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The Digital Banking Podcast is powered by Tyfone. Tyfone is a dramastically better digital banking provider. Our appeal is unique, we collaborate closely with our customers and the banking ecosystem in an open approach coupled with a powerful user experience that helps “get things done”! On our podcast you will hear how digital banking plays a leading role for community minded financial institutions from the unique perspectives of our industry expert guests.
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The banking industry is undergoing a radical shift, one driven by new competition from fintechs, changing business models, mounting regulation and compliance pressures. Join us on Digital Banking Trends in Asia-Pacific by Temenos, a podcast where we speak to industry experts and practitioners to help banks chart a clear path forward to attain digital transformation.
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Banking on Digital Growth

James Robert Lay

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If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, pro ...
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In the latest episode of the Digital Banking Podcast, host Josh DeTar interviewed Caitlin Brama, the CEO of Farm Credit Employees Federal Credit Union. Brama shared her unconventional journey to becoming a credit union CEO, highlighting her transition from a branch manager role and the challenges she faced along the way. Her story underscored the i…
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A significant issue facing financial brands is the overwhelming number of choices and decisions account holders and prospective account holders face daily. This cognitive load can lead to a poor shopping experience on financial websites, resulting in the loss of millions in loans and deposits. Jon McDonald, founder and CEO The Good, and author of B…
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Many financial institutions experience limited conversions when running paid traffic to their campaign landing pages. They invest significant ad dollars but fail to capture and convert leads effectively, leading to wasted resources and missed opportunities for loans and deposits. To overcome these obstacles, financial institutions should enhance tr…
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Over 80% of financial brands lack a clear digital growth strategy, leading to confusion and misalignment among marketing, sales, and leadership teams. This results in organizations getting stuck in cycles of chaos and conflict, unable to effectively address core fears related to change and growth. The absence of a well-defined digital strategy exac…
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Many financial brand leaders often find themselves questioning their role and value within their organization amidst periods of significant change and transformation. This self-doubt is commonly driven by imposter syndrome and a fear that the value they create may not be recognized or needed by their team or organization. By fostering adaptability …
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In this episode of the Digital Banking Podcast, Josh DeTar welcomed Debbie Miglaw, Vice President of Digital Solutions and Business Development at Broadridge. Miglaw shared her unique journey from being a national champion in velodrome track racing to excelling in digital solutions and business development. Her early experiences in competitive cycl…
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In this episode of the Digital Growth Journeys series, Rob Hoyle, Chief Information Officer at Vantage West Credit Union, shares the story behind HUSTL, a new digital brand specifically designed for freelancers and small business owners. With features like custom project folders, seamless expense tracking, and dedicated customer support, HUSTL help…
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Internal misalignment could be costing your bank or credit union millions of dollars. Many financial brands, while confident about their service and experience, may actually be failing to align their internal messaging and strategies. In this episode of the Practical Perspectives series, we’ll discuss a real-world example of a financial institution…
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Despite having access to financial education, the mass majority of people still experience financial stress and anxiety, while struggling with the emotional and behavioral aspects of money management. This financial insecurity is exacerbated by comparison culture and the constant move of goalposts, leading to a sense of inadequacy and perpetual dis…
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Financial brands often struggle with unseen gaps in their marketing and sales systems, leading to lost loans and deposits. Understanding the "what" and "why" behind consumer behavior is critical, but many financial institutions lack clarity and actionable insights. In this episode of the Exponential Insights series, Carlo Cardili, COO at Alpha Rank…
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In this episode of the Digital Banking Podcast, host Josh DeTar spoke with Evgeny Filichkin from Keytom. Evgeny shared his journey from Russia to Dubai, exploring the evolution of his career in cryptocurrency and alternative trading. He explained why Dubai has become a premier hub for crypto startups, citing its favorable legal infrastructure and v…
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The commonly held belief that financial well-being is the starting point for achieving overall life satisfaction is misguided. Despite the increased focus on financial literacy and education, financial stress and anxiety are at an all-time high, with many people failing to achieve true financial stability. The path to true financial well-being begi…
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This panel discussion at the CuneXus Symposium addresses key challenges faced by credit unions, such as achieving positive loan growth, fostering loyalty, differentiating lending products, enhancing member experiences, preventing fraud in digital account openings, managing liquidity, expanding digital presence, and adapting to post-COVID member exp…
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Discover why EQ plus AQ surpasses IQ and how emotional intelligence can drive your financial brand's growth, just as it has for iconic brands like John Deere since the late 1800s. In this episode of the Practical Perspective series, we will revisit the basics of sowing seeds of trust and nurturing human relationships, essential for guiding both you…
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AI is creating a lot of buzz across industries, but where are we in the AI hype cycle? Uncertainty about AI’s place in the cycle confuses financial leaders about future growth. These negative emotions are enhanced by the godown curves of the hype cycles and the natural human resistance to change, resulting in burnout and stagnation. Leaders can eff…
