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Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

Further Together: Fundraising Strategies for Nonprofit Organizations

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Welcome to Small Nonprofit, the podcast designed for leaders, fundraisers, and advocates in the nonprofit sector who want to create real change. We provide small nonprofit organizations with strategies to enhance their fundraising campaigns, improve nonprofit governance, and implement ethical fundraising practices that resonate with today’s values-driven donors. Hosted by an experienced nonprofit consultant, Maria Rio, this show delves into the unique challenges of nonprofit fundraising and ...
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Send us a text Storytelling is the heartbeat of nonprofit fundraising - and now, AI is giving organizations new ways to capture and share those stories while still keeping a human touch at the center. In this episode of The Small Nonprofit Podcast, Maria Rio sits down with Gustavo Zylberberg, Co-founder and CEO of Vitalcy, an AI-powered alumni enga…
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Send us a text Your top donors don’t just write big cheques; they could be folding newsletters in your conference room every Tuesday or serving on your board for the third consecutive year. In this episode of The Small Nonprofit Podcast, we're exploring on what it means to steward supporters through a Community-Centric Fundraising lens. We're shari…
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Send us a text Is your nonprofit struggling to turn DEI intentions into meaningful action? Fear, burnout, and performative allyship often hold us back from creating truly equitable organizations. But what if we could move beyond discomfort into sustainable change? In this episode, Maria sits down with Jonathan Meagher-Zayas, an equity educator and …
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Send us a text Social enterprises aren't only about earning or diversifying revenue; they’re key to finding creative, sustainable ways to advance your mission while serving your community with dignity. In this episode of The Small Nonprofit Podcast, host Maria Rio chats with Tom Armitage, who has been leading The SEED, a project of the Guelph Commu…
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Send us a text Relying on a fundraiser’s personal network isn’t a fundraising strategy; it’s a shortcut that can cost your nonprofit big in the long run. In this episode, Maria Rio and Caitlin McBride unpack why this common hiring question is a major red flag, what it reveals about an organization’s approach to fundraising, and how small nonprofits…
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Send us a text The nonprofit world is changing FAST - and the way we fundraise, build teams, and connect with communities is being rewritten in real time. If you’ve been feeling the tension between keeping your nonprofit afloat today and preparing for tomorrow, this episode is a must-listen. In this solo episode, Maria Rio dives into five powerful …
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Send us a text About The Episode AI is here to stay, and many nonprofits are already embracing it. In this episode, we break down how you can set up your own custom GPT to save time, boost donor engagement, and make your team’s life a whole lot easier. Whether you're writing thank-you emails, managing volunteers, or brainstorming fundraising ideas,…
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Send us a text Ever tried to juggle visionary ideas, tight budgets, and a team that spans every learning style under the sun? In this episode of The Small Nonprofit, Maria sits down with management coach and EDI powerhouse Marisa Tran (they/them) to unpack what “people-first, consent-based leadership” really looks like when you’re running a small s…
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Send us a text Good Works estimates that a staggering $280 billion in estate wealth is expected to flow into Canadian charities. That’s not a number small nonprofits can afford to overlook. Planned giving doesn’t have to be exclusive, intimidating, or tax-code-heavy. In this episode, we dive into how small nonprofits can approach planned giving in …
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Send us a text Too many small nonprofits build their budgets on optimism alone, dreaming big without the strategy or infrastructure to back it up. This episode is all about why that’s a problem, and how to stop the cycle of setting fundraising goals that hurt more than they help. In this episode of The Small Nonprofit, Maria Rio and co-host Caitlin…
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Send us a text Street fundraising teaches you more than grit, it teaches you the psychology of yes. Maria shares how to use these powers for good. In this episode of The Small Nonprofit Podcast, Maria shares real-world insights from her time as a face-to-face fundraiser, where she learned the science and subtlety behind why people say yes. It’s abo…
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Send us a text Marketing doesn’t have to mean manipulation. But for many small nonprofits, common practices like donor recognition, emotional appeals, and urgency-driven fundraising can unintentionally cause harm. In this episode, Maria and anti-oppressive marketer Natalia Sanyal unpack how to shift your messaging and methods without compromising y…
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Send us a text Running a small nonprofit often means juggling strategy, people, programs, and inbox chaos, all while making what feels like a million decisions a day. If you’ve ever felt stuck between leading and just trying to keep up, this episode is for you. In this candid and insightful conversation, Maria chats with returning guest Veronica La…
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Send us a text Subscribe on Apple Podcasts or Spotify. Building a Fundraising Board Fundraising isn’t about money; it’s about PEOPLE. And some of your most powerful people? Your board. In this episode, we dive into the challenges small nonprofits face when trying to activate their boards around fundraising. From fear of asking to a total misunderst…
