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Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the ...
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Welcome to Building YOUR Furniture Brand, a special edition episode of Building a Furniture Brand with Ethan Abramson. On this episode, we talk about Trade Discounts - the type of percentage off you can give, how to judge if a designer is eligible for …
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Welcome to Building YOUR Furniture Brand, a special edition episode of Building a Furniture Brand with Ethan Abramson. On this episode, we talk about the good and bad of buying real estate to run your Furniture Business out of. This episode guest is Pa…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website On this episode I sit down with Vanessa Branco, Chief Sales and Marketing Officer for SUNBOLT. If you want to hear the full story behind how Vanessa got started, check out the show archives - episode 173. When do you start charging a client? It is not …
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Vanessa has spent her career in marketing. In the furniture world for SunBolt, and in other industries as well. And she has found that marketing, no matter what type of brand you are working with, comes down to a few important keys - having a good team…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website On this episode I sit down with Robby Simon, owner of play.room. If you want to hear the full story behind how play.room got started, check out the show archives - episode 171 Sometimes we take on projects above our building capabilities, above our phy…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website It has been a journey for Robby to get to where he is today, both on the professional and personal level. But, with the idea that life imitates art, one could look at his life and his art and say that he has come through that journey and is now standin…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website On this episode I sit down with Warren Turnbull, owner of Hutch Custom. If you want to hear the full story behind how Hutch Custom got started, check out the show archives - episode 169 Another episode about contract issues. Sometimes, honestly, it fee…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Warren is involved in a little bit of a juggling act. He has 2 building businesses, commercial and hand made as you will hear, as well as a full family life. And they all take time during his busy day. In the furniture industry, it is hard to be spread…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website On this episode I sit down with Cara Molitor and Rick Morchesky, co owners of Dollyfox. If you want to hear the full story behind how Dollyfox got started, check out the show archives - episode 167 Contracts. We have talked about them on this show befo…
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Special Podcast Deal - use code - Ethan10 - at checkout for 10% off the full bitsbits.com website Cara and Rick had been successfully working in the metal industry, each independently, for 7 years before they met. But when they came together, that’s when things really started to take off. Now, relying on each other’s strong points and understanding…
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On this episode I sit down with Vic Tesolin, owner of Vic Tesolin Woodworks. If you want to hear the full story behind how Vic Tesolin Woodworks got started, check out the show archives - episode 165 In this industry, you never stop learning. As your craft continues to evolve, so does your thirst for knowledge. But when you are starting out, that k…
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Vic wears a lot of hats. Furniture maker, teacher, writer, speaker, the list goes on. Chances are, if you have spent time reading about woodworking you have probably read something he has written. Being around so many furniture makers and understanding furniture at a deep enough level to not only write about it but to also teach it to others (and l…
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On this episode I sit down with Candice Luter, owner of Candice Luter Art + Interiors If you want to hear the full story behind how Candice Luter Art + Interiors got started - check out the show archives - episode 163 Sometimes, your biggest obstacle turns out to be your biggest win. Thats what happened with Candice and one of her products. Instead…
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Candice follows her heart, and it has taken her to some very impressive places - both in design and in business. As you will hear, her company started out not even really as an idea, it was just a feeling that she needed to create something. But from that first spark, she has grown her company to soaring heights, building a wonderful team, appearin…
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On this episode I sit down with Brent Biglow, owner of Biglow Woodcraft If you want to hear the full story behind how Biglow Woodcraft got started, check out the show archives - Episode 161 What keeps you up at night? If you are a furniture maker, especially one just starting out, I’m going to bet you have had some sleepless nights thinking about p…
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Brent has a busy 5 person company. Everybody working in sync to keep the orders on track. If you listen closely you can actually hear them all working in the background of this episode. And honestly, I think that’s great because it gives a real snapshot of the way Brent sees his role in his company. He understands that as a business grows the role …
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On this episode I sit down with Suzi McAfee, owner of Monarch Woodworx. If you want to hear the full story behind how Monarch Woodworx got started, check out the show archives - episode 159 Most furniture makers love getting orders for mass produced pieces. Not only can you batch out the work, but it means there is enough demand for your work that …
