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In today's episode Ben & I review The Dead Seas, episode eight of Captain Planet and the Planeteers. I'm not sure if this has been clear this far into this run but I'm a bit of a softy when it comes to the oceans. I'm also unable to let people bullshit others about the issues pertaining to them. This is compounded when the issue centers around poor…
 
In today's episode Ben & I discuss PPE post-covid Studies finally turning up in web searches. For months ive searched for data on the topic and clearly articles were out but for some reason they weren't making it into my searches. Now that we see them they show us exactly how dire the medical waste situation truly is. Very dire indeed. Not surprisi…
 
This week is a quick tip to make sure that people you're connected with online actually know the type of work you do. People often use social media for business but are connecting on their personal accounts. That's great as people choose to do business with other people, not companies. But do make sure that your personal profile shows what you do, …
 
In today's episode Ben & I review Last Of Her Kind, episode 7 of season one of Captain Planet & The Planeteers. The episode pits the team against evil poacher Looten Plunder who is killing off elephants in Africa for their Ivory. Ben and I use the episode as a springboard to discuss why poaching is so lucrative and why efforts to solve it generally…
 
People love free stuff, don't we all! And giving away free stuff is a great way to demonstrate your knowledge, make new contacts, and share something of value to genuinely help other people. But (you knew that was coming!), tricking people with a promise of free info or help really isn't on. You see it quite often online where an article promises a…
 
In today's episode Nicky P and Ben discuss some old tweets they came across from our long time foil, Dr. Sarah Taber, enlightening people on the truth about ugly produce. If you've been anywhere on the internet the past few years you've undoubtedly been inundated with advertisements for different company's offering to help save the ugly produce fro…
 
One key aspect of marketing is knowing exactly who your ideal customer is. Once you know this, it makes your marketing so much easier to do as well as much more effective. I hear people say "but my product/service can be used by anyone". Just because it can be, doesn't mean to say it should be ;) Think about what is important to you. The kind of bu…
 
I need to get a top of the range camera first! I'll do it next week when I have more time! I haven't bought the right microphone yet! I need to spend more time researching it! These are all things I see and hear all the time when it comes to marketing and getting content out there. Typically, these are just excuses for not getting started though. O…
 
In today's episode Ben & I discuss an article he found questioning the ability of “organic farming” to meet the needs of growing global populations. The article seemed like a thinly guised propaganda piece dedicated to GMO apologetics to me, but I’d be remiss in saying there was little value in questioning my own suppositions. The conversation gets…
 
This week I want to set you a little challenge. I call it the lazy like challenge and you apply it to your social media use for a week. When you're using social media, you are banned from just hitting the like button, you also have to leave a comment. Why is this a good idea? A like is just a one way street, you're effectively just agreeing with so…
 
Something that a lot of people find challenging is coming up with ideas of what to post on social media. The good news is that you may not have to come up with anything new after all :) A great way to create short social media posts is to look at existing longer-form content such as blogs that you've already published. You then take individual poin…
 
In today's episode Ben & I review The Conqueror, episode six of Captain Planet and the Planeteers. I’m not sure that either of us could really place a message for the episode. The nearest we could come up with was “people suck.” This is a very on brand sentiment for the people who tend to populate the circles actually talking about the environment,…
 
Before you publish any form of marketing, I always think it's worth doing the following 5 point sanity check. This is quick and easy to do but is really worthwhile to make sure that your marketing is effective and that nothing ever gets missed. Here are the 5 things you should always check before publishing: 1 - Branded - Is it branded with your br…
 
This week on Free Markets, Green Earth, Nicky P and The Liberty Hippie have a discussion about the goals of the show. Our main tenet is that free markets, private property and innovation are the best case for protecting the environment. Leaving protection to the government is one one of the worst ways to safeguard mother nature. We also reiterate t…
 
In today's episode Ben & I talk about Deadly Ransom, episode five of Captain Planet and the Planeteers. The episode centers around a plot by villains Duke Nukem & Dr Blight to take Captain Planet hostage in an effort to coerce the Planeteers to bring them nuclear waste. The initial hostage taking goes off without a hitch but the Planeteers ultimate…
 
It might sound counter-intuitive but stop trying to do everything in your marketing. If you do a bit of research or ask a marketeer about marketing you'll typically get told you should be spending hours posting and engaging on social media, blogging, writing emails, publishing videos, recording podcasts, doing Facebook live's etc etc. That's all we…
 
This week on Free Markets, Green Earth, Nicky P and The Liberty Hippie are joined by Elizabeth Melton a long time liberty lover from Georgia. Elizabeth was nominated by the Georgia LP to run for Public Service Commissioner in the 2020 election. What is a PSC? What do they do? All we knew going into the interview was it had something to do with util…
 
This week I want to tell you about the importance of personal branding and how you can use it to win business. People often hear the term "personal brand" and it turns them off or they think its something complicated. It doesn't have to be. It's basically showing up as yourself in your company and using your true personality in your marketing. So h…
 
I talk about consistency in your marketing all the time, and the importance of regularly showing up and being visible. Most people understand why this is so important and have good intentions, but then they get busy or distracted. So here's a quick practical tip to make sure you keep doing the things in your marketing that you know you should be do…
 
In today's episode Ben & I talk about Skumm Lord, episode four of Captain Planet and the Planeteers. We're not entirely sure which of the issues they want us to focus on...what do you think? The links: Episode @ Captain Planet Wiki Episode @ IMDB Episodes @ Wikipedia If there's a topic you want to hear more about drop us a line and let us know. Lin…
 
A short but effective tip for you this week... Don't just show up in your marketing when you want something! For example; Don't only go to networking events every few months when you have a new course coming up that you're trying to sell tickets to. Don't only post on social media when you've got no work and desperately need to sell more. Marketing…
 
You never know when inspiration for your marketing will strike, but you need a way of capturing it as otherwise it can be forgotten just as quickly as it arrived! If you're like me then you have great ideas for blog posts and marketing campaigns when you're not working or sitting in front of your computer. It could be when you're out and about, if …
 
In today's episode Ben & I talk about Beast Of The Temple, episode three of Captain Planet and the Planeteers. Three episodes in and they seem to be running out of ways to handle the material. Relive the propaganda of your youth with us. The links: Episode @ Captain Planet Wiki Episode @ IMDB Episodes @ Wikipedia If there's a topic you want to hear…
 
People often check how well they are doing in the search results on Google. I highly recommend you do so, but also make sure that you are seeing the real results. What most people do is simply go to Google and enter the search term (which could just be their company name or their product/service/area). The problem with doing that is you will get sk…
 
In today's episode Ben & I talk about Rain Of Terror, the second episode of season one of Captain Planet And The Planeteers. We've got anthropomorphic rat-men, Jeff Goldblum and further proof that no one understands how business works. Come along for our little journey. The links: Episode @ Captain Planet Wiki Episode @ IMDB Episodes @ Wikipedia If…
 
This week I want to set you a challenge… For around 10 years I’ve used business networking as one of my marketing channels. It’s also been one of my most successful leading to multiple £100k’s worth of business over this time. As well as making lots of sales, I’ve also had fun and made lots of friends and hundreds of connections. And in my opinion,…
 
In today's episode Ben & I talk about one of Alex Epstein's collection's of talking points available at energytalkingpoints.com. While we focused solely on his collection centered on Joe Biden's energy plan he has others on topics ranging from fracking to wind credits. Do yourself a favor and check the rest of them out. The links: https://energytal…
 
So what is often overlooked, or at least underused in most people's marketing? Distribution. Lots of people spend an awful lot of time putting together content, especially with things like blogs. They spend hours researching and carefully crafting everything, publish the new blog on their website, and then consider that the job is done and move ont…
 
In today's episode Ben & I talk A Hero For Earth, the first episode of Captain Planet and the Planeteers in our new bonus episode FMGE Vs where we take apart media on a mission. Enjoy our silly discussion. The links: Episode @ Captain Planet Wiki Episode @ IMDB Episodes @ Wikipedia If there's a topic you want to hear more about drop us a line and l…
 
In today's episode Ben & I talk about the mysterious Chinese seed packets appearing in US mail boxes. While it didn't quite reach hysteria levels was the reaction it got commensurate to the deed? If that's not enough, we discuss again the property rights implications of invasive species too. We also get silly and talk Little Shop Of Horrors and Gia…
 
The best marketing has nothing to do with marketing. No, I've not lost the plot, let me explain! If you're great at what you do then your happy customers will do the best form of marketing for you. They'll tell other people about you. So before you go planning your next SEO and Facebook Ads campaign, go back to basics and make sure you're actually …
 
In today's episode Ben & I talk with Reed Coverdale the Naturalist Capitalist on Youtube and Twitter. We get into his story and why a capitalist would care about the environment. (Tongue in cheek obv.) The links: https://twitter.com/ReedCoverdale https://www.youtube.com/channel/UCByLOaisZPyJ9E0lT0CqKYg If there's a topic you want to hear more about…
 
The reason most small businesses give for not doing any marketing is a lack of time. Lots of people are also put off when they read the hundreds of things that other people say they should be doing in their marketing which would obviously take lots of time. So what they actually end up doing is nothing. I get it. We all only have so many hours in t…
 
