Guest: Mark Kilens, CMO at Airmeet (at the time of the recording) In this episode, Mark shares: What the term “event-led” really means The many forms events can take: user groups, webinars, etc. Why events are one of the most impactful methods of marketing Some examples of organizations driven by event-led growth (like…The Grateful Dead(!)) How str…

Guest: Ashley Dodge, VP of Community at Copado In this episode, Ashley discusses: How she came to lead Community for such a technical company without a technical background Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic How her team created programming to build relationships and e…

Guest: Tali Leibowitz, Head of Community at Agave Health In this episode, Tali talks about: Determining where to hire and what to hire for (spoiler alert: soft skills!) Hiring and managing from non-traditional Community Management backgrounds Unbiased hiring methods Balancing personality types in the team’s makeup Taking a listening-first approach …

Guest: Evan Hamilton, Director of Community at HubSpot In this episode, Evan chats about: Assessing career opportunities for Community professionals growing in seniority Determining whether a Community role’s compensation range and package are fair The SPACES model for measuring program impact and the parts he finds most compelling The value of tra…

Guest: Emily Lonetto, Director of Community at Webflow In this episode, Emily opens up about: Why Webflow set aside $10 Million for their Community Grants Program How they track value in a way that promotes ongoing investment in grants and some of their biggest wins How the Webflow community experiments with personas, segmentation, and triaging pro…

Guest: Justin Levy, Director of Social & Influencer Marketing at Demandbase (at the time of this recording) In this episode, Justin covers: The unique setup of Revenue Circle as a thought leadership community, distinct from Demandbase’s customer or marketing goals How and why his team maintains the community’s separation from brand and sales What l…

Guest: Katie Ray, Head of Community at Metadata In this episode, Katie shares: The red lights and green lights she watched for when considering joining Metadata What it was like starting with the Metadata team, their process for growing the community with a member-led approach How the team’s very small, dedicated rollout of DEMAND led to huge engag…

Guest: Danny Pancratz, Director of Community at Unqork In this episode, Danny discusses: Managing communities where the Community is the product The career-building value niche communities offer their members Applying product management frameworks to community building Why community managers should be unafraid to tackle learning technical skills Me…

Guest: Camille Trent, Director of Content & Community at PeerSignal In this episode, Camille covers: Her career expansion from content to community Building her role with intent by looking for a company that focused on quality, meaningful content, investment in community Her work turning PeerSignal’s audience into a true community Creating a “growt…

Guest: Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper In this episode, Arthur divulges: How Chili Piper company decided to approach a community strategy by sponsoring ones Embracing a “Seek to understand before being understood” philosophy Creating integrated marketing campaigns within sponsored communities Listening on third-part…

Guest: Laura Roth, Community & Marketing Consultant (at the time of the recording) In this episode, Laura shares insights about: Connecting the dots between community and leadership priorities Infusing community mindsets or moments into other business programming Working cross-functionally, particularly as remote work gains traction Building trust …

Guest: Christina Le, Social Media & Community Manager at OpenPhone In this episode, Christina digs into: Her expansion from social media into a Community Management role What it’s like to create brand-focused content and then switch into a community mindset to build engagement Recognizing and overcoming imposter syndrome Using empathy and goodwill …

Guest: Jeph Abu, Product Community Manager at AhoyConnect (at the time of the recording) In this episode, Jeph shares: His perspective on incorporating the full spectrum of diversity in community building His challenges in breaking into the Community Management space Tactical ways to improve community inclusivity The benefits to companies of truly …

Guest: Jocelyn Hsu, Director of Creator Community at Picsart (at the time of the recording) In this episode, Jocelyn shares: How she turned a recognition program into a thriving community How she finds and nurtures top creators The need to provide value and make content creation easy Reasons for maintaining an exclusive community How her team sets …

Guest: Tara Pawlak, Head of Marketing at GetAccept (at the time of the recording) In this episode, Tara talks about: What a decentralized community looks like The value of inviting all employees to engage in community efforts Supporting employees’ personal goals as a business strategy Establishing clear goals based on high-level strategies and iter…

Guest: Vera DeVera, Head of Community at Vareto (at the time of the recording) In this episode, Vera walks us through: What it means to optimize for trust and create a space where members feel seen and heard Her process for interviewing potential community members to learn what they need Connecting experienced professionals with rising stars Benefi…

Guest: Seth Wylie, Director of Customer Success Ops & Admin Community at Gainsight (at the time of the recording) In this episode, Seth explores: Transitioning from a subject matter expert role to managing a community for that role Value of Human-First community leadership Community members’ hunger for connection beyond resources Prioritizing progr…

Guest: Corrina Owens, Sr. Manager, Enterprise ABM at Gong (at the time of the recording) In this episode, Corrina opens up about: The meaning and purpose of Account-Based Marketing (ABM) Marketing to champions while also multithreading within accounts How Gong’s community supports ABM through peer-matching and building soft-touch marketing relation…

Guest: Leslie Greenwood, Founder & CEO at Chief Evangelist Consulting In this episode, Leslie covers: Evangelists as advocates who tout value of their own volition Evangelism vs Community Finding evangelists through community engagement, product usage, NPS, & referral programs Nurturing evangelists through white glