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We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LiFE. We hope to inspire entrepreneur ...
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The ups, downs and interesting moments of being a young Australian entrepeneur... Testing everything at all times! Stay tuned for interviews, fun times, and the journey of rising to the top!!
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*****Download Our Podcast and Listen at Your Leisure***** We are taking you down the road of improving credit scores, sacrificing popping bottles in the club, and choosing to leave a legacy over balling out of control. Me and Tatiana were able to purchase our first commercial property in 2021, but the preparation started a couple of years before th…
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***** Download our Podcast and Listen at Your Leisure***** This is a 2 Part Episode Due to Technical Difficulties. Please Download Both Episodes (108 and 109). We are finishing up our discussion on why taking a break can be bad for business. We are trying not to go down a rabbit hole that leads to nowhere, but that is what may happen if you take a …
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***** Download our Podcast and Listen at Your Leisure***** This is a 2 Part Episode Due to Technical Difficulties. Please Download Both Episodes (108 and 109). The frustrations of being a business owner can make you make impulsive decisions. We are an online business, mostly, and sometimes business is slow. Thant doesn't mean we don't need to sell …
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*****Please Tell 1 Friend About Are Podcast***** One of the main things we talk about in being a business owner is checking your ego at the door. Sometimes your ego can have your perception of you as a business owner slightly inflated. Yes, we all strive to be the best we can be in life, but sometimes we need to learn to keep a positive ear open fo…
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*****Please Tell 1 Friend About Our Podcast. We Really Appreciate Your Support***** There are lots of distractions going on in the world, but don't be distracted by how your business is going right now. We are now starting to clear up from the global pandemic known as Covid-19 and there were multiple billionaires made during that pandemic too. As m…
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*****Please Tell Just 1 Friend About Our Podcast. We Really Appreciate the Support***** It is sometimes astounding when you see some of the number of "followers" some businesses and entities can have on social media nowadays. Hell, even some single person in the world can have 75 million followers, and you have to think that is a lot of people. Mos…
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*****Do us a favor and please tell 1 friend about our podcast. Thank you as always for your support. ***** If it doesn't make dollars, then it doesn't make cents. lol We all have bills to pay, money to be made, and goals to conquer in our lives. The one way those all happen is by earning the money you need as an employee or making the money you nee…
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***** Please Leave Us a 5* Review on Your Favorite Podcast Player Platform***** Business owners need to be able to find stress relief techniques to help with their mental stability. There is the notion that you are a business owner 24/7 and 365 days a year, and that is all find and dandy until it is not. Business owners are still one thing at their…
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*****Please Leave Us A 5* Review on Your Favorite Podcast Player***** Business owners have a due diligence to perform standard business practices. The practices can be defined as practices that must be followed while working for an organization. We are using this to piggyback off of our episode of Using Other People's Money. Financial institutions …
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*****Please Leave Us A 5* Review on Your Favorite Podcast Player Platform***** How does a business survive? One of the main ways is constant and good financial stability. That financing can come from other people's money, or OPM. OPM is referring to borrowed capital that is used to increase the potential returns as well as the risks of a particular…
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*****Please Leave Us A 5* Review on Your Favorite Podcast Player***** EPISODE 100---We have hit the century mark for our published episodes, and we want to thank each and every one of you for tuning in to us. This episode is a very special one for us because this is where we are giving our listeners insights into our past, ringside seats to our pre…
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******Please Leave Us a 5* Rating on Your Favorite Podcast Player***** In the world of social media, the algorithm which is a set of instructions that is designed to accomplish a task can be one of your best assets. Hopefully the main task you want it to do is bring attention to your company, find you some new customers, and bring your old customer…
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*****Please Leave A 5* Review on Your Favorite Podcast Player***** In the world of being an online, ecommerce-based business owner we have learned that internet advertising is a way of life. The hard part is that we all have a price to pay to help advertise our business. It may cost you a little, or it may cost you a lot, but nevertheless it will c…
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*****Please Leave a 5* Review on Apple Podcast for us Please***** The world was forever changed in March of 2020 in more ways than three. The Global Pandemic known as Covid-19 made the world come to a standstill. While the world was on pause, the business world came to a screeching halt as well. While the corporate business world was figuring out h…
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***** Please Leave Us a 5*Review or a Comment on your Favorite Podcast Platform***** We as a people have always been a close nit community regardless to what some people may say. We as a culture are innovators, needle pushers, trend setters, etc. but we are not benefitting the most from the outstanding contributions we have made to society as a who…
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*****Please Leave A 5* Review on Apple Podcast or Whichever Podcast Platform You Are Using***** Confusion in your business or about your business can stifle the growth of your business. This can be dealing with your business logo, concept, implementation, or even how the customer interprets what your business actually is. Take us for instance, Watc…
