhouse AI, came to entrepreneurship through an interesting path. He knew he wanted to start a company, work with a co-founder, and live abroad from his home country, the Netherlands. Since he didn’t have an idea for a business and couldn’t find a co-founder on the same timeline for starting a business, he applied to a p…

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Sylvia Zanetti – Managing Director of Stratitude 47:25

2M ago47:25

47:25

Sylvia Zanetti is the Managing Director and Lead Strategist for Stratitude, a strategic integrated marketing agency headquartered in South Africa that is part of the PLP Group. Sylvia leads her award-winning team in campaigns that focus on enabling their clients to build rewarding relationships with their target audiences. Sylvia leads her award-wi…

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S6 Ep15: The Evolution Of Influencer Marketing Ft. James Erskine 23:27

2M ago23:27

23:27

James Erskine is the Group CEO of ROCKET, specialising in telling brand’s story through creating, producing and marketing content to a children’s, youth and parent focused audience. Branded content, content marketing, advertiser funded programming, brand funded partnerships, integrated sponsorships, call it what you want, James has created, produce…

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Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever 42:52

3M ago42:52

42:52

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of the main highlights and discussion points by reading our b…

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Unify Global Marketing and Succeed - Show #124 39:23

3M ago39:23

39:23

Liz Fendt is Global Chief Marketing Director of TÜV SÜD, which specializes in testing, certification, auditing, and advisory services for different industries. There exist only 10 major players in the compliance industry, which ensures safe practices around both goods and services. As an example, think about airport safety. Proper testing, inspecti…

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S6 Ep13: What Makes The Perfect Brand Partnership - Coty Influencer Lead & Top Agent Discuss 25:16

3M ago25:16

25:16

This episode features Grace Fung (Influencer Marketing & Comms Lead at COTY) and Kay Ganesh (Co-Founder of Hypesight). COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in colour cosmetics. COTY’s …

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Susie Lee-Kilgarif - Stellarmann and William Alexander 49:48

3M ago49:48

49:48

Susie Lee-Kilgariff is the Group Head of Marketing for Stellarmann and William Alexander, both part of the Wellcombe Group. Stellarmann is a consulting business that helps companies develop highly skilled teams and deliver successful technology and change programmes. William Alexander is a recruitment agency. Susie herself is a hugely passionate, d…

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Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank 36:09

3M ago36:09

36:09

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. Join them as …

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S6 Ep12: Influencer Marketing Campaigns Are Becoming More Performance Led Ft. Charlotte Lake 20:26

3M ago20:26

20:26

Our guest today is Charlotte Lake. Charlotte began her career over 15 years ago within the broadcast industry working in advertising for Channel 5 before transitioning into Talent Management. It was here, looking after the likes of Meghan Markle, Lily Cole and Bob Geldof, to name but a few, that Charlotte discovered the huge potential in pairing th…

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S6 Ep11: Why Toastmasters Could Help You Improve Your Public Speaking Ft. Nick Ronald 18:48

3M ago18:48

18:48

Nick Ronald is a Division Director at Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence…

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CGI Simplifies Localization in Car Advertising - Show #123 31:23

3M ago31:23

31:23

Faruk Heplevent is founder and CEO of The Scope, a company specializing in computer-generated imaging (CGI) for the automotive industry. He is a pioneer in the industry, leading the charge for a more sustainable process for new car reveals; his client list of brand-name manufacturers throughout the world is proof of how The Scope’s approach and tec…

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Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights 34:44

4M ago34:44

34:44

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. J…

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Kay Geithner - APM Terminals Crane & Engineering Services 39:37

4M ago39:37

39:37

Kay Geithner is Managing Director of APM Terminals Crane & Engineering Services. Kay is a hugely experienced, dynamic, and innovative international business leader, working in a fascinating sector, and is currently spearheading an exciting period of marketing strategy development and positioning. For this special episode of the Radical Global Marke…

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S6 Ep10: Pearl & Dean CEO Says Cinema Creates More Attention For Brand Advertising 27:17

