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fitSpot Guru is your weekly guide to mastering fitDEGREE! Each week our team will take on topics related to our software provided by our clients or our internal team. The goal is to leave the episode with a greater understanding of fitDEGREE and how it can be used to optimize your business! Got a question or a suggestion? Email us at support@fitdegree.com!
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Episode 241: Using Spot Booking to Enhance the Client Experience, Social Connections (and More)
24:47
What We Cover In This Episode: A look at a supportive, adaptable and appealing new yoga mat [0:56] How clients can use the spot booking feature to select the equipment they want to use, where they want to sit, and more [4:28] Some the ways it allows you to get detailed on how to visually represent the room to your booking clients [5:18] More on the…
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Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley
30:25
What We Cover In This Episode: Lisa’s journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions [1:34] What the role of certifications will be in terms of legal protection for the studio [8:42] The important aspects of disclaimers and waivers that you need to be aware of [10:14] Some of the reasons why …
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Episode 239: Catch the Eye, Win the Heart: How Fitness Studios Can Master the Marketing and Sales Duo
25:27
What We Cover In This Episode: News with Nick and some somber news about current happiness levels in the United States [0:40] The main purpose of sales compared to that of marketing [6:35] Specific questions you need to be asking yourself as you consider the different roles of your sales and marketing departments and personnel [7:49] Which types of…
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What We Cover In This Episode: The number one benefit from a marketing perspective that a studio will gain when signing up with LenzVU [1:16] How you can enable your automation from Day One with LenzVU [2:48] What Afi says is the biggest standout feature for the platform [7:38] The ways in which LenzVU’s AI-driven marketing tools cater to the speci…
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What We Cover In This Episode: More expansion news in the industry related to chains delving into the food and beverage game [1:18] Who our upcoming in-person summit is targeted to and how it will help them [4:48] The themes that we chose to deep dive into while there and what you can expect at the 3-day summit [8:11] The way in which it will be mo…
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What We Cover In This Episode: What inspired Afi to into this space building the LenzVU platform [1:18] Some of the game changing features it has to boost your sales and retain clients [3:12] How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09] The most surprising feedback so far that Len…
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What We Cover In This Episode: A first glance at the FitDEGREE Summit 2024 and what you can expect by attending [3:38] What the inspiration was to create this event coming in October 2024 [4:40] How this event will be an immersive experience for all who attend [7:49] Why we’re so excited about the retreat-vibe location where it’s happening at [9:00…
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Episode 234: From Client Retention to Strategic Partnerships: Mastering Grassroots Marketing with Nicole D'Andrea of Spark Strategies
30:41
What We Cover In This Episode: Nicole’s thoughts on why maintaining a focus on the client experience at all times is key [1:20] How finding the right mentors can be invaluable to your business [3:41] The way in which Nicole finds what works for her when it comes to a work/life balance [8:12] What the concept of grassroots marketing is all about [14…
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Episode 233: Using Social Gamification to Boost Your Fitness Studio's Community and Retention
23:04
What We Cover In This Episode: What Lumin Fitness’s new smart studio concept is all about [1:43] How to approach implementing leaderboards in your studio [6:33] Some of the ways that leaderboards can build community and new connections between members [9:04] Tips for developing a customized rewards system [10:31] How you can begin to use organized …
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Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up
35:15
What We Cover In This Episode: What ‘sparked’ the creation of Spark Strategies [1:20] Some of the challenges Nicole encountered growing her own yoga studio [5:07] A common misconception studio owners often have about growing their businesses [8:30] Nicole’s tips for tailoring your approach to marketing on the different social media platforms [12:05…
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What We Cover In This Episode: News with Nick and a look at Pilates style concepts at F45 [0:38] Why establishing a clear and shared vision to create a community-oriented team is crucial [4:46] Our thoughts on hiring for cultural fit and diversity [8:23] How to approach community building with a focus on training and development [10:48] The impact …
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Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today’s episode, it’s not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February. In an effort to keep our content fresh, fun, and educational, w…
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What We Cover In This Episode: News with Nick and a few gamification strategies to be aware of [0:52] Some of the different ways that you can diversity by selling retail products in your studio [4:07] Our thoughts on online classes and subscriptions as diversification strategies [9:11] How to introduce workshops, specials events, seminars and guest…
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Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward
37:18
What We Cover In This Episode: How Terri changed course from teaching yoga to becoming a studio owner [1:50] The inspiration she received from her own coach to enter the coaching world in order to start helping others [3:25] An interesting dynamic Terri sees in the yoga world where people think you shouldn’t be making money [7:34] A major transform…
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Episode 228: The Pivotal Role That Coaching Can Play in Unlocking Business Growth for Fitness Studios
28:34
