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Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and ...
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Tips, tricks, wisdom and wit from Charlie Lamdin, founder of bestagent.co.uk as he shares his 25 years of industry experience with agents who want to make a great living changing the lives of their customers.
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Estate Agency X, is the definitive podcast hosted by well-known industry thought leaders Mark Burgess and Rob Brady. Mark, CEO of Iceberg Digital and a recognised authority in marketing and data, brings his wealth of knowledge from being featured on Sky TV, Forbes, and international stages. Rob, a dedicated performance coach and TEDx speaker on mental well-being, with a passion for achieving the extraordinary, guides estate agents through digital transformations. Ranked internationally in th ...
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This podcast is about the incredible individuals shaping and transforming the real estate industry. From estate agents to business owners, trainers, writers, and influencers, we're casting a wide net to bring you diverse and inspiring perspectives. With two decades of industry experience under our belts, we're not here to talk about our business but to uncover the 'why' behind the success stories, the strategies, skills, and invaluable insights from the industry's top performers. Together, w ...
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Pim Assen, originally from the Netherlands has been a very successful estate agent for almost two decades having served the high net worth in Prime Central London. He now likes to share his vision, knowledge and expertise with property buyers and sellers from all walks of life and shares his advise, experiences and interesting insights in the world of the UK property market. A podcast that could help you saving a few quid as well as preparing you for your next move.
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Merry Christmas from The Ignite Podcast… In this mini episode, Sam and Hannah take a look at the People Analyser tool and its powerful application for building your dream team. Discover how this exercise can help to assess team members based on motivation, skills, and knowledge, ensuring the right people are in the right seats. We also discuss the …
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Send us a text Step into the fast-paced UK estate agency market with Mark Burgess, Rob Brady, and Toby Carter from the Iceberg Digital team. This episode reflects on a year of transformation, revealing how agents turned a quiet summer into a thriving final quarter through sharp strategic marketing and a focus on standing out in a crowded space. It’…
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Joining Sam this week is AJ’s Operation Manager Edward who shares the key to setting focused, annual priorities that will drive your agency forward. Whether it's brand enhancement or team performance, align these annual goals with actionable quarterly priorities and break your projects into manageable milestones, ensuring clear ownership and define…
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In this episode, we take you through an exhilarating year-end review of 2024, sharing the highs, lows and lessons from the industry. Learn how focusing on key performance indicators (KPIs) can drive your agency’s success, and discover the importance of maintaining team morale even in challenging times. Sam and Phil discuss disciplined goal setting …
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Send us a text Step into the world of estate agency in this episode of Estate Agency X, where Rob sits down with Mark Nicholson, the owner of Nicholsons Estate Agents, and his team member, Ash Hunt. Mark shares the bold and inspiring story of launching his independent agency in the shadow of the COVID-19 pandemic—a decision that required courage, c…
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Sam is joined by entrepreneur and business mentor Chris Ducker to discuss transforming your business through the power of relationships, effective delegation, and maintaining a healthy work-life balance. Discover why nurturing long-term professional relationships is vital for sustained success and how staying within your "zone of genius" can turboc…
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December is a critical month for estate agency owners. Join Sam and Phil as they explore the importance of a well-timed Boxing Day launch, capturing market momentum through collective listings, and the art of engaging your team during the festive season. Learn about structured campaigns like the "12 Days of Christmas," and understand how selecting …
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Send us a text In this episode of the Estate Agency X podcast, Mark and Rob sit down with Tony Beales, founder of Millbanks, to delve into his four-decade journey in estate agency. Tony shares how the industry has evolved, from the challenges of limited training and communication in the early days to the game-changing role of technology today. He e…
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James Cocker joins Sam for a debate on the use of social media versus traditional platforms like Rightmove to boost property sales and build your brand. Find out why James believes in the power of social media marketing for estate agency owners, while Sam emphasises the proven returns from traditional direct mail and property platforms. Facebook, I…
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Please let me know if this is helpful Great estate agents change lives, and help people. Watch the video of this podcast here: https://youtube.com/live/NBHdk2-SEMg We're looking for people who want to make a lot of money helping those people, help more people! At BestAgent we're putting together a national team of quality ex-estate agents who want …
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The 'Gold' Standard of Agency: How to create standards to make your agency stand out above the competition
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Sam is joined by AJ Mastermind’s Client Executive, Emma Heath for this episode and they delve into the core principles that make an estate agency truly remarkable. Learn how curiosity and questions can spark deeper connections and understand the delicate balance of building rapport without letting ego steer the conversation. Gain insights on delive…
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Send us a text In this Estate Agency X podcast episode, Mark and Rob look back a month after the Estate Agency X 9 event, reflecting on the deeper, long-lasting insights that have been shaping agents’ approaches. Mark revisits his 2018 prediction about a “new era” in estate agency, a divide that’s now here, where agents are moving toward a more str…