4M ago27:17

27:17

As CEO as one of the inconic advertising media companies, Pearl and Dean, Kathryn Jacob extols the benefits of why cinema is still a highly effective advertising medium. Kathryn sits on the Development Board of RADA and The Council and Board of the Advertising Association, and also where she is the board lead on inclusion work across the whole of o…

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Peter Bomer & Bessie Lee - China Inside Out 49:39

4M ago49:39

49:39

Bessie Lee & Peter Bomer are the authors of the recently published China Inside Out, a fantastic new book inspired by Bessie’s hugely popular podcast, Beiwanglu, as well as both Bessie and Peter’s decades of experience leading successful businesses in China. Bessie is the founder of Withinlink a China-based start-up incubator and early-stage ventur…

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Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global 27:21

4M ago27:21

27:21

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. J…

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Picking International Partners - Show #122 33:39

5M ago33:39

33:39

Josh Medow is CEO of Mercury, a healthcare and life sciences shipping company. After years as a leader in the Army Infantry and living abroad, he knew that he had an interest in running a global company. In this episode, he tells the compelling story of how he searched for and found the right company to buy and build. At first glance, Mercury met J…

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S6 Ep9: Influencer Campaign With 400% Growth In Visitor Traffic Ft. Lucy Robertson 34:45

5M ago34:45

34:45

Lucy Robertson heads up the marketing team at SEEN Connects, a global creator and social agency connecting the right people to the right brands, including Nike, Panasonic, LVMH and eBay. A strategic thinker & experienced creative, Lucy loves nothing more than getting under the skin of a brand to understand how to deliver results. Lucy forged her ca…

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Ciaran Connolly - Profile Tree 28:42

5M ago28:42

28:42

Ciaran Connolly is the founder of Profile Tree, an award-winning digital agency based in Northern Ireland that helps its clients identify and implement effective online strategies. The Profile Tree team covers all aspects of digital marketing including sleek website design, SEO, impactful content marketing, and e-commerce advice. They now work with…

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AI Translation Expert Tells All - Show #121 45:33

5M ago45:33

45:33

Have you ever heard the saying: “Not my circus, not my monkeys”? I use it all the time, yet never realized that it is translated from Polish. Dr. Lynne Bowker, professor of translation technologies and information systems at the University of Ottawa, recently returned from Poland, where she was collaboratively researching ways to make academia more…

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S6 Ep8: Global Restauranteur Talks About The Value Of Human Connection Ft. Will Guidara 23:37

5M ago23:37

23:37

Will Guidara is an inspirational speaker, but he is famous for being a Michelin Star restauranteur and the author of best selling book Unreasonable Hospitality. In it he talks about why we should apply the skills we have learnt in hospitality to all sorts of businesses. A relentless pursuit of customer service, Will talks about how be bought a new …

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Matt Field - Aventum Group 29:01

5M ago29:01

29:01

Matt Field is the Chief Marketing Officer for Aventum Group. Matt has had a fascinating journey from sales to marketing professional and business leadership with an obvious talent, and passion for his brand and the work he and his team do to help drive the business forward. The strategy he has developed and led is really helping Aventum stand out f…

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James Killoran - The Mission Control 53:37

6M ago53:37

53:37

James Killoran is the Head of Strategy at The Mission Control, an international, award-winning creative agency that is producing brilliant work for the global life science and healthcare sectors. Headquartered in Northern Ireland, The Mission Control specializes in brand development and communication that engages with people, moving away from the “…

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Episode 62 - Balancing Data-Driven Decisions and Creative Intuition with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios 23:55

6M ago23:55

23:55

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss…

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S6 Ep7: Podcast Guesting Strategies Ft. Josef Schinwald 34:21

6M ago34:21

34:21

Josef Schinwald is a podcast guesting strategist and founder of the Podcast PR & Booking Agency Guest Experts On Air. Their mission is to book experts, thought leaders, solo-preneurs, authors, speakers, and brands on world-class podcasts. His talents in Public Relations, Media, and Marketing made him the Associate Publisher & Vice-president of a he…

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Tanweer Alam - Kemin Nutrisurance 29:52

