Digital Audio Advertising відкриті
[search 0]
більше
Download the App!
show episodes
 
Loading …
show series
 
2020 Podcast Predictions. And...What does it mean to have a hit movie...on Netflix? Plus, rants and raves on Guy Kawasaki, Sam Harris, Julia Roberts, and more! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://blog.pacific-content.com/20-podcast-predictions-for-2020-from-top-in…
  continue reading
 
Is Apple TV+ in trouble already? And...Franchises falling - Terminator and The Shining. Plus, rants and raves! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.thewrap.com/why-apple-tv-cant-compete-against-netflix-and-disney-without-a-friends-or-seinfeld/ https://www.forbe…
  continue reading
 
Your favorite brands have lost their luster. And...Goodbye streaming video, hello TV! Plus rants and raves about the homemade University of Tennessee t-shirt that became a phenomenon and the ice cream truck "anti-influencer" that makes Instagram "stars" pay double. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really…
  continue reading
 
Nielsen says Radio listenership remains strong. Bueller? Bueller?. And...Are real fake influencers more influential than fake real influencers? Plus rants and raves about the "Poop Museum," why some critics think "The Lion King" movie shouldn't exist, the endless stream of "Halloween" movies, and how easy it is to create an "iHeartRadio-type multim…
  continue reading
 
Podcasting is NOT the new blogging. And...Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. And more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www…
  continue reading
 
Disney and the future of TV. And...Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin's decision to banish "Donuts" from its name and the phenomenon of "niche-ification." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://stratechery.com/2019/disney-and…
  continue reading
 
Prediction: Big media will have its hands full with Netflix. And Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's…
  continue reading
 
2019's media predictions. And...Amazon's new ad strategy: Free samples! Plus, rants and raves on a platform for foodies that allows you to interact with and buy from your favorite chefs and the frightening declines in traditional radio listening. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media…
  continue reading
 
Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.cnn.com/2018…
  continue reading
 
Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.barrons.com/articles/video-comes-fu…
  continue reading
 
Buzzworthy TV gets small: How choice, tech, and attention are reshaping what we watch. And... Is Netflix GOOD for movie theaters? Plus, rants and raves on Nabisco's questionable response to PETA, The Nike/Colin Kaepernick controversy, "Offline," the online magazine that must be read offline, and the ever-popular news from Wax Museums! Brand Authori…
  continue reading
 
How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ram…
  continue reading
 
Disney's mistakes are costing Star Wars. And...Get off your IHOB high horse! Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://redef.com/ori…
  continue reading
 
Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-ama…
  continue reading
 
Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go in…
  continue reading
 
The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Source…
  continue reading
 
The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: …
  continue reading
 
Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark …
  continue reading
 
Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. Brand Authority Tom Asacker and Media Strategist Mark Ramsey …
  continue reading
 
Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. So…
  continue reading
 
The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about wh…
  continue reading
 
What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Sili…
  continue reading
 
How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum selfies that have outraged the world. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what…
  continue reading
 
Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sou…
  continue reading
 
Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child's "Anne Frank" Hallowee…
  continue reading
 
Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new podcast about the people and the making of the movie The Exorcist. Brand Authority Tom Asacker and Media Stra…
  continue reading
 
Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's rea…
  continue reading
 
Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: http://…
  continue reading
 
6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go insid…
  continue reading
 
The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ra…
  continue reading
 
Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: http://www.barrons.com/articles/pan…
  continue reading
 
Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and the latest amazing news from the world of wax museums. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside wha…
  continue reading
 
Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming market for YouTube influencer ghostwriters, and what happens when Hollywood blames movie critics for the poor performa…
  continue reading
 
What upfronts reveal about the TV business. And...Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.This epi…
  continue reading
 
Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.This episode is brought to…
  continue reading
 
Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategis…
  continue reading
 
Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.This episode is brough…
  continue reading
 
10 Media Trends You Need to Know. And...Niche - It’s the New Mainstream. Plus, rants and raves about lying with podcast statistics and Ramsey's new podcast Inside Psycho. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources:https://www.themediabriefing.com/article/10-media-trends-for-2017-a…
  continue reading
 
Here's what YouTube TV REALLY means. And...Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in the SEAT business, and the limits of asking your friends to try a podcast. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.…
  continue reading
 
Apple says fake news is "killing people's minds" - really? And, publishing platform Medium crashes - and idealism burns. Plus, Oscar-nominated screenwriters share some hilarious studio notes, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.…
  continue reading
 
How to win the war for attention. And...I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.…
  continue reading
 
Apple is the new Hollywood! And...You can't fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items too complicated, advice on writing stronger that should be more strongly written, Tom's great new book, "I Am Keats," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really h…
  continue reading
 
Will ad-blocking save the ad industry? And...The best marketer of the year? Your fans! Plus, rants and raves about the app that fixes your complexion so you don't have to, the history of the Christmas tree, and how one business guru needs a dose of his own medicine. On this final podcast for 2016, Brand Authority Tom Asacker and Media Strategist Ma…
  continue reading
 
Deflating fake news hysteria on Facebook...And...Who needs facts when you have belief? A shockingly thoughtful conversation about the role of facts in marketing - and in Presidential elections. Plus, rants and raves about the voter who was determined not to know who the election winner was, the vast time wasted by people looking for something to wa…
  continue reading
 
AT&T and Time Warner: The end of the world as we know it? And...Should Coke nix content marketing? Plus, rants and raves about the spoon that makes every food taste good and Pringles' desperate attempt to produce a viral ad by encouraging consumers to play with their food. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what'…
  continue reading
 
Starbucks' media empire strikes back! And...Brands beware: McDonald's YouTube fail. Plus, rants and raves about the bot that argues with Internet trolls so you don't have to, new research revealing that many of us lie about what we watch on TV, and a great Airbnb promotion where the grand prize is a night in Dracula's castle - in a coffin. Brand au…
  continue reading
 
Dear advertisers: Our audience numbers are garbage! And...The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in m…
  continue reading
 
Millennials say "out with blogs, in with podcasts!" And...Is TV doomed - thanks to ad blockers? Plus, rants and raves about "lit-bait," the 4-year-old with the most-viewed YouTube channel in the world, and the final word on whether or not removing naked ladies was a smart move for Playboy magazine. Brand authority Tom Asacker and Media Strategist M…
  continue reading
 
Here comes the digital media shakeout! And...A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.…
  continue reading
 
Tweet this: Quality news is dying. And...Twitter growth screeches to a halt - at 52 million! Plus, rants and raves about the "connected lawn" and proof that Donald Trump's hands are not as HUUGE as he says they are. Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.…
  continue reading
 
Loading …

Короткий довідник