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PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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Future Lifestyle Pro 🦅

Future Lifestyle Pro

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🌱Health-🤴🏼Wealth-😃Happiness-📝Education-🧚🏻‍♀️Elevation We become whatever we feed our minds, so doesn’t it make sense to feed it the right stuff? Future Lifestyle Pro is a Mastermind Group of entrepreneurs, sharing whatever they learn of value. The goal is freedom, and they want to take you with them! YouTube🦅 Future Lifestyle Pro Instagram🦅 @futurelifestylepro @king_spraffer @mrjeffersleeds @benji_kellett @glennkubicsek Facebook🦅 Future Lifestyle Pro Matthew Broadbent Ashleigh Jeffers Ben Ke ...
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Protect and Profit: Farming for the Future

Ducks Unlimited Canada - Manitoba

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Make your farm more productive and more sustainable! 'Protect and Profit: Farming for the Future' provides information and tips from agrology experts, research scientists, farmers and ranchers. Topics include maximizing rangeland and pastures, growing good forage, solving issues with marginal acres including salinity and weeds, buying and selling land, winter wheat as a cash crop, sod seeding to increase productivity and protecting land through conservation easements. Produced by Ducks Unlim ...
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Protect The Future

NATO Podcast Team

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In this series, producer and host Pilar Nalwimba goes behind the scenes at NATO Headquarters to get to know NATO experts and discover the challenges they face. Join Pilar as she learns more about the global issues impacting our lives, and how NATO works to protect our future. This series was recorded through December 2022, to January 2023. To find out more, visit: https://www.nato.int/protect-the-future/
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As part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner and COO of POV Agency and the conversation covers her experiences as a founder, client relationships, advice to those starting out and more. A production…
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Efforts to cure cancer, fight against hunger or conserve natural habitat all come at a price. As Canada’s largest conservation group and a registered charity, Ducks Unlimited Canada relies on financial gifts to support its efforts. Heather Gray talks about why she is leaving DUC something in her will and Kathryne Cardwell explains options for plann…
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Cam Dodds remembers when Ducks Unlimited Canada (DUC) constructed a dam on his family's farm in the 1950s; one of 240 DUC structures in Manitoba that preserve wetlands. He shares those childhood memories and talks about collaborating with DUC in 2024 to refurbish that dam. Also, Zane Zondervan from DUC discusses the operation and upkeep of those ma…
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Episode Summary: New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR indus…
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Drained wetlands are a common site on prairie farms, despite science showing sloughs and marshes can provide many benefits including groundwater filtration, flood and drought mitigation, and habit for birds and animals. Fortunately, in many cases, a wetland can be restored to its previous function simply by plugging the drain. Hear from a Manitoba …
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USC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee …
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Most farms in western Canada contain land that is too weedy, wet or saline to produce a good crop. The impact on a farm's bottom line can be significant. Find out what causes those marginal patches and how you can get those acres rehabilitated and productive. Interviews with research scientist Sam Robinson, farm production expert Elmer Kaskiw and D…
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Winter wheat has proven to be a high-yielding and high-earning crop. This episode explores the winter wheat advantage with Manitoba Agriculture's cereal grains expert, a Manitoba seed retailer and DUC's winter wheat specialist. Learn about best practices for seeding and nitrogen fixing, plus hear about new winter-hardy and disease resistant varieti…
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Thinking of buying or selling farmland in Manitoba? Think of Ducks Unlimited Canada and its Revolving Land Conservation Program (RLCP). Scott Henowitch from DUC explains why the RLCP is a win-win for conservation and farming, and Boissevain-area farmer Alicia Dyck talks about why she bought two quarter sections of land through the program.…
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Expert advice on summertime herd management, solar watering systems and electric fencing. Interviews with cattle farmer Trevor Atchison from the Pipestone MB area, Shaun Anderson from PWR Custom Fencing in Virden and retired solar watering system salesman Carl Driedger.Ducks Unlimited Canada - Manitoba
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Grow better forages, with tips from a research scientist and a farmer who's been seeding grass for nearly 80 years on two continents! This episode features James Frey from the Parkland Crop Diversification Centre in Roblin and Marris Bos, who farms near Rapid City but learned his trade on the family farm in The Netherlands.…
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Sod seeding legumes into an existing perennial forage stand is a great way to rejuvenate pastures with low productivity. Find out about best practices and the practical and scientific benefits for sod seeding on your farm. Guest are Mary-Jane Orr from Manitoba Beef & Forage Initiatives and Cam Ross from Ducks Unlimited Canada.…
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In this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media land…
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M&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M …
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In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture…
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Join Pilar as she meets James Appathurai, NATO Deputy Assistant Secretary General for Emerging Security Challenges. In this episode, Pilar discovers how climate change is impacting our lives, what it means in the context of our safety and security, and the role new technologies play in helping us tackle the climate crisis.…
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How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communi…
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The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’…
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The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action? In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations…
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TikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan interview with Oprah Winfrey, ColorMeLoverly has blown up on TikTok for her comedic and relatable takes on the public relations field and the irony of this …
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How far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, which banned women from receiving abortions after the detection of a fetal heartbeat. The bill went even further, putting Lyft drivers who take women to a…
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In this episode Matt gets deep about Uncomfortable Truths... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_share
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In this episode Matt gets deep about accountability... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_share
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In this episode Matt gets deep about Status... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_share
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In this episode Matt gets deep about Cancel Culture... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_share
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In this episode Matt gets deep about Filming At Concerts... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_share
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In this episode Matt gets deep about the dangers of being captured by your audience... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media channels and tell us what you want to hear us talk about..... We are here to help YOU! https://linktr.ee/matthewbroadbent?utm_source=linktree_profile_sh…
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In this episode Matt gets deep about Habit Forming... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flpro…
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In this episode Matt gets deep about hope... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotweets?la…
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In this episode Matt gets deep about Discrimination & Identity Politics... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mob…
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In this episode Matt gets deep about Trust... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotweets?l…
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In this episode Matt gets deep about meditation... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotwe…
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In this episode Matt gets deep about gratitude... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotwee…
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In this episode Matt gets deep about Surviving Into The Future... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitt…
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In this episode Matt gets deep about 1984 and Animal Farm... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.co…
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In this episode Matt gets deep about ... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotweets?lang=e…
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As a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and suppor…
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In this episode Matt gets deep about a variety of Uncomfortable Truths... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobi…
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In this episode Matt gets deep about rock bottom... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotw…
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In this episode Matt gets deep about changing as a person... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.co…
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In this episode Matt gets deep about the myth of pure evil... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.c…
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In this episode Matt gets deep about ... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about doing something to avoid financial catastrophe when the recession comes..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0W…
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In this episode Matt gets deep about death and gratitude... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com…
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In this episode Matt gets deep about emotional resilience... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.co…
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In this episode Matt gets deep about Better Sleep... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprot…
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In this episode Matt gets deep about why he took a break from Facebook... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobi…
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In this episode Matt gets deep about Apologising... What are your thoughts? Don’t forget to comment, like & share. Connect with us on all of the main social media and tell us what you want to hear us talk about..... We are here to help YOU! YouTube: https://www.youtube.com/channel/UCG4g0WoSmokuaJ3kFfmQEEg Twitter: https://mobile.twitter.com/flprotw…
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