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Does the endless search for new clients have you feeling like you're swimming upstream? It's time to make some waves, doula! I'm Lisa, your no-nonsense birth business coach. I’m a performer turned sales queen. I've sold over $4.5 million for companies whose mission I believe in, and now I'm devoted to helping YOU grow your doula business. I KNOW that you can build a thriving doula business that gives you financial freedom, unshakable confidence, and the power to choose your dream clients. Th ...
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Birthworker Podcast — The Business Podcast for Doula Entrepreneurs
Kyleigh Banks — The Autonomy Mommy
Turn your passion for birth into an incredibly successful doula career that allows you to quit your day job, stay home with your kids, and make a lasting impact on the world.
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In this powerful episode, I sit down with Kaely Harrod—doula mentor, and passionate birth worker. Together, we dive into one of the most pressing topics for doulas: **charging your worth** and overcoming the mental blocks that hold so many back from embracing a healthy money mindset. Kaely shares her journey of growing a successful, sustainable in-…
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5 Things That Have Sharpened My Doula Sales Skills (And Will Work For You Too!) I've got 5 daily habits that have boosted my sales skills more than anything else- and I'm sharing all of them in this episode. Confidence isn’t just about showing up boldly on Instagram or nailing sales calls—it’s about embodying self-belief in every room you step into…
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Why Tracking Your Sales Data Helps You Sell Better—and How to Start If you’ve been feeling stuck, winging your sales strategy, or wondering why your birth and postpartum bookings are all over the place, this episode is for you. I walk you through: ✨ Why tracking your data matters (hint: it’s your business’s secret language). ✨ What to track so you …
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Ever been on a sales call where everything seems to be going great… until you hear those dreaded five words: “I need to think about it”? You’re not alone, and here’s the truth: those words don’t have to derail the conversation. In fact, they can be an opportunity to deepen trust, provide clarity, and turn hesitation into a confident yes. In this ep…
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Is your scarcity mindset holding you back? You know, that little voice that says, “There aren’t enough clients,” or “No one will pay what I’m worth.” If you’ve ever struggled with those thoughts, you’re not alone—but it’s time to flip the script. In this episode, we’re diving into how to move from a place of scarcity to abundance. 🎧 Tune in and lea…
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The Follow-Up Formula: Unlocking Doula Business Growth Without Feeling Pushy Hey doula! Today, we're tackling one of the most important (and let’s be honest—often awkward) parts of running a thriving doula business: following up with leads. If the thought of “following up” makes you cringe, you’re not alone. A lot of doulas worry they’ll seem pushy…
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In this episode, I'm digging into one of the most powerful tools for your doula business: the sales pipeline. Forget the high-pressure sales tactics—this is about creating an authentic journey that transforms your followers into loyal, long-term clients. I’ll walk you through the four stages of an effective pipeline— Awareness, Engagement, Nurturin…
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Ethical Selling for Doulas- My Top Questions to Ask In Every Client Consultation Ever feel a little cringe when it comes to *selling*? If the word alone makes you want to run the other way, you’re not alone. But what if selling could actually feel… compassionate? In this episode, I’m breaking down how to make sales conversations feel less “salesy” …
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Have you ever wondered how you can grow your birth doula business in a way that feels aligned with your whole self, not just the numbers? If you’re ready to embrace a holistic approach to growing your doula business with balance and intention, then get out a pen and paper; this episode is for you! In this episode, we dive into the following: The ke…
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Are you ready to make a real impact in your doula business? In this week's episode, I’m diving into one of the biggest keys to success: Understanding your target audience and marketing your services effectively. If you’re tired of blending in, feeling like you’re speaking to all mothers, but connecting with zero—this episode is for you. We’re talki…
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Have you ever wondered if creating more content is truly the best way to grow your birth doula business? If you’re ready to find out whether doubling down on content creation will really attract more clients as a doula, then get out a pen and paper; this episode is for you! In this episode, we dive into the following: The content creation myths tha…