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Suzi has grown her South Africa based furniture company to where it is today, not by taking shortcuts, but by fully immersing herself in the world of furniture. She loves it all, from the building, the design, and the community that surrounds the industry. Coming from a childhood with zero experience handling tools, to now running a widely successf…
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On this episode I sit down with Ray Brents, owner of Ray Brents Design. If you want to hear the full story behind how Ray Brents Design got started - check out the show archives - episode 157 Those early mistakes in your business always stick with you. Either on the business or the building end. When you have a client issue during the start of your…
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Ray understands the importance of details. Details in his workmanship, building the best furniture for his clients. Details in his design, making sure what he delivers meets with all his client’s needs. Details in his business, honing his pricing, customer service, shipping, and everything else over the years that helps him keep his company running…
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On this episode I sit down with Aaron Moore, owner of Moore's Refinishing. If you want to hear the full story behind how Moore's Refinishing got started, check out the show archives - episode 155 The start of a business is hard. Learning the skills, getting the clients, and making the money you need to keep the doors open. Although comfortably succ…
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Customer service is key, thats Aaron’s business practice in a nutshell. Yes you have to be great at your job, yes you have to understand how to price your work, yes you have to know how to handle your employees, but to pull everything together and be a successful company, you need to have that customer service down to a science. For over 20 years, …
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We talk a lot about building a community on this show, and Austin is taking that idea and giving it a physical form. So why not celebrate that. This episode is not only a look behind the curtain at the Texas Woodworking Festival event but also an overall conversation on marketing and brand development and how you can use them both in your own busin…
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This special episode is with Mike and Michelle Ranger, owners of Ranger Home North West. If you want to hear the full story behind how Ranger Home North West got started, check out the show archives - episode 152 Navigating lumber yards, and buying wood in general, isn’t always the easiest thing in the world to do. No matter how many years you have…
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By focusing on a commitment to their brand, a commitment to their skills, and a commitment to each other, Mike and Michelle have been able to rapidly grow in an industry that is relatively new to them both. By still respecting the traditional ideas of furniture making, but building a brand in the digital marketing age, they are able to reach client…
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This special episode is with Bryan and Erin Kerr, owners of Kerr Woodworking. If you want to hear the full story, behind how Kerr Woodworking got started, check out the show archives - episode 150 Bryan and Erin make beautiful furniture. The meticulous attention to detail in their work is one of the many reasons clients continue to reach out to the…
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No furniture maker is an island. No matter how much you can take on yourself, at some point, you are going to need help. Although coming from different industries, Bryan and Erin understood that need. And when they started their own furniture company, recognizing their strengths and weaknesses and being the support the other needed, is how they hav…
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This special episode is with Jay and Deb Lopez of Together We Build. If you want to hear the full story behind how Together We Build got started check out the show archives - episode 148 You know those projects that start out like every other project you have done, but then one thing after another goes wrong and before you know it the whole project…
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Jay and Deb, are a married couple but also business partners in their company, Together We Build. And, just like the name suggests, they build together. Not just the business, but the actual furniture as well. As the company has grown over the years they have grown a team around them to help with demand. But at the core of the business, it is still…
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This special episode is with Hunter Hedenberg, owner of Oak & Main. If you want to hear the full story, behind how Oak & Main got started - check out the show archives - episode 146 Quoting and time management, no matter how much you try to avoid it, one of those two always seems to be an issue in every project. For Hunter, at the start of her comp…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ When you start your furniture company, it can take a few years to learn how you want to run it, the type of furniture you want to make and the type of furniture that makes you money. Hunter is going through that process righ…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ This episode is with Mike Anderson. Owner of Anderson Woodworking. If you want to hear the full story behind how Anderson Woodworking got started - Check out the show archives - episode 144 Sometimes the skills you learn on …