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In this episode of Digital Banking Podcast, host Josh DeTar interviewed Zach Eychaner, VP of Digital Experience at ELGA Credit Union. They explored the crucial role of digital strategy in credit unions, emphasizing the need for personalized member experiences and the importance of staying true to the organization's mission. Eychaner shared his insi…
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Emotional and psychological barriers like fear, imposter syndrome, and perfectionism can severely limit leaders' effectiveness. Leaders often avoid directly dealing with these barriers due to fear of failure, fear of success, or a deep-seated sense of inadequacy. Additionally, there's a widespread reluctance to have honest conversations about these…
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In an industry where transformational change is necessary for organizations to thrive, leaders often find it challenging to effectively communicate and implement the insights and ideas they gain from conferences and events. This difficulty is fueled by the inherent fear of change and the complexity of translating newfound knowledge into actionable …
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Many leaders struggle to build cohesive, motivated, and resilient teams that drive growth and effectively handle the complexities of today’s rapidly changing workplace. Employees often experience disengagement and burnout, leading managers to incorrectly assume that they need to reduce pressure and expectations, which can further demotivate teams. …
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The hype around artificial intelligence (AI) has reached a fever pitch, especially in the financial industry. With AI being a hot topic at conferences and among financial brand leaders, there is a growing concern about distinguishing between hype and actual, practical applications. In this episode of the Practical Perspectives series, a panel of ex…
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In this episode of The Digital Banking Podcast, host Josh DeTar welcomed Mike Tranum, CIO of DuPont Community Credit Union, for an engaging discussion on risk management, innovation, and member experience. Tranum emphasized the value of diverse generational experiences in corporate problem-solving, sharing personal anecdotes about his unique approa…
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There’s a pressing need for financial brands to maintain individuality while navigating the digital journey and customer experience. To address these challenges, organizations need to utilize behavioral economics to craft meaningful customer experiences and adopt a 'yes and' mindset to move from product-based sales to a more human-centric approach.…
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Change can be daunting. In the age of AI, the rapid pace of technological advancements can feel overwhelming, especially for marketing and sales leaders in financial brands. The challenge lies in understanding how to effectively use AI to unlock new growth opportunities while navigating the complexities and uncertainties that come with these change…
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Many individuals and organizations struggle with adaptability and transformation, hindering their growth and success. In this episode of the Banking on Change series, James Robert Lay and Audrey Cannata discuss the challenges of stepping out of comfort zones, the pitfalls of self-limiting beliefs, and the difficulties involved in personal transform…
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Financial stress and anxiety affects 85% of the population in the United States, influencing health, relationships, and overall well-being. This stress often stems from the burdens of financial expectations and how societal pressures and family narratives can lead individuals to wear financial masks, using money as a tool for external validation ra…
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In this engaging episode of the Digital Banking Podcast, host Josh DeTar spoke with Eric Schurr, Chief Strategy Officer at Sunrise Banks. The conversation began with Schurr drawing an intriguing parallel between his hobby of creating stained glass and strategic planning in banking. He explained how both activities require vision, patience, and adap…
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In the digital age, building and maintaining relationships, especially in the financial industry, is challenging. Many people struggle to keep up with the rapid pace of digital transformation, which can feel overwhelming and intimidating. In this episode of the Banking on Change series, James Robert outlines practical strategies for leveraging digi…
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Entrepreneurs and financial professionals often struggle with a disconnect in communication and understanding. Financial advice typically follows a conventional path that doesn't align well with the dynamic, unpredictable nature of entrepreneurship. This mismatch can lead to entrepreneurs feeling restricted, misunderstood, and poorly served by fina…
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"How can we effectively guide our long-standing staff, who are accustomed to outdated systems, to embrace the transformative potential of new technology and navigate the overwhelming task of prioritizing digital transformation initiatives amidst limited resources and a multitude of opportunities?" This is a very common question and one that was rec…
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Many financial brands struggle with losing loans and deposits due to not fully understanding the customers' online journey. This lack of insight into the real-time user experience often results in websites that fail to meet potential customers' needs, leading to poor conversion rates and lost opportunities. Without deep insights into how real users…
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In the latest episode of the Digital Banking Podcast, Josh DeTar welcomed Nichole Williamson, the Chief Strategy Officer at Zilker Media. They explored the significant role of authentic marketing in community financial institutions. Williamson shared her passion for building genuine connections and the importance of integrating community values int…
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This episode of the Banking on Change series explores the concept of courage and the importance of mindset in facing exponential change. Drawing from personal experiences and historical examples, James Robert Lay discusses the challenges of adapting to rapid transformation, especially in the context of emerging technologies like AI. The need for in…