What We Cover In This Episode: News with Nick and a look at why the majority of users are going to boutique fitness classes [1:11] How a business coach can offer personalized business strategies to studio owners [3:29] The impact that increased accountability from a coach can play in the growth of a business [5:36] Ways that a coach can provide spe…
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What We Cover In This Episode: Introducing Sunil and how his past experiences lead him to Perkville [1:15] His “a ha” moment to jump into Perkville [4:26] Some of the iterations and pivots that have occurred with the Perkville rewards program [7:46] What truly sets Perkville apart from other rewards platforms that exist [9:30] How Perkville works f…
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Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being
25:03
What We Cover In This Episode: News with Nick and a quality over quantity shift in lead generation [0:54] Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance [6:29] High intensity versus low intensity workouts plus how it relates to longevity and overall healt…
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What We Cover In This Episode: How the point system is a tried-and-true method to use for a rewards program [5:29] Some examples of how businesses currently run their referral programs [6:44] What the concept of “earning velocity” is all about [8:07] The best reward or the top tickets that studios offer [11:01] How businesses are restructuring thei…
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What We Cover In This Episode: News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors [1:19] Various ways that spot booking can be utilized and implemented in different modalities [4:22] The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client [7:41]…
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What We Cover In This Episode: The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients [2:51] A success story of loyalty and community [4:41] An inside look at some of the innovative features Perkville offers [7:30] What makes Perkville’s approach to sales and solutions so effective [9:53] Why Dev…
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What We Cover In This Episode: News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13] What ChatGPT is saying about: …controversial things fitness studios might say about New Year’s resolution pressure [6:16] …what fitness studios might say about body transformation focus that could be seens as controversial [10:36] …the deb…
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What We Cover In This Episode: One of the single biggest things that restricts selling options as a studio owner [4:03] How to approach starting the selling process as an owner [7:38] A look at stock sale versus the asset sale [11:44] What to consider in order to be fully prepared for due diligence [13:41] Why you should always be thinking about yo…
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What We Cover In This Episode: News with Nick and what research is telling us about 2023 fitness routines [1:11] A look at the common assumption that boutique fitness studios should actively promote a “health at every size” philosophy [7:28] The counterpoint that fitness studios should also have a responsibility to also encourage traditional health…
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What We Cover In This Episode: The most valuable lesson Michael has learned while working inside a business [1:42] What motivated him to start coaching and mentoring other yoga instructors and studio owners [2:22] How Michael’s experience as a yoga teacher and studio owner helped shaped his approach to coaching [3:14] The key elements to building a…
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What We Cover In This Episode: New With Nick and a look at how non-alcoholic beverages are getting a rebrand [1:37] A recent TikTok trend that we want to have fun with [6:38] Megan’s thoughts on an instructor’s playlist is key [13:35] A conversation on early morning classes for instructors [19:10] Quick wins and using your fitDEGREE announcement bo…
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What We Cover In This Episode: Mitch’s unique insights for individuals wanting to buy, own or sell fitness businesses [4:58] One of the biggest issues or disconnects he sees when people are looking to buy a studio [13:12] The key financing information to consider when buying a fitness business [17:14] A look at valuations of a studio, both quantita…
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What We Cover In This Episode: News with Nick and a look at a major gym chain is entering the medical market [1:02] Our thoughts on whether boutique fitness studios should incorporate mental health aspects into their business [7:13] A few examples of the practical elements of mental health [11:26] Quick wins and using the custom reports, events and…
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What We Cover In This Episode: What Michael considers his specialty is as a consultant and how he helps others right now [2:17] His journey of being an instructor and studio owner to being a consultant to assist others in the industry become successful [5:07] Why Michael says that everything needs to start with your mission, vision and value [11:17…
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What We Cover In This Episode: News with Nick and research showing the link between yoga and longevity [0:47] Why customization can be hard for boutique fitness studios and some areas where it can come into play [4:20] Using the idea of a “fitness prescription” to offer come customization within your standardized model [10:52] Some tips on how to a…
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What We Cover In This Episode: Why there is an overemphasis on how to avoid holiday weight gain [3:59] Our thoughts on New Year’s resolutions in the industry, and the impact they have on physical and mental health during the holiday season [8:14] Whether there is too much pressure being put on people to maintain their routines throughout the holida…
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What We Cover In This Episode: News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent [0:54] How Nick defines “specialization” as it pertains to the boutique fitness industry [3:18] What Megan sees trending in the industry as far as specialization goes [4:34] A look at how clients have opened themselve…
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Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!