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Send us a text Subscribe on Apple Podcasts or Spotify. If you want to learn how my company helps nonprofits create a fundraising plan, this link will explain: https://www.gofurthertogether.ca/discoverycall How to create a GREAT fundraising strategy for your small nonprofit Every thriving nonprofit starts with a plan, not a guess. In this episode of…
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Send us a text Wondering how to make millions for your nonprofit? Join us for an inspiring conversation with Quilen Blackwell, co-founder of Chicago Eco House and Southside Blooms, as he shares how sustainability and social enterprise can transform communities. Quilen discusses his journey from starting with zero funds to running a $2 million nonpr…
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Send us a text Does making your nonprofit feel inclusive seem impossible? Today, we're getting real about diversity, equity, and inclusion in our sector. Join host Maria Rio and Michelle Okere, an expert in nonprofit equity, diversity, and inclusion, as they discuss how communication and belonging play a crucial role in nonprofit success. Michelle …
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Send us a text How about turning your LinkedIn profile into a powerful fundraising tool? Join Maria Rio and LinkedIn expert, Michelle Benson, as they share actionable strategies for nonprofits to build their digital presence and attract funders via LinkedIn. In this episode, Michelle discusses how to create content that actually enagges donors and …
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Send us a text Liked this episode? Have an idea? Send us a text HERE :) Subscribe for more episodes on Apple Podcasts or Spotify. Mandatory office returns are back but are they actually helping us work better? In today's episode, we get real about task masking, quiet quitting, and the push-pull tension around remote work that every fundraiser and n…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria sits down with major gifts expert, Emma Lewzey, to bust myths, shift mindsets, and bring some much-needed clarity (and courage!) to one of fundraising’s most misunderstood areas. Whether you’re in a small shop or a national organization, this episode will remind you: you don’t nee…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria unpacks the nonprofit power dynamic we don’t talk about enough: what to do when you need to move things forward, but your Executive Director or board just… won’t. Whether you're tired of chasing down information, being given confusing direction, or trying to navigate an ineffectiv…
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Send us a text Despite being a sector dominated by women, nonprofit leadership remains disproportionately male. In this episode of The Small Nonprofit Podcast, Maria Rio sits down with Caitlin McBride to unpack the gender gap at the top. They dig into everything from the “motherhood penalty” vs. the “fatherhood bonus,” to sneaky internalized biases…
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Send us a text Fundraising isn’t just about securing donations—it’s about embedding justice, equity, diversity, inclusion, and reconciliation into every aspect of the process. In this episode of The Small Nonprofit Podcast, Maria sits down with Huda Al-Saedy, Director of Philanthropy at Ecojustice, to explore how nonprofits can align their fundrais…
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Send us a text Nonprofit fundraising is more than just making the ask. It’s about providing value, building relationships, and using data to drive smart decisions. In this episode of The Small Nonprofit Podcast, Maria shares the top lessons she’s learned as a consultant that every nonprofit fundraiser can apply. Whether you’re managing a small shop…
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Send us a text Hiring in the nonprofit sector is harder than ever in 2025. With stagnant salaries, limited remote work options, and increased competition for talent, many organizations are struggling to fill positions and retain staff. In this episode of The Small Nonprofit Podcast, Maria and Caitlin explore the key challenges nonprofits are facing…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria and Caitlin explore the key differences between being a boss versus being a leader and why leadership gaps are causing burnout and turnover in the nonprofit sector. They share insights into how nonprofit leaders can foster trust, create a supportive work environment, and empower t…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn sha…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria and Caitlin dive into why fundraising should never be a solo effort and how nonprofit professionals can engage their teams, board members, and leadership in fundraising efforts. They share personal experiences, actionable strategies, and tips to create a culture where fundraising …
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Send us a text In this episode of The Small Nonprofit Podcast, Maria breaks down the nine biggest red flags to watch for during your nonprofit job search. While the sector is full of impactful orgs, not all are well-managed or even stable. Maria shares tips on spotting warning signs—like financial instability, poor leadership, and lack of work-life…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria chats with Sheela Mahajan, founder of the Nonprofit Science Institute and host of the Nonprofit Science Podcast. Sheela shares how nonprofits can move beyond reactive decision-making and start thinking more strategically. They discuss the challenges of shifting organizational mind…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria and Caitlin dive into the biggest fundraising trends shaping the nonprofit sector this year. From the rise of Community-Centric Fundraising and AI-driven tools to the ongoing burnout crisis, they break down what’s ahead and how nonprofits can prepare. They explore how ethical stor…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria is joined by Caitlin McBride to discuss how nonprofit fundraisers can transition smoothly into the new year after the year-end fundraising rush. They share strategies for celebrating success, reflecting on what worked, and setting yourself up for long-term sustainability—without b…
