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The Floral Hustle

Jeni Becht

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Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your ...
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Floral para Crianças

Terapeuta Olivia Tani

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Terapeuta especialista em Floral para Crianças compartilha variados conhecimentos sobre como curar o emocional da criança, desde a gestação até a primeira infância, de forma rápida, natural e segura.
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Floral Couch Conversations

Floral Couch Conversations

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Are you a young adult just taking off in your career who wants to hear more from normal people like you? Or maybe you’re trying to stay in tune with those darn millennials? Either way, you’re in the right place. Floral Couch Conversations is a podcast by two 20-something women who love storytelling, listening and sharing perspectives. We talk with our guests about how they got to where they are in life — their hopes, dreams, goals, fears and more! Just two 20-something women looking to bring ...
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Floral Design Cast entstand durch die Erfüllung des Wunsches nach direkt gesprochenem Kontakt zu den Freunden des "Floralen Lebens". Spontan werden hier ca. monatlich bis 6-wöchig aus Aktivitäten in unserem Milieu kurze Clips gedreht, wo nicht Personen, sondern die florale Gestaltung und die ständige Neuentdeckung von Formen, Stimmungen, Darstellungen mit Blumen und Pflanzen im Vordergrund stehen. Was passiert bei uns? Was entwickelt sich neu? Was kommt vielleicht sogar ein wenig verändert z ...
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The floral-design-cast clips become real, to fulfil a desire for a directly spoken contact to the friends of the "floral-life" and the ones of our house. Monthly or in a rhythm of 6 weeks will appear clips, spontaneously made in our surroundings. Not only persons, no flower-design "itself" plays the main roll in this short stories. New development, new activities, discoveries of forms, images, moods, expressions with flowers and plants. What is happening by us? What is new by the way? What i ...
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show series
 
Hello, flower friends! 🌸 In this week’s episode of The Floral Hustle Podcast, we're diving deep into how to give your floral brand a glow-up that truly stands out in the wedding industry. Whether you're starting fresh or looking to refine your established brand, this episode is packed with actionable tips to help you create a brand that resonates w…
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Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dr…
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In this episode of The Floral Hustle Podcast, Jen dives into the challenges that often hold florists back from achieving success—not just in their business, but in their lives. From the power of having a clear vision to overcoming "action faking," Jen shares actionable insights to help you break through the barriers standing in the way of your goal…
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Episode Summary: In this week’s minisode of The Floral Hustle Podcast, host Jen dives into the game-changing concept of flat rate pricing for florists. Whether you're creating a la carte wedding packages, simplifying consultations, or building transparency into your pricing model, flat rate pricing can revolutionize the way you run your floral busi…
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In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're foc…
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In this minisode of The Floral Hustle, Jen dives into one of the most powerful marketing tools you have: you! As florists, we often pour our heart and creativity into our designs, but showing up as the face behind our business can elevate trust, connection, and ultimately, client bookings. Jen shares actionable tips for being visible, relatable, an…
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In this insightful episode of The Floral Hustle podcast, Jen welcomes special guest Franceska, widely known as “The Hotel Florist.” Franceska shares her journey from corporate burnout to building a sustainable and profitable floral business through recurring hotel contracts. She explains how florists can explore revenue streams beyond weddings and …
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Welcome, flower friends! 🌸 In this minisode of The Floral Hustle, Jen dives deep into the art of creating beautiful floral designs by breaking down the essential layers of design. Perfect for florists looking to refine their recipes, simplify pricing, and elevate their arrangements, this episode guides you through each layer needed to make your flo…
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In this episode of The Floral Hustle, host Jen dives into the realities of balancing a thriving floral business with motherhood, personal wellness, and ADHD. As a solo florist working out of her garage and generating six figures, Jen shares candid insights about managing life’s daily challenges while keeping her business stress-free and profitable.…
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In this episode, Jen shares actionable tips to help you move closer to achieving a $100,000 floral business. Whether you're just starting out or have been in the floral industry for a while, these three simple yet powerful steps can set you on the right path. It's all about the little things you can do this week that will lead to bigger results. Ke…
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In this episode of The Floral Hustle podcast, Jen dives into the strategies that successful florists can use to keep their calendar full, even during slow seasons. From booking high-end clients to ensuring consistent bookings year-round, Jen offers practical tips for wedding florists looking to build and maintain a six-figure floral business. Learn…
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In this minisode of The Floral Hustle, Jen dives into the importance of diversifying your revenue streams as a florist to build a thriving, six-figure business. She discusses why relying on a single revenue source—like wedding florals—can limit growth and lead to burnout. Instead, Jen shares how adding a la carte flowers, silk flower rentals, works…
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In this special 100th episode of The Floral Hustle podcast, I dive into the essential strategies every florist needs to build a successful and profitable floral business. Whether you’re just starting out or looking to elevate your business to six figures, this episode covers the foundational principles that will help you create a business that not …
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In this week’s minisode of The Floral Hustle, Jen dives deep into the importance of consistency in building a six-figure floral business. Discover how small, consistent actions—whether in social media, client follow-ups, or even planning your week—can lead to massive results over time. Jen shares real-world examples of how inconsistent efforts in a…
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Welcome to The Floral Hustle podcast! In this episode, I, Jeni Becht, share my personal journey of scaling my floral business from a side hustle into a six-figure enterprise. If you’re a florist struggling to grow your business, feeling overwhelmed by competing demands, or unsure how to take your floral career to the next level, this episode is for…
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In this minisode of The Floral Hustle podcast, host Jeni Becht dives into the realities of owning a six-figure floral business. Jeni breaks down what it really means to have a $100,000 business, from gross and net profit to managing expenses and paying yourself. Discover the essential factors to maintaining a sustainable profit margin and why flori…
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In this week’s episode of The Floral Hustle, we’re diving into the critical importance of mindset for building a six-figure floral business. Whether you're just starting out or aiming to scale your floral business to $100K, mindset is a key factor in making it happen. Join me, Jen, as I share personal stories about overcoming scarcity thinking, the…
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Welcome back to The Floral Hustle Podcast, flower friends! In today’s minisode, I’m breaking down one of the most stressful parts of running a floral business: handling client inquiries. If you've ever struggled with knowing how to respond to inquiries or felt overwhelmed by clients with unrealistic budgets, this episode is for you! I’ll walk you t…
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In this episode of The Floral Hustle, Jeni Becht shares five actionable steps florists can take to book a wedding this week. From following up on past estimates to launching an a la carte flowers program, these strategies will help you attract more wedding clients and increase your bookings quickly. Whether you're a seasoned florist or just startin…
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Welcome to this week’s minisode of The Floral Hustle with your host, Jen! In this episode, we're diving into how florists can launch and promote an a la carte flowers program, especially as the wedding season slows down here in Minnesota. Whether you're wrapping up the season or in the thick of it, this is a perfect time to streamline your services…
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Episode Description: In this episode of The Floral Hustle podcast, Jeni Becht dives deep into the art of outsourcing and how it can transform your floral business. As your business grows, it's crucial to focus on tasks that truly matter and delegate those that drain your energy. Jeni shares her top five tasks that florists should consider outsourci…
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Welcome to The Floral Hustle Podcast! In this episode, Jeni dives into the key steps of her inquiry process, designed to turn potential clients into booked events. Whether you're a florist just starting out or an established business looking to streamline your inquiry process, this mini-episode will provide practical insights to help you grow your …
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For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth oriented podcasts because recently it has just been breaking my heart to hear so many florists saying they are not making any money. They are not paying themselves. They are losing money. And that shit's…
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For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth oriented podcasts because recently it has just been breaking my heart to hear so many florists saying they are not making any money. They are not paying themselves. They are losing money. And that shit's…
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Episode Summary: In this empowering episode of The Floral Hustle, Jeni shares her personal journey through one of the busiest weekends of her year, managing multiple high-profile events, including a large Indian wedding and a beautiful American wedding. She reveals the mindset that drives her success—fearlessness—and why it's essential for florists…