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Are we over-styling homes in our quest to deliver the perfect look? In this episode of Ignite Your Estate Agency we discuss home styling with a focus on balance, efficiency, and truly showcasing a property’s unique charm. Learn why photographic documentation is critical for maintaining client trust and the importance of aligning with client prefere…
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Discover the importance of assertiveness training and how it can transform your interactions with clients and colleagues. Unlock the secrets to becoming a confident estate agent without crossing the line into aggression! We give you techniques to maintain composure using body language, and communication styles that project confidence, ensuring you …
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Please let me know if this is helpful If you've had enough of estate agency, but would like to use what you've learned, how about a new self-employed career with monthly recurring income for the duration of your involvement, and a 100% interest-free mortgage after 7 years? We're looking for the first 12 out of what I hope will eventually be a natio…
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Send us a text In this episode of Estate Agency X, Mark Burgess and Rob Brady welcome Stephen Geer, co-director of RedRoots Property, as he shares his inspiring journey from healthcare to estate agency. Along with his brother Matt, Stephen has successfully transformed their family-run business into a key player in the Yorkshire market, using strate…
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Learn how to navigate the dynamic landscape of attraction and interruption marketing tailored specifically for your independent estate agency! In this episode, we debate which is the best strategy for estate agency owners? Explore the benefits of the self-employed agent model without sacrificing a large portion of your income. Learn how effective b…
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Unlock the pathway to building an estate agency that you not only love but also loves you back! Explore the challenges estate agency owners face when growth stagnates and frustration sets in. Discover why automation may not be the silver bullet and why systemisation is the key to freeing up your time and empowering your team. This episode provides …
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Send us a text Are you struggling or succeeding in the current market? Mark Burgess and Rob Brady dive into the heart of the UK's estate agency landscape, sharing what they're seeing on the ground and working with agents across the country. They explore why some are soaring while others face significant challenges and what differentiates those who …
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This is the ultimate guide to consistent lead generation success tailored specifically for estate agency owners! In this episode, Sam and Phil take you through the document that can transform your estate agency’s approach to lead generation. Struggling with tracking and measuring your lead generation efforts? Sam and Phil have advice on maintaining…
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Listen to Jo Lines' remarkable journey from a psychology student to an independent estate agency owner, and uncover how she defied industry norms by focussing on kindness, long-term relationships, and client growth. Discover the impact of transitioning from estate sales to lettings and property management, and how Jo leveraged diverse income stream…
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Send us a text In this episode hosts Mark and Rob sit down with James Allen from Allen Residential to explore how estate agents can uncover opportunities that others might miss by leveraging the power of data and technology. James, with nearly three decades of experience, explains how he transformed his business by recognising a key pattern: many s…
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Unlock the secrets to revolutionising your estate agency’s direct mail strategies with insights that guarantee success! In this episode, we talk about the fascinating world of direct mail marketing and reveal how understanding the psychology of your audience can enhance your response rates. Learn about the importance of micro-commitments, and the s…
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Get the insights on whether upfront marketing fees are right for your independent estate agency! In this episode, discuss whether agencies should charge an upfront fee, and what are the potential pitfalls and benefits? Sam is joined by Ashdown Jones’ senior sales manager Hannah Julian to explore the impact of these fees on an agency's cash flow and…
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Listen to Michael's journey from London to Preston, from being an employee to being self-employed, and now running his amazing business. Michael shares how consistency, hard work, and accountability have propelled him forward, with learning/education a key ingredient along the way. Growing a self-employed business has its challenges, and Michael gi…
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Unlock the secrets to landing your first Superprime listing with actionable strategies you can implement this week! In this episode, we lay out three concrete steps to move you closer to securing those high-value, Superprime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring mo…
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Send us a text In this episode of Estate Agency X, Rob sits down with Mark Burgess to explore his SCOPE methodology and dive into why he created it. Mark shares his vast experience, detailing the balance between excitement and risk that comes with launching a new venture. He delves into the often overlooked need for realistic planning and the impor…
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What do Power Bespoke, JDG and Roman's have in common? They're all using THIS tool to boost productivity! Mike Nettleton tells all
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Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity. Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shar…
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Please let me know if this is helpful Things started going against us a week before the event. Problems were developing on all fronts. We pressed on, committed to the event, working around the clock in preparation. Eventually, the problems continued piling up until they overwhelmed us and we had no choice but to cancel, it simply wasn't any longer …
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A positive week for housing news! 5 Fact Friday 30 Aug 2024.