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The rapid advancement of AI and digital technologies has ushered in significant changes, challenging individuals and organizations to adapt swiftly. Because of this, many people find themselves trapped in the Cave of Complacency, resisting the change necessary to keep pace with technological advancements. In this inaugural episode of the Banking on…
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Despite recognizing the importance of communication, there's a growing disconnect between the traditional role of the CMO and the demands of the modern marketing landscape. Many marketing teams are losing sight of the deeper rationale driving their actions. While communication remains central to marketing, there's a danger of overlooking the underl…
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In the present day where rapid evolution is the norm, individuals seek guidance and inspiration to fuel their growth, especially in financial brand leadership. The importance of tapping into the wisdom of remarkable individuals to enhance personal and professional growth journeys is now more significant than ever before. Guy Kawasaki, chief evangel…
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In a thought-provoking episode of the Digital Banking Podcast, host Josh DeTar welcomed Stephen Baker, CEO at Kinective, for an in-depth conversation on the evolution of digital and physical banking. DeTar and Baker explored the significant impact community financial institutions (FIs) have on their localities and the fear that these critical entit…
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What are you paying attention to? And are you aware of its subconscious influence in shaping your experiences, decisions, and overall quality of life? In this continuation of the Digital Leadership series around TEAM (Time, Energy, Attention, Money) James Robert Lay and Audrey Cannata share practical strategies for individuals and teams to become m…
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Drawing parallels between personal and professional metamorphosis and an iOS software upgrade, James Robert Lay and Audrey Cannata discuss the significant energy investment required for change, whether on a biological or cognitive level. Their attention shifts to the recognition of routine energy drains and the necessity of pinpointing their origin…
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This episode of the Practical Perspectives series introduces a transformative strategic thinking framework called "TEAM," which stands for Time, Energy, Attention, and Money. This framework aims to help financial brand leaders optimize their resources and set healthy boundaries to achieve exponential growth personally and professionally. By address…
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In today's fast-paced and digitally-driven world, financial brand teams are finding it increasingly difficult to navigate exponential change without experiencing mental exhaustion and burnout. The constant demand to be plugged in 24/7 has created a culture where deep, meaningful work and personal well-being are often sacrificed for the sake of perp…
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In this enlightening episode of the Digital Banking Podcast, Josh DeTar welcomed Monique Little of First Tech Federal Credit Union and Nate LaMora of Ground Up Coffee Shop. The trio discussed the innovative collaboration between a credit union and a local coffee shop designed to empower students and support community financial institutions. Through…
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The marketing landscape is continuously evolving, creating uncertainty about the role and perception of marketing professionals. Recent discussions, particularly on platforms like LinkedIn, highlight the shifting sands of the marketing landscape, which has led to a declining interest in marketing majors or courses across university campuses. On thi…
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When it comes to secret shopping your financial brand's website, uncertainty exists regarding the ideal number of users needed for testing and whether more users lead to proportionally greater insights. On this episode of the Practical Perspective series, we will share expert data about the relationship between the number of users tested and the in…
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85% of Americans feel anxiety and overwhelming emotions when thinking about their finances, a feeling that affects not only account holders but also those working within financial brands, possibly including the reader or listener themselves. This stress impacts personal health, relationships, and overall well-being, making it a significant issue th…
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This episode of the Practical Perspectives series uncovers the critical concept of customer lifetime value (CLV) and how not knowing this key metric can significantly affect a financial brand's success. Discover the intricate relationship between CLV and how understanding this figure can align marketing strategies for an optimized digital experienc…
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In this episode of the Digital Banking Podcast, host Josh DeTar welcomed Brian Kaas, Managing Director at TruStage Ventures, for an insightful discussion on the intersection of fintech investments and community financial partnerships. Drawing from his rich background, Kaas shared his experiences and the significant role that venture capital plays i…
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Navigating change and transformation in the financial industry presents a complex challenge. Leaders and organizations often struggle to adapt, especially with the rapid advancements in AI and technology, risking stagnation and loss of competitive edge. Without effective leadership and a commitment to personal and organizational growth, the gap bet…
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Financial brands often face challenges in digital growth due to a lack of awareness about the problems within their websites. Many don't realize they have issues that hinder their digital performance, while others acknowledge these problems but do not feel the urgency to address them. Additionally, some brands feel stuck and unable to make progress…
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Many financial brands are navigating the digital landscape with blind spots, as our research indicates that a staggering 85-90% of financial brands have never conducted a website secret shopping study, leaving them in the dark about user experience. Imagine spending countless resources on designing and maintaining a digital platform, only to find o…
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The financial landscape is increasingly being influenced by factors such as technology and global economic shifts. Leaders must adapt to these changes to avoid falling behind, especially as traditional models of operation are disrupted. Dan Sullivan, founder of Strategic Coach, joins the show to introduce a framework for understanding these challen…
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