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Why Most Doulas Are Struggling to Sell Their Services Online In this episode, we’re diving into the biggest challenges doulas face when trying to sell their services online. If you’ve been spinning your wheels and not seeing the results you want, you won’t want to miss this! Here’s what we cover: The #1 mistake most doulas are making in their messa…
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Authentically You: The Key to Avoiding Doula Burnout In this episode, I reveal the often-overlooked secret to avoiding birth worker burnout: showing up authentically. Many doulas find themselves overwhelmed by the constant pressure to sell their services, leading to exhaustion and a decline in quality content. But what if there was a way to work sm…
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Turning Trauma into Triumph, Birth Business Branding Power If you're feeling like the doula market is super saturated online, you need to listen to this episode- where I reveal my number one strategy for standing out. I explore the powerful concept of using your personal experiences to connect with your birth and postpartum clients on a deeper leve…
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Are you a doula looking to build a thriving online birth business? Discover the power of self-reflection and how it can level-up your online brand. In this episode, I'll dive deep into the misconceptions surrounding brand development and explore why it's essential for your success. Key takeaways: The importance of self-reflection: Discover why self…
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Have you ever wondered what content strategy could take your doula business to the next level? If you’re ready to discover the content secrets that successful birth doulas use to connect with more clients, then get out a pen and paper; this episode is for you! In this episode, we dive into the following: The step-by-step content plan that has trans…
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Have you ever wondered if it’s possible to generate passive income as a birth doula without relying on social media? Are you ready to discover the secret pathways to financial freedom that don’t require a single post or like? Then get out a pen and paper; this episode is for you! In this episode, we dive into the following: The surprising strategie…
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Have you ever wondered how to make your birth doula business stand out in a crowded market? Are you ready to learn the secret strategies successful birthworkers use to shine above the rest? Then get out a pen and paper; this episode is for you! In this episode, we dive into the following: The one unique approach that will set your doula services ap…
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What happens when your internal critic, perfectionism, gets in the way of you moving the needle in your doula business? In this episode, I expose how striving for perfection used to hinder my ability to be present, authentic, and creative. I reveal my #1 hack for breaking free from the chains of perfectionism, and the benefits of letting go. I also…
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Have you ever wondered what it really takes to grow a thriving community of over 400 passionate members? If you're eager to expand your reach beyond individual interactions and cultivate a vibrant, engaged community, then grab your pen and paper—this episode is for you! In this episode, we dive into the following: Why embracing simplicity is the ke…
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Have you ever wondered what the missing piece is to achieving lasting success in the world of birthwork? If you are ready to explore the vital component that could be the turning point for sustained success in your doula practice, then get out a pen and paper; this episode is for you! In this episode, we dive into the following: Why understanding t…
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Are you feeling stuck in your business? Struggling to attract new clients and hit your revenue goals? Today, we're diving into a often-overlooked aspect of entrepreneurship: holistic brand development. Discover how this powerful tool can help you break through plateaus and achieve the success you deserve. If you learn something new and you're fired…
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Are you in an Instagram-rut lately? Hang in there doula, I'm bringing you all of the perks of IG stories! Listen in for quick tips, time-saving hacks, and increased visibility. If you're struggling to warm up your followers, I've got you. Make sure to hit subscribe AND leave a rating and a review if you really wanna make my day! If you're looking f…
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Have you ever wondered what the #1 time hack is that could revolutionize the way you practice as a doula? If you are ready to learn about the ultimate time-saving technique that will transform your approach to birthwork, then get out a pen and paper; this episode is for you! In this episode, we dive into the following: The time management trick tha…