28:10
What We Cover In This Episode: Epifany’s integration with fitDEGREE and how it works to get you the best info to build your surveys [3:55] The way it works with clients who understand the importance of opening lines of communication with their customers [6:25] What types of questions and information can be leveraged by using Epifany [8:54] A look a…
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What We Cover In This Episode: News with Nick and a look at Amazon’s healthcare journey [0:47] Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? [3:07] Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content [8:37] W…
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Episode 209: Introducing NetGym: Helping Fitness Studios & Gyms with Sub-Automation and Teacher Communication
37:05
What We Cover In This Episode: A look at Danny’s personal journey and what’s led him to where he is today [1:36] What sets NetGym apart from other fitness platforms and the benefits you’ll see by using it alongside fitDEGREE [17:38] The direct and indirect nuances that exist when a studio uses NetGym besides their communications [23:01] How it allo…
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What We Cover In This Episode: News with Nick and a snack movement that is on the rise [0:57] Whether your price point should be earned or be determined by other factors [4:02] If the cost of instructor education will impact the cost per class [5:44] Why you need to consider your competition when crafting your pricing models [13:03] The reasons tha…
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What We Cover In This Episode: How online reviews really impact the digital presence and credibility of fitness studios [2:53] A better way for studios to get reviews organically [4:52]= Effective strategies studio owners can be using right now to bump up their Google reviews [5:49] What to do, and not do, if you get a low star rating and review on…
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What We Cover In This Episode: News with Nick and a look at “rucking” [0:43] Why front desk staff is such a vital piece for your business to thrive [5:09] What type of employee you should be looking for when hiring front desk staff [6:13] The gamble you’re taking by not having a front desk staff member [10:5] Tips on how to deal with the issue of n…
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What We Cover In This Episode: A look at what Merchynt does and the services that the platform offers [1:19] Some of the benefits local fitness studios will see from having a solid understanding of SEO [4:11] Strategies that local studios can use for keyword research [6:16] What types of content you should focus on to improve your SEO ranking [15:3…
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What We Cover In This Episode: Some big news regarding F45’s financials [1:00] The tools in fitDEGREE you can use to help maintain a successful community at your studio [3:53] How to personalize the frequency and targeting of your announcements [7:53] A few ways the friends feature can be leveraged to created engagement in your studio space [12:24]…
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What We Cover In This Episode: How feedback ties into the client journey as a support tool [3:23] The point in the client journey where you start using client feedback to gauge your client avatar [5:51] Why you need to ensure you have a proper tracking system for client outreach [8:18] Advice on outreach cadence for members [12:27] Why developing a…
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What We Cover In This Episode: A look at big moves Nike is making in the strength training equipment space [0:39] What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members [2:42] The benefits segmentation provides when it comes to member preferences [8:00] How to work with tags a…
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What We Cover In This Episode: What is a recommended follow-up cadence and the relationship this has to sales data [2:42] Tips and tricks to modernize and automate client follow-up [11:18] How to approach using tasking automation inside your studio for your instructors and employees [15:28] The way to re-engage with cold leads [25:52] Why it’s impo…
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What We Cover In This Episode: A look at what’s new in the sports and energy drinks market [1:24] Rapid fire questions with our CTO Daniel so you can get to know him a bit better [5:57] What is happening with the exciting new spot booking feature in fitDEGREE [8:04] Things you can expect with spot booking and some of the features that will be avail…
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What We Cover In This Episode: What the transfer of trust is all about in the sales process [2:46] Ways to ensure you are able to relay customer information to the instructor [6:56] Thoughts on perfecting “prescriptions” in the studio [10:52] Tools to prepare for the three biggest objections most often faced in the sales process [17:33] How Chris f…
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What We Cover In This Episode: Introducing Lenzvu and our exciting partnership with them [0:50] Megan busts a common myth around today’s topic [3:10] Defining customer lifetime value, or “CLV” [4:53] The big reasons why calculating the lifetime value of a customer is critical in your business [6:19] The ways in which you can continue leveraging fit…
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What We Cover In This Episode: Strategies for making initial connections with a prospect as the leads start coming in [3:55] Why asking question that help you understand the prospects “Why” is key [6:42] How to set clients up for success once they step through your doors by offering the right information [11:29] Ways to implement an impactful sales…
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What We Cover In This Episode: Nick shares some exciting news on upcoming integrations we will have available soon [0:45] What is class utilization and why it is something a studio owner needs to be focusing on in order to generate more revenue [3:22] A few tools in fitDEGREE that can help studio owners learn more about this key metric [7:44] Tips …
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What We Cover In This Episode: Why it shouldn’t be all about the aesthetics when it comes to website design [2:17] The reasons that it is crucial for new fitness businesses to create an online presence before even opening [3:09] Connie’s thoughts on using “Coming Soon” signage and a landing page to create buzz before opening [5:17] Her tips for hav…
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What We Cover In This Episode: A speaking event that Nick participated in and some updates on a payment processor that integrates with fitDEGREE [2:14] Megan debunks a common myth around how to organize your tags [6:00] The filtering capabilities that come with tags now that the new suite is live [7:05] Where you can leverage the new tagging featur…
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What We Cover In This Episode: What true SEO is really about and some frequent misconceptions about SEO that exists [2:14] Key things to be aware of with your Google Business Profile [5:29] Why it’s important to get clear about your services, location and the keywords you use on your website [12:01] Tips for interweaving the keywords you want to us…
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