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*****Please Leave Us A 5* Review on Apple Podcast or Spotify***** Just when you think you have things all figured out, the rules change, and no one told you about it. This can happen to business owners on a daily basis. You feel like you are about to do something great in your business and then it misses the mark again. It feels like they keep movi…
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****** Please do us a huge favor and leave us a 5* review on Apple Podcast****** Sometimes for business owners thinking outside the box is not the issue, being placed into one from the start is the major problem. This imaginary box can sometimes stifle a business's path for growth and success. We have struggled with the imaginary boxes ourselves, f…
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****** Please Leave Us A 5* Review on Apple or Spotify Podcast."""""" Small and Medium sized businesses are the backbone of the American economy, yet we rarely get the financial help that large businesses get. I have seen stats were only between 13-30% of small businesses get financial backing from financial institutions or banks. Looks like the de…
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*****4 our avid listeners please leave a 5-star review on Apple Podcast 4 Us******* This episode we are pulling back the veil even more and giving you all a front row seat of how a married couple can build together. We are going back as far as 2011 and bringing you all along for our journey to 2024. This journey will tell you about the sacrifices w…
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****** If U Find Time in Your Schedule, Please Leave a 5* Review on Apple Podcast******* Small businesses face many disadvantages as compared with large businesses. As being a small business, we even see the different levels that fall under what being a small business really means. We have dome to find out there are two metrics used to reference sm…
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One of the best ways to keep your business in good standing is to properly file all taxes associated with your business. Taxes are like Thanos, they are inevitable. Lol All jokes aside though, being behind on paying your business taxes can get you and your business some unwanted attention from a number of agencies. Our company’s actual name is M&T …
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Like many things in life, your business will need you to give it things to help it grow. Improving your business is a very helpful way of nurturing your business. Implementing systems, functional brainstorming, and thinking forward are some ways to positively help your business grow. Business owners always are looking for ways to help their busines…
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Owning your intellectual property (ip) is a great way to protect you and your business. It is hard to predict what will be the next big thing business wise, but as a business owner you have to do your due diligence to protect what you have created and brought to fruition. There are some ways legally you can protect your intellectual property from b…
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We hear a lot of times, there is plenty of money out there to help you start a business. The crazy thing is like we talked about in another episode, to get access to money, you have to meet the criteria. Some forms of grants for businesses requires that your business function to a certain standard. Those standards can now become barriers to small b…
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There are a number of ways to help you learn and grow as a business owner. If you are fortunate enough to have the opportunity to be involved with some business seminars, cohorts, master classes, then you can consider yourself to be fortunate. Your business being selected means you met their criteria to be asked to be a part of those events. You wa…
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How you look on paper will greatly affect how you look in real life. This is very true in the business world and the world of financial services or access to capital. Your credit score is a prediction of your credit behavior, and lenders lean heavily on that when it comes to lending out capital or funds. This why we have advised potential business …
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Who really wants to work from the ages of 15-70 for someone else? This is the message that the Congress of the United States of America is trying to feed its constituents. The fact that Social Security, which is a fund established for all documented American citizens has been exposed for not being what it is supposed to be won't help most of us in …
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Every day I am hustling, every day I am hustling!!! Great motivational lingo, but does it come with a catch. You hear the term hustling used a lot when it comes to how some businesses run or operate. The flip side of that is now can your hustling be detrimental to your own hustle. This plays upon the adage of working smarter, not harder. We as busi…
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In this episode we are here to discuss the brand values we have established for the Watch4TheHook Apparel Brand. We were able to define our brand values by going through brand development not too long after we launch our brand. Brand development is a great informational gathering tool for any business. Here are the brand values of the Watch4TheHook…
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There is always a lesson to be learned from basically anything in life. Particularly in business there are ways to be inspired by unfavorable events. There have been plenty of businesses that have folded over the years, and other businesses who learned from their mistakes. Other companies have survived hardships (i.e. Covid) and are still thriving.…
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**** This is the Last Episode for 2023*** In the business of sharing news, we would like to hear the Good News as well. Sometimes business owners can be the friends or confidants you can always come to with your problems. We would also request being those you bring the good news to as well. We love to be outlets to help others vent, express, or eve…
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America's History and Black America's History are two totally different histories and told in two totally different ways. My wife graduated from two different predominantly white institutions (PWI) and the way she was taught about how the world works was different from my historically black colleges and universities (HBCU) educational background. P…