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Are you tired of creating endless social media content without any real direction? It's time to stop playing small doula and turn the dial up on your messaging. In today's episode, I'm spilling the scalding hot tea on my foolproof AAA Brand Identity Framework for Birthworkers. If you're ready to attract your dream clients and turn followers into pa…
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Are you a multi-talented doula with TONS of knowledge and an eagerness to serve every mama? It's time to stop spreading yourself thin.. In this episode, I'm diving deep into why niching down your online birth business can be a game-changer. Get ready to discover how to attract the clients you've been searching for online. They're out there! Hey dou…
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Ever wondered how a dance degree can lead to a thriving birth business? In this very personal episode, I'm sharing a life-changing lesson I learned from an early (surprising) mentor. From personal training wealthy CEOs to birth doula to becoming a self-made visibility coach, my journey is full of twists and turns. Learn THE one thing that you MUST …
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Are you tired of chasing birth clients like a headless chicken? Sick of feeling like a small fish in a big online pond? It's time to make some waves doula! I'm Lisa, your no-nonsense birth business coach. I’m a performer turned sales Tqueen. I didn't even know I loved sales until I took a medical spa from 250k to 2.5 million in less than 24 months.…
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Is Inducing Labor at 39 Weeks the Answer? In this candid episode, I tackle the ins and outs of the ARRIVE trial, a groundbreaking study that explored whether inducing labor at 39 weeks reduces complications for both mom and baby. I break down the findings, debunk common misconceptions, and discuss why a one-size-fits-all approach to induction is ne…
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Are you obsessed with those black and white baby images? I get it! But have you ever wondered if you're getting more ultrasounds than you need? In this episode, we're exposing some pretty common issues that arise with the routine use of ultrasound. Tune and to find out: What ultrasounds are really for When they're necessary When they might be overk…
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Feeling judged by your doctor about your weight gain during pregnancy? Or maybe you find yourself dwelling on the numbers appearing on the scale.. You're not alone! This week on EPP, we're calling out common weight bias in pregnancy care. We talk about why BMI is a flawed system.. Plus, your rights! We'll bust myths about larger bodies and empower …
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It felt right to get vulnerable and talk about a scary experience of mine recently. I was in a severe boating accident, which led to an overnight hospital stay and a LOT of self-advocacy. This episode is different than my typical pods, it's raw and it's real AF. I hope you'll learn some things from hearing my story- and I thank you for giving me a …
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From Birth Plan to Birth Map: Redefining The Way We Approach Birth In this episode, you'll discover why focusing on your birth preferences over your birth plans can lead to a more positive birth experience. Learn how to prioritize your feelings and needs, and how to build a support system that empowers you to make the best choices for yourself and …
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Self-advocacy will make or break your natural hospital birth experience! This week on Empowered Pregnancy Podcast, we break down powerful advocacy techniques to ensure your voice is heard. You'll discover: How to ask the right questions (and when!) Using positive communication with your medical team Empowering your partner to be your advocate too W…
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Is Water Birth Right for You? In this episode, we dive deep into the pros & cons Ever imagined birthing in a warm, inviting tub? This episode of the Empowered Pregnancy Podcast explores the hot topic of water birth. We take a look at the research, we discuss the benefits and we review the limitations. P.S. YOU'RE INVITED to this month's: Free Mama …
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Feeling overwhelmed by a gestational diabetes diagnosis? Wondering if induction is the only option? This episode of Empowered Pregnancy Podcast tackles the complexities of GD, giving you the knowledge and confidence to navigate this curveball. Here's what you'll learn: The truth about gestational diabetes testing: We expose the variability in diagn…
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Have you ever wondered how to construct a doula business machine that tirelessly works for you, allowing you more time to focus on what truly matters? If you are ready to learn how to set up a doula business that functions seamlessly, providing exceptional service while easing your workload, then get out a pen and paper; this episode is for you! In…
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Birth mistakes happen more often than we want to admit 😝 This spicy 🌶️ episode is all about childbirth injuries and how to avoid them. I interview the brilliant, Gina Mundy, a childbirth attorney who knows her sh*t! She offers invaluable advice to parents on how to have a safe birth. She also reveals the most common mistakes that providers make in …