6M ago29:52

29:52

Dr. Tanweer Alam is Global Marketing Director for Kemin Nutrisurance. With a background in animal health, as well as time served in the Indian military, Tanweer has had a fascinating journey to become the talented and passionate marketing professional and leader that he is today, and he takes us through that journey in today’s episode. He also disc…

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Resources for Exporters – No Need to Go it Alone! - Show #120 40:10

6M ago40:10

40:10

Laurent Kahl is an International Export/Import Consultant at the University of Georgia (UGA) Small Business Development Center (SBDC). He brings years of experience as an export manager, export consultant, and international sales expert to this episode, delving into the abundant US state and federal resources available to anyone looking to conduct …

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Episode 61 - The Future of Retail Marketing: Brand Building, Data-Driven Strategy, Customer Personalisation, and Sustainability with Tom Langley of John Lewis Partnership 25:50

6M ago25:50

25:50

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and W…

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Andy Yen - ServiceNow 26:24

6M ago26:24

26:24

Andy Yen, Global Partner Marketing Director for ServiceNow. Andy is very much a results-driven, collaborative marketing leader with 16 years of experience building and scaling global marketing teams and campaigns. He has previously had senior product marketing roles with ShareBird, Oracle, and SAP, and holds an MBA from the University of California…

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S6 Ep6: Why Trust Is Essential As A Broadcaster Ft. Martine Croxall 29:11

7M ago29:11

29:11

Martine Croxall is a seasoned BBC TV and radio presenter, interviewer, conference host, debate moderator and presentation skills coach. She has fronted BBC News for many years and in todays episode we talk about her life as someone in the public eye and why trust is an integral part of influence.Gordon Glenister

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Due Diligence and Calculated Risks - Show #119 34:17

7M ago34:17

34:17

Artug Acar, COO of Mercury, knows what it’s like to move to a new country and start fresh. He also knows how to open a new international market for a company. Mercury supports innovation by simplifying the shipping of time- and temperature-sensitive product for healthcare and life sciences companies. Currently, the management team is conducting due…

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Doris Gong - Volvo Construction Equipment 33:31

7M ago33:31

33:31

Doris Gong is Head of Brand Marketing & Communication Asia for Volvo Construction Equipment. Doris has developed a very successful career to date, working with large global brands including Michelin and Johnson Controls. She now leads her team at Volvo Construction Equipment through an exciting period of innovation and sustainability positioning, a…

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S6 Ep5: How To Measure Influencer Campaigns And Brand Lift Ft. Adam Rossow 24:36

7M ago24:36

24:36

Adam is a co-founder of Group RFZ, a digital measurement firm focused on the influencer marketing space. Utilising brand lift research and other methodologies, he helps brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act. Adam counts 20 years of working …

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Adam Selwyn - M Booth 30:42

7M ago30:42

30:42

Adam Selwyn is Executive Vice-President Creative and Strategy Director for M Booth. M Booth is a creative, integrated communications agency, headquartered in New York City, that produces award-winning culturally competent campaigns that change the perceptions of key stakeholders and the behavior of consumers. Adam himself personifies how this drive…

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S6 Ep4: The Tech Sector Is Rife With B2B Influencers Says Shelia Flavell CBE, techUK President 26:07

7M ago26:07

26:07

Sheila Flavell CBE is President of techUK and has over 31 years experience in the global tech sector. She is a dynamic business leader who has a passion for enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent. She played an integral role in FDM’s flotation on AIM in 2005 and was a key instiga…

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S6 Ep3: How To Make Great Podcast Ft. Bernard Achampong 26:22

7M ago26:22

26:22

Bernard creates content, initiatives and products that help organisations and people meet their diversity goals, grow their businesses, find and develop new talent and improve their processes. He has spent over 30 years in the culture and media sector, working for some of the world's foremost media organisations, including the BBC and Premier Media…

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Localize to Sell Into Global Markets - Show #118 37:00

7M ago37:00

37:00

Stefan Repin is the founder of LuckBoosters, a company helping B2B companies with complex and long sales cycles grow demand and close more customers through full-cycle marketing and sales practices. He’s worked all over the world, growing companies by adapting sales techniques to meet specific industry needs while respecting local culture. Stefan h…

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