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Expansion is the name of the game for 2024. Exploration is basically expanding your knowledge of the world that is unknown to you. We are claiming expansion as our visionary word of the year for 2024. The apparel brand will be launching an extension line in 2024, and we are so happy about that. This line will be to us, our 1st statement-based appar…
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Most of us read "The Little Engine That Could" while growing up. It is meant to be an inspirational tail that even the "smallest" of us have a chance to achieve something great. As inspiring as the story is, the real-life version is a much harder story to read. The little engine business wise has a much harder time getting things the bigger engine …
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This episode is about those content creators who will "build" your brand 4 you. There are certain content creators offering "packages" for a certain price to "build your brand" 4 you and then you can take over from there. As we always can say, " no one can love it more than you". How can you as a business owner think someone one besides you can kno…
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We have talked about earlier how cash is still king, but do we really know how money really moves? Financial institutions can loan money to potential investors or customers with an attached annual percentage rate (apr). APR refers to the yearly interest generated by a sum that's charged to borrowers or paid to investors. This basically means they w…
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They say imitation is the biggest form of flattery, not if the imitation steals from the owners of the original. Especially when the perpetrators are not from the same culture. Throughout the years small business owners have been plagued upon by those who seem to take and profit from what they have implemented or created. Those vultures could care …
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We all we got, is more truth than most of us small black business owners want to admit. Supporting one another is something that we as a community have always done. Now that we have become more knowledgeable, we see once again the playing field is not level. Small black owned businesses are as American as apple pie, but we have always struggled to …
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******PSA**********This episode will go under the category of an Uncomfortable Conversation. In the new age world of catch phrases and attention grabbers, there may be none more polarizing right now than, "we are creating generational wealth" We ourselves are guilty of this as well, but we have come to think about things differently. Let's look at …
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We can all overthink things at times. That can be human nature at its finest. We need to always remember some of the biggest ideas that shaped this planet were simple in nature. Some designs or concepts that were too complex can go right over the head of your targeted customers. Those hidden attributes or little tid bits you think will grab their a…
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They say, "beauty is in the eyes of the beholder", so would be the definition of a design. We, as owners of a clothing/apparel line, have come to understand that train of thought even more now. Some people's definition of a design could be an arrangement of letters or symbols aka text. Another could be some form of artwork aka a graphic design. The…
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There is a ton of analytical data you can look at and decipher as a business owner. You can go from social media post impressions to your profit and lost statement. There are numbers everywhere for you to try to figure out what they mean business wise for you. The more social media channels you have, the more you can help influence those numbers ho…
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One way to help your business to succeed is to be deliberate in the choices you make. These decisions have good and bad consequences attached to them and should not be taken lightly. This where being intentional in your business comes into play. Don't treat your business like a dart board, just throwing things up there just to see what sticks. We c…
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Things may not be as they appear sometimes. You may have a clouded vison of how your business is moving along, compared to how it is actually moving. The old saying goes, "things may not be as they appear to be". You could actually make yourself believe that things are going well when they are not, as a coping mechanism. We talk about thinking abou…
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When "lightning" strikes you better be ready for it. The lightning in the business world we are referring to could be a movement that could bring an influx of prosperity to your business. The movement can be brought on by something you did, a worldly event, or something orchestrated by your own external business partners. Whatever the case might be…
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You will have to believe in yourself when no one else probably will. With you believing in yourself you have stepped out into the realm of being an entrepreneur. This belief in yourself and your work may not be easy to come by, and most will find it hard to do as well. You will have to dig deep into your persona and know what I am doing or trying t…
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There are some sayings that can translate between the business world and the personal world. When a new business is started, the business owners are riding an emotional or even a financial high. That means their energy could be through the roof and then shit happens. What plenty of onlookers will be looking for is to see if they are keeping that sa…
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Most business owners have a certain expectation(s) for their business. We all think we have the greatest thing ever created and we want the world to think so as well. Then boom, reality hits. It takes and cost money to run a business. Your business has to bring in money to help offset the money going out to operate your business. This is where unde…
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In this episode, we were recording live from the Retail Therapy Pop Up Shop Event. It was held at the Hampton Inn Maumelle, Ar. We had the pleasure of interviewing three other local vendors and getting their insight of how vending can be an art. Interview #1: Kendria Parker Kendria is the owner and operator of Josephine's Perfect Affair. You can re…
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