In today's episode Ben & I discuss Bjorn Lomborg's new book False Alarm as well as the other entries in the new wave of leftist personalities seemingly defecting from orthodoxy and meeting us on many of our positions.We also get into the de-platforming of the CO2 Coalition. The links: False Alarm by Bjorn Lomborg Apocalypse Never by Michael Shellen…
 
Are you open for business? It seems a simple question but do your potential customers know the answer? In the current situation with Covid, there’s LOTS of confusion around which businesses are allowed to be open and then if they actually are, and when. Make it easy for your customers by telling them. As a minimum I’d suggest the following: Have a …
 
In today's episode Ben & I talk to Dagorist from the Agorist Nexus podcast about a letter he received from a poultry supplier he uses imploring him to get active about trying to keep the USPS funded so their business can still operate and continue serving him. As you can imagine there were some opinions. The links: https://www.agoristnexus.com/cate…
 
This week I want to remind you about the importance of storytelling in your marketing. You can massively increase the value of your products and services by telling the stories behind them. For example, it was my son's birthday last week and he received a lovely present from a friend. His friend knew exactly what they wanted to get him but when the…
 
We all write content and the longer that content is the more chance we have of making mistakes! Although it's not the end of the world, I'm sure we all want things to be the best they can be. We also all want to do things efficiently and save time where we can too. So today's tip is twofold. Firstly, when you write a piece of content do go back thr…
 
I like to keep things fresh and interesting so this week we have a guest tip from someone who has been nailing their marketing for the last year and is now reaping the rewards. This guest is Stuart How the celebrity hypnotist who gave the following tip... Always talk about your day. If you look at Stuart's social media, he constantly shares what he…
 
In today's episode Ben & I discuss some of the questions we’re not allowed to ask about the environment. The links: https://www.sciencedaily.com/releases/2020/06/200629202009.htm If there's a topic you want to hear more about drop us a line and let us know. Links are always appreciated. For more episodes check out freemarketsgreenearth.com Free Mar…
 
I can't stress how important good titles are for any content you put out there. A good title can honestly make the difference between success or failure of your content. So what makes a good title? Firstly it should entice the reader to want to know more. It should REALLY make them want to click on that link. Secondly, if used in public (such as a …
 
In today's episode Ben & I discuss the urgency food sustainability has taken on in our lives post coove and look at some of the positive lessons we hope others learn. In particular we draw inspiration from an NBC news article on native populations in the US. The links: https://www.nbcnews.com/news/us-news/coronavirus-pandemic-strains-supplies-nativ…
 
As it's nearing the end of the month I thought it was a good time to remind you to review your marketing activities for the last month. The reason being is to see what is working and what could be improved or even ditched! This is something I advise people to do once a month and something I personally do on the first Monday of each new month. But i…
 
In today's episode Ben & I discuss some more instances of the left seeing the failures of the current approaches to conservation. While I don't see them jumping onto our free market approach, hopefully it at least reduces the support for the current government regimes. The links: https://wrm.org.uy/wp-content/uploads/2020/05/Boletin-249_ENG.pdf If …
 
That headline may sound like the opposite of what you'd expect, so let me clarify. Stop asking for feedback... from the wrong people! All too often I see people publically asking for feedback on ideas, products, and services. But that feedback is from the wrong audience. The feedback is only really valid if it's from the people who will use that ne…
 
In today's episode Ben & I discuss the CHAZ...or maybe...the CHOP...and those little gardens everyone has loved trashing. Is everything as it appears? It never is, so let’s find out why. The links: https://www.thestranger.com/slog/2020/06/12/43897621/meet-the-farmer-behind-chazs-vegetable-gardens If there's a topic you want to hear more about drop …
 
Do you know who your ideal customer is? If not then I suggest you find out! Without knowing this, your marketing will be very hit and miss as you won't know what message to put out there or where to put it. If your answer is "everyone" then again I think you need to work on that. If your marketing and message is trying to attract everyone, it will …
 
In today's episode Ben & I answer a question I got on my facebook profile. The most interesting one I got was "What would it take for science to be taken seriously?" I'm pretty sure it was asked derisively but I felt it was actually a really good jumping off point. The links: Replicability Crisis 1.6%, Not 97%, Agree that Humans are the Main Cause …
 
Hi This week I want to tell you the most important word in marketing. And that word is consistency. For your marketing to be successful, you need to be consistent. Your branding should be consistent (people should recognise your materials from their look and colours alone), the message of what you do should be consistent (so it's crystal clear what…
 
In today's episode Ben & I talk to @carcampit of the friends against government podcast. We discuss some of the ill incentives of his profession as a civil engineer. The links: Friends Against Government Podcast If there's a topic you want to hear more about drop us a line and let us know. Links are always appreciated. For more episodes check out f…
 
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