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ For some, their furniture business isn’t their only job. Even though they put full time hours into it they still, for any number of reasons, keep their day job. Mike is in this exact position. He loves his furniture company,…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ This episode is with Richie Duncan, owner of Kodama. If you want to hear the full story behind how KODAMA got started, check out the show archives - episode 142 We all know the importance of having a contract, but few people…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ Richie didn’t start out wanting to invent a new kind of furniture, but through a mix of his love for design, engineering background, adventurous travel, and good old gravity, he did just that. But there is a big leap from co…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ This episode is with Tim Holland, owner of TH Custom Woodwork. If you want to hear the full story behind how TH Custom Woodwork got started - Check out the show archives - episode 140 We all forget measurements, we all strug…
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Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/ Back in 2013, when Tim started selling furniture, it was just something to do for family and friends. But as his skills grew, so did the demand for his work. And now, what started as a fun side business has been his full tim…
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This episode is with David D’Eramo, owner of Tiller Trade Co. If you want to hear the full story behind how Tiller Trade Co. got started - Check out the show archives - episode 138 Deadlines, and being able to manage them can be business killers. In this episode David shares a true story example of when his company had to rush a project on site and…
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David grew up wanting to own his own shop, but as he got older his career path changed. His passion for building though, was reignited as an adult, when he saw other people building in his own home and thought, I can do that better. Now with his own company, he is living his childhood dream and making sure his clients are getting nothing less than …
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There are a lot of different ways to run a furniture company, and similarly there are a lot of different ways to have a career in the furniture industry even if you don’t have a furniture business. Austin is a mix of both. Starting the Austin School of Furniture as well as running his own furniture business. He is an example of someone who took a b…
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This episode is with Kwadwo Som-Pimpong, owner of the furniture company Crafted Glory. If you want to hear the full story behind how Crafted Glory got started - Check out the show archives - episode 135 Get ready for one of the most wild journeys I’ve ever heard a piece of furniture go on. And I really mean that. Who would have guessed that one ext…
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Kwadwo is the definition of balancing 2 full time jobs - working for someone else as an engineer by night, and by day, he, his wife, and their employee spend their time building furniture. As the years have passed, what started as a small goods Etsy company back in 2017 has now turned into a furniture business with a strong foundation that is growi…
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This episode is with Bryan Ortquist Owner of the furniture company Old Mountain Woodworking If you want to hear the full story behind how Old Mountain Woodworking got started, check out the show archives - episode 133 Bryan is a student of woodworking, and he has a lot of rules in the shop when building pieces - you have to be when you build the gi…
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With his hands in so many different parts of the industry - furniture making, cnc work, wood milling, lumber drying, exotic imports, teaching classes, and more - Bryan has to make sure his foundation in each of these practices is solid enough that he can take on clients in any part of his business and it won’t cause issues with the rest of the part…
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This episode is with Ashley Pieper, owner of the furniture company Shallow Creek Woodcraft. If you want to hear the full story behind how Shallow Creek Woodcraft got started, check out the show archives - episode 131 Stress from a project is easy to see when it comes from outside influences like - materials, clients, timelines, or disasters that yo…
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In an industry that is leaning further and further into technology, Ashley is building her furniture business in more of a traditional way. Learning hand tool skills over machine inputs, gathering knowledge more from books than social media videos, and spending carefully considered time on her furniture rather than working towards the need it yeste…
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This episode is with Jack Cerchiara, PhD owner of the furniture company Salish Sea Woodworks If you want to hear the full story behind how Salish Sea Woodworks got started, check out the show archives - episode 129 I don’t want to ruin the story here by giving too much away at the start, but lets just say that epoxy cleanups are hard when they are …
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From studying Penguins in Patagonia to becoming a fine furniture maker, not many people follow the career path Jack has. But a unique perspective on the industry and a client centric work ethic has allowed him to grow his passion into a sustainable business. And his commitment to understanding and sticking to his brand has let him drive his company…
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This episode is with Kelly and Cromwell Schupp, owners of the furniture company Rail & Stile If you want to hear the full story behind how Rail & Stile got started, check out the show archives - episode 127 Shipping furniture is always a nightmare, and even though Kelly and Cromwell put so much effort into building their company, they have still st…
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Working out of a 20,000 sqft space, with 8 employees, growing steadily year over year, and debuting a brand new furniture collection - You could look at Kelly and Cromwell and say they are living the dream. But that dream didn’t come easily, and even though their growth was fast, it was because they had already put in the work to make the growth po…
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