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Send us a text In this episode of The Small Nonprofit Podcast, host Maria Rio dives into the Five Pillars of Great Fundraising, a powerful framework to help nonprofits assess and optimize their fundraising strategies. Maria explains how nonprofit leaders can evaluate their efforts, identify gaps, and implement changes that lead to sustainable growt…
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Send us a text In this episode of The Small Nonprofit Podcast, Maria sits down with Caitlin McBride, an experienced fundraiser and consultant, to discuss the unique challenges and opportunities of being a one-person fundraising department. Caitlin shares her journey from working in large fundraising teams to becoming the sole fundraiser at small no…
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Send us a text Is your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" frame…
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Send us a text Can nonprofits truly live their values? Learn how to align organizational values with action from the experienced leadership of Hoang Murphy, CEO of People Serving People. In this episode, we discuss building workplace cultures of transparency, centering lived experiences in decision-making, and embedding nonprofit values into budget…
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Send us a text Is the nonprofit-industrial complex STUCK? Discover the journey of implementing Community-Centric Fundraising (CCF) principles with your host Maria Rio and Marie-France, Director of Community Engagement and Major Gifts at TNG Community Services. In this episode, they discuss the complexities and rewards of aligning fundraising strate…
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Send us a text Are you slipping into slip into siloed efforts in the nonprofit sector? Join Lanrick Bennett, Executive Director of Charlie's FreeWheels, as he discusses building a culture of collaboration in nonprofits. Lanrick shares his journey from a career in government and advocacy to leading a youth-centered cycling nonprofit, weaving themes …
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Send us a text Is your nonprofit aligned with your values or is it perpetuating harm? In this thought-provoking episode of The Small Nonprofit, Maria Rio sits down with Sheetal Puri, digital fundraising leader at Wikimedia Foundation, to discuss the critical issues of value misalignment, nonprofit burnout, and workplace culture in the nonprofit sec…
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Send us a text Ready to rank higher on Google and have donors find YOU? Join digital marketing expert Matt Diamante as he shares how Nonprofit SEO and digital funnels can revolutionize nonprofit fundraising. Learn actionable fundraising tips to optimize your website, attract donors, rank higher on Google, and build lasting relationships. From creat…
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Send us a text Sick and tired of constantly feeling stressed, overwhelmed, and burned out? Join Maria and Kimberley McKenzie in this insightful episode on nonprofit burnout prevention. Kimberley shares her transformative 4C framework—Culture, Confidence, Collaboration, and Coaching—to help organizations reduce staff burnout, enhance team resilience…
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Send us a text Dealing with rising disconnection, financial stress, and generational shifts in the nonprofit landscape? Building community connections during these challenging times might be the answer. But How? In this episode, Maria sits down with Nicole from Canada Helps and Sam from Apathy Is Boring to explore the power of nonprofit community b…
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Send us a text How much time are you spending on tasks that could be automated? Are you a small nonprofit looking to save time, retain donors, and streamline operations? Join Maria as she sits down with Rachel Bearbower, founder of Small Shop Strategies and The Nonprofit Automation Agency. Rachel shares expert tips on leveraging automation tools li…
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Send us a text Is your nonprofit to be "corporate-ready"? Unlock the potential of corporate partnerships for your nonprofit with insights from Heather Nelson, founder of BridgeRaise. With over 15 years of experience in corporate fundraising, Heather shares actionable tips on how small nonprofits can create meaningful corporate relationships. From o…
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Send us a text Wondering how to secure more major gifts for your nonprofit? Join us as we dive into the art of major gift fundraising with Rhea Wong, former Executive Director and current fundraising expert. In this episode, Rhea shares practical tips for identifying major donors, building lasting relationships, and transforming your fundraising st…
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Send us a text Are you inspiring or traumatizing donors and supporters? Storytelling is a powerful tool for nonprofits, but how can it be done ethically and with care? In this episode, Maria Bryan, a trauma-informed storytelling expert, shares actionable strategies for gathering, crafting, and distributing stories in ways that promote safety, resis…
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Send us a text Are you ready for Muslim Philantropy? Join Maria and Sarah Ali as they discuss the dynamic world of digital-first fundraising, the power of Muslim giving, and how nonprofits can embrace cultural competency to diversify their donor bases. Sarah shares insights from her journey as a digital-first fundraiser, her work with the Muslim Ph…
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Send us a text Wanna know what the future holds? Welcome to another inspiring episode of Small Nonprofit. This week, Maria sits down with Kamilah Martin, founder and CEO of Katalyst, to discuss how the nonprofit sector is evolving and why consulting might be the future of work for nonprofit leaders. Kamilah shares her journey from being a VP at an …
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Send us a text Heard of fractional fundraising but not quite sure if it's a good idea? Fractional fundraising is transforming how small nonprofits tackle resource challenges and in this episode of Small Nonprofit, Maria chats with Nina Horvath, Executive Director of the Coastal Jazz and Blues Society, about how her organization leveraged this innov…
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