Кращі подкасти про Crossmedia (2024)

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Content marketing strategy: creation, publishing, distribution and promotion 2:01

4+ y ago2:01

2:01

Recap of Digital Marketing Plan applied to the Workbook task. Digital Marketing table explained. Intro to content creation, publishing, distribtion and promotion by looking at the table.

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Digital Marketing at Odisee: Digital Marketing Plan 4:28

4+ y ago4:28

4:28

How to go from Digital Marketing Strategy to Digital Marketing Channels and Tactics in order to creat your Digital Marketing Plan

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Digital Marketing at Odisee: State of Digital 3:12

4+ y ago3:12

3:12

In this episode Katarina, Max, Amirah, Stella and Raiane summarize what they’ve learnt about mobile first, the most popular websites, and Dark Social.

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Digital Marketing at Odisee: definitions 2:31

4+ y ago2:31

2:31

In this episode, Boz, Anna, Sam and Daniyar summarize what they’ve learnt about the essentials of digital marketing.

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Masterclass Digital Culture les 2/6 7:23

5y ago7:23

7:23

Platformstrategieen, de geschiedenis van het internet, cyberspace als “third place” en het marketinggenie Steve Jobs

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Masterclass Digital Culture les 1/6 6:22

5y ago6:22

6:22

Over de impact van Ada Lovelace, Alan Turing en Isaac Asimov op de manier waarop we nu omgaan met digitale technologie.

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Session 15: Internet Hell 2:43

5+ y ago2:43

2:43

About the dark side of being online: trolls, fake news, spam, the dark web, and deepfakes.

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Session 14: Customer Loyalty and Advocacy 3:50

5+ y ago3:50

3:50

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Session 13: Product and Service Innovation (Clo) 5:55

5+ y ago5:55

5:55

Product/Service innovation: USP, Outcome-Driven Innovation, Lean Product Development (Clo)Handbook:Chapter 1.4.1. Customer Problem Definition and Product Innovation

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Session 10: Measuring Success (Clo) 3:35

5+ y ago3:35

3:35

Web and campaign analytics, business metrics, marketing KPIs, SMART objectives, reporting and dashboards

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Session 8: Content marketing strategy (Clo) 9:57

5+ y ago9:57

9:57

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Session 9: Red dot, war for attention, Russia, Memes (Philip Weiss) 4:46

5+ y ago4:46

4:46

red dot and the war for attention, information is power, 4Chan and memes, the IRA (Internet Research Agency - Russian agency that hacked the US election), Anti Vaxx + case studies #EUinfluencer + Juncker + #DiscoverEU.

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Session 7: Brand You, Thought Leadership, and Reputation Management (Phil) 1:42

5+ y ago1:42

1:42

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Session 6: Brand awareness vs the attention economy - the red dot (Phil) 5:35

5+ y ago5:35

5:35

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Session 5: Introduction to Digital Marketing Strategic Plan (Clo) 4:40

5+ y ago4:40

4:40

Buyer Personas, the Customer Journey, Customer Experience Mapping, Digital Touch Points

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Session 1: introduction of the course topics (Clo Willaerts) 4:09

5+ y ago4:09

4:09

Session 1 Tue 12.02.2019 14:00:00 16:00:00 6102 Introduction of the course topics and practical stuff (materials, deliverables) Ranking exercise: digital maturity (Clo, Jesus, Phil)Handbook: Introduction: Prepare, Run, Optimize!Chapter 1.1.1. Understanding digital maturityWorkbook: Prepare, Run, Optimize table…

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Session 3: the Hyperthinking Mindset (Philip Weiss) 6:11

5+ y ago6:11

6:11

Hand book: Hyperthinking

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Session 4: How the Web Was Won (Jesus Azogue) 4:49

5+ y ago4:49

4:49

What are the basics of the internet? How did it start? What was the role of Tim Berners Lee? And what are the most important protocols of the web?

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Session 2: What is (good) marketing? (Clo Willaerts) 2:28

5+ y ago2:28

2:28

Philip Kotler, the godfather of marketing, talks about the history of selling and advertising and his 4P model. Definition of good and bad marketing. Difference between online and digital. Case: Binge drinking VR campaign bingedrinkingvr.com

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Подкасти на тему Crossmedia

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1
Crossmedia Management at Karel de Grote College

Clo

1
Content marketing strategy: creation, publishing, distribution and promotion 2:01

1
Digital Marketing at Odisee: Digital Marketing Plan 4:28

1
Digital Marketing at Odisee: State of Digital 3:12

1
Digital Marketing at Odisee: definitions 2:31

1
Masterclass Digital Culture les 2/6 7:23

1
Masterclass Digital Culture les 1/6 6:22

1
Session 15: Internet Hell 2:43

1
Session 14: Customer Loyalty and Advocacy 3:50

1
Session 13: Product and Service Innovation (Clo) 5:55

1
Session 10: Measuring Success (Clo) 3:35

1
Session 8: Content marketing strategy (Clo) 9:57

1
Session 9: Red dot, war for attention, Russia, Memes (Philip Weiss) 4:46

1
Session 7: Brand You, Thought Leadership, and Reputation Management (Phil) 1:42

1
Session 6: Brand awareness vs the attention economy - the red dot (Phil) 5:35

1
Session 5: Introduction to Digital Marketing Strategic Plan (Clo) 4:40

1
Session 1: introduction of the course topics (Clo Willaerts) 4:09

1
Session 3: the Hyperthinking Mindset (Philip Weiss) 6:11

1
Session 4: How the Web Was Won (Jesus Azogue) 4:49

1
Session 2: What is (good) marketing? (Clo Willaerts) 2:28

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