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Struggling to make your floral business profitable? In this insightful minisode of The Floral Hustle Podcast, Jeni breaks down the top 10 reasons why many florists find themselves stuck in a cycle of low profits and unfulfilled potential. Whether you’re just starting out or have been in the industry for a while, this episode offers valuable insight…
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Welcome to another episode of The Floral Hustle, the podcast dedicated to florists who want to elevate their business to new heights. In today's episode, we dive deep into a critical topic: the destructive energy of desperation and how it might be holding your floral business back. Are you constantly feeling the pressure of needing to book that nex…
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Episode Description: In this week’s minisode of The Floral Hustle, host Jeni Becht shares actionable tips on how florists can cultivate creativity and elevate their business. Whether you’re struggling to come up with fresh ideas for your floral designs or looking to take your portfolio to the next level, this episode is packed with practical advice…
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Welcome back to The Floral Hustle Podcast! In this episode, we dive deep into the often-overlooked challenge of mental load, especially for florists juggling business, family, and personal responsibilities. If you’re feeling overwhelmed by the demands of running a floral business while managing your household and personal life, this episode is for …
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In this episode of The Floral Hustle, Jeni Becht dives into the world of floral repurposing at weddings—when it works, when it doesn’t, and how to ensure your designs stay stunning from ceremony to reception. As an experienced florist, Jeni shares her insights on avoiding common pitfalls, maintaining design integrity, and effectively communicating …
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In this episode of The Floral Hustle Podcast, host Jen Becht dives into a powerful concept that could transform your floral business: "Simplify to Amplify." If you're feeling overwhelmed, stuck, or like your revenue isn't where you want it to be, this episode is for you. Jen shares actionable insights on how focusing on one area of your business ca…
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00:00 Introduction and Purpose 00:32 Key Strategies for Brand Elevation 02:14 Airier Designs: Creating Dimension 03:13 Showcasing Roses: Techniques and Tips 04:18 Brand Representation: The Power of T-Shirts 05:35 Elevating Events with Candles 07:48 Importance of Quality Photos 10:09 Conclusion and Action Steps…
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Welcome to another episode of The Floral Hustle podcast! Today, we're joined by the vibrant and authentic Ace Berry, a trailblazing florist from Houston, Texas. In this episode, Ace shares his journey from the oil fields to owning a successful flower shop and becoming a renowned floral educator. Discover how embracing authenticity has been a game-c…
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Welcome to this week's minisode of The Floral Hustle Podcast, where we dive into making social media more manageable and effective for florists. If you've ever struggled with consistency or felt overwhelmed by the demands of social media, this episode is for you. Jeni shares her top strategies for streamlining your Instagram efforts, ensuring you m…
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Welcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitoring, and achieving business goals. As we step into August, there's still time to hit your goals for the year and build momentum for the next. If you’re a florist looking to grow your business, this ep…
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Automate Your Floral Business: Tips to Save Time & Reduce Stress In this week's mini-stone episode of the Floral Hustle Podcast, Jen discusses the importance of automating various aspects of your floral business to save time and reduce mental load. She covers essential automation tips including scheduling calendar appointments with tools like Calen…
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In this week’s episode of The Floral Hustle Podcast, Jeni dives deep into the importance of networking for florists. She shares her personal journey and experiences that underscore the value of building connections in the floral industry. From unexpected award wins to collaborations on styled shoots and major events, Jeni explains how networking ha…
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In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, i…
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In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, i…
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Welcome to another minisode of the Floral Hustle Podcast! I'm your host, Jen, and today we're diving into a game-changing topic: pricing transparency in your floral business. If you're looking to attract more clients and streamline your business operations, this episode is for you. Episode Highlights Why Pricing Transparency Matters: Discover the i…
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Hello, flower friends! In this special business breakthrough episode of The Floral Hustle podcast, Jeni chats with Roberta from Hiawatha Floral Design Company. Roberta shares her journey as a sustainable florist, the challenges of balancing a full-time job as an x-ray tech with her passion for flowers, and her aspirations to grow her floral busines…
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Welcome to this week's minisode of The Floral Hustle Podcast! I'm Jen, and today I'm sharing five impactful strategies to elevate your Instagram presence. With the ever-changing algorithms and growing frustrations, it's essential to control what we can and maximize our Instagram efforts. From humanizing your brand to providing valuable, shareable c…
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Welcome to The Floral Hustle Podcast! In this empowering episode, Jeni takes you on a journey to discover and embrace your inner badass. Through personal anecdotes and practical exercises, she encourages you to live life by design, not by default. Learn how to identify what brings you joy, overcome limiting beliefs, and create a life and business t…
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Welcome back to The Floral Hustle, flower friends! 🌸 In this week's minisode, host Jen dives into the perks and strategies of owning a small floral business and operating it out of your home. Whether you're just starting your floral journey or looking to optimize your home-based studio, this episode is packed with valuable insights. Episode Highlig…
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Welcome to another episode of "The Floral Hustle" with your host, Jen! This week, we delve into what it truly means to be rich. Spoiler alert: it's not just about financial wealth. Discover how living in your purpose, investing in your passions, and surrounding yourself with the right people can make you the richest person you know. Key Topics Cove…
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Welcome to another insightful minisode of the Floral Hustle podcast with Jen! In today's episode, we dive deep into the practical ways you can determine if your floral business is thriving by using a scorecard. Episode Highlights: Introduction to Scorecards [00:00:02] Jen introduces the concept of a scorecard and its importance in tracking business…
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Welcome to the latest episode of the Floral Hustle Podcast! In this episode, your host Jeni sits down with Jacqueline from Blue Blossom Academy and Blue Blossom Rentals. They dive into an exciting new opportunity that promises to disrupt the floral industry: launching a silk flower rental business. Jacqueline shares her journey from finance to flor…
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In this week's episode of The Floral Hustle podcast, Jeni shares her experience from a chaotic weekend with five weddings. From unexpected weather issues in Ecuador affecting rose supplies to logistical challenges and last-minute changes, Jeni delves into the importance of preparation, communication, and adaptability in the floral business. Tune in…
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Welcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boot Camp. This workshop is designed to equip flower farmers and florists with the skills and confidence to seamlessly integrate wedding services into their businesses. Tune in to learn about the essenti…
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Welcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a single weekend, a feat that amazes many freelancers and new florists alike. If you're looking to scale your floral business and efficiently handle several events, this episode is packed with valuable insig…
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