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Empowered Pregnancy Podcast: Don't Let Age Scare You Mama! This episode tackles the often-feared label of "Advanced Maternal Age" (AMA). I'm here to challenge the fear-mongering surrounding pregnancy over 35 and empower moms to focus on overall wellness and building a positive support system. Here's what I get into: Why the term "AMA" might be more…
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It's time to talk about the controversial and highly nuanced topic of induction! This podcast episode discusses induction of labor, a procedure to kickstart birth. I've got the induction guru herself- childbirth educator, Vanessa, on talking about the reasons why inductions happen and the risks associated with them. Here are the key points covered …
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The Real Raw Truth of Motherhood (And How to Thrive!) Feeling overwhelmed and lost in the chaos of motherhood? You're not alone! This episode dives deep into the messy, beautiful reality of raising tiny humans, from the challenges of pregnancy to the whirlwind of those early years. I'm sharing a personal, vulnerable AF story about following my intu…
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Finally, Due Dates Demystified! This episode of the Empowered Birth Project tackles the question: What happens when your baby arrives after your estimated due date? I get into the science behind due dates, revealing why they're more like "guess dates" and how pregnancy timelines can vary. Here's what you'll learn: How the traditional due date calcu…
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In this episode I challenge the traditional birth plan and introduce the concept of a "birth map." Learn how the act of creating a birth plan is the most valuable part, empowering you to gather information, clarify your preferences, and build a communication tool for a positive birthing experience. This episode debunks the myth of the birth plan as…
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Don't You Dare Cut That Cord: Why Delayed Clamping Of The Umbilical Cord Is Ideal For Your Infant
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This episode of the Empowered Pregnancy Podcast brings to light the many benefits of optimal cord clamping, a practice that allows extra blood to flow from the placenta to your baby before cutting the umbilical cord. What You'll Learn: The benefits of optimal cord clamping for babies How early cord clamping became standard practice Addressing conce…
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This killer interview with Kelly Cox is a must-listen! We dive into the age-old practice of human milk sharing, with a modern-day twist. You'll learn about the incredible origin story and the selfless, heart-led work of cancer survivor, mental-health therapist, and prenatal yoga guru, Kelly Cox (she's a powerhouse!). We'll explore how informal, pee…
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Are you ready to discover how a birthworker can harness the power of podcasting to fulfill their purpose and share their passion? If you are curious how the principles of faith and passion in podcasting could transform your career as a birth doula, then get out a pen and paper; this episode is for you! Today, I'm joined by Darby Swan from Boundless…
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Here's to completely rethinking your baby registry! Hey mama! Lisa Villani here, your pregnancy coach on a mission to help you rock your pregnancy and birth with fierce confidence. This episode is for all you soon-to-be moms who are diving headfirst into baby registry world. While checking off those car seats and cribs feels important, there's some…
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Have you ever wondered what makes a doula package not just good, but irresistibly sellable? If you are ready to master the art of creating doula packages that don't just offer support but actually sell, then get out a pen and paper; this episode is for you! In this episode, we dive into the following: The key ingredients for crafting doula packages…
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Forget fear, mama! This episode of Empowered Pregnancy Podcast cracks the code on birthing positions. We'll break down the science behind upright birthing (hello, gravity!), the benefits (less pain), and the reality check (hospital routines vs. listening to your body). You'll learn why informed mamas are strong mamas, and how to advocate for the bi…
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Continuous Fetal Monitoring, A Lot Of Fussing Over Nothing- Pregnancy Coach POV (Part 4 of 5) Birth Interventions To Decline
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Continuous Fetal Monitoring, #4 in my series, My Top 5 Interventions to Decline in a Hospital for a Natural Birth. In this episode I break down the two main approaches: Electronic Fetal Monitoring (EFM) Hands-on Listening We also delve into the "why nots" of less common hands-on listening: You'll walk away knowing how to: Discuss both EFM and hands…
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