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Please let me know if this is helpful Links to all fact sources: https://mhwc.co.uk/5-fact-friday/mortgage-approvals-jump-to-highest-in-2-years/ Regsiter for BestAgent Day here https://bestagent.co.uk/bestagent-day-4th-september-2024/ Follow Charlie on his X account for agents, https://x.com/bestagent.boss Join BestAgent for a fairer future at http…
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Send us a text In this episode, we ask: How does Jamie Campbell from Campbell’s Estate Agents manage to blend tradition with innovation while commanding top-tier fees? Jamie shares how moving from marketing to property sales taught him that genuine relationships and strong interpersonal skills far surpass formal education in achieving success in th…
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Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency. In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours…
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Please let me know if this is helpful Watch the video of this podcast here: https://youtube.com/live/ci31368lZRg Free registration: https://bestagent.co.uk/bestagent-day-4th-september-2024/#register BestAgent Day Details: https://bestagent.co.uk/bestagent-day-turning-point-important-estate-agency-industry-event/ BestAgent Club https://bestagent.clu…
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Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management. Incorporating personal running experiences, the hosts explor…
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Please let me know if this is helpful While most agents admit to overvaluing to win sellers' business, it's only because of the excessive levels of a few large players that they haven't been able to stop it. Watch this on video here: https://youtube.com/live/kFeYEfy18_o?feature=share BestAgent Day aims to change that. Agents register here: https://…
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Please let me know if this is helpful Overvaluing is killing the moving market for agents and movers alike. Here's how it started and how we stop it. Watch the video of this here: https://youtube.com/live/3SiF7yxZOoY When we stop overvaluing, housing transactions will double and moving will be faster and easier. Agents Only: Register here for BestA…
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Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial…
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Send us a text What if you could turn your estate agency into a powerhouse in this fiercely competitive market? This episode of Estate Agency X delivers just that, featuring Mike Symes, a highly experienced marketing and brand strategist and published author. Formerly Head of Marketing at Bank of New York Financial and CEO of Financial Marketing Li…
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Unlock the secrets to revolutionising your independent estate agency by staying ahead of the latest industry trends! Discover the power of presenter-led videos and how they can elevate your marketing strategies to new heights. We discuss the future of video content, including the potential for quick, TikTok-style videos with voiceovers to maintain …
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Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?" Learn from their experiences and candid conversations on the distribution of fees,…
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Send us a text Join Mark and Rob as they chat with Toby Carter, the Sales and Marketing Director at Iceberg Digital, who brings over 16 years of estate agency expertise to the table. Toby shares his inspiring journey from selling gym memberships to leading dynamic sales teams, unveiling the relationship-focused strategies that have defined his succ…
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Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first! Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes. In this episode, we dissect a robust…
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Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of thei…
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Send us a text Get ready to revolutionise your estate agency business as we uncover the secrets to "Mastering the New Era" at the Estate Agency X9 event. In this episode, we sit down to discuss an exclusive sneak peek into what attendees can expect. With previously successful events, we dissect the six fundamental pillars—alignment, sales, marketin…
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Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investm…
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Please let me know if this is helpful Watch the video of this podcast here: https://youtube.com/live/xNMJ9BZW5co Instructions - Viewings - Offers - Deals - but Backwards. DOVI. The 4 letter name that transforms your estate agency business. This video is Part 1 of a series explaining the DOVI system for free. Register your free place for BestAgent D…
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Please let me know if this is helpful Watch the video of this livestream here: https://youtube.com/live/LXqvjoFmvQE Register your free place for BestAgent Day - Sept 4th https://bestagent.co.uk/bestagent-day-4th-september-2024/ Activate your BackOffice Account for free previews of serious mover leads, pay per lead. https://bestagent.online/regLead …
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Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency! Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of n…
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Send us a text Are you tired of the corporate constraints in your current role as an estate agent? Do you dream of breaking free and establishing your own agency, where you can offer clients a truly personalised service tailored to their needs? In this episode, Mark and Rob sit down with Pete and Jon, the founders of Mortlock & Joyce, to dig into t…
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Episode 6 - with Perry Power. Inspiration, Trust, burn-out and how to act as an estate agent
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It is pretty rare to find someone in the Estate Agency industry who dreamed of becoming an agent, especially one with passion created from how their parent was treated by an agent when they were 12. Sit back and relax in the latest podcast, where the impressive Perry Power explains his journey, how the industry can and should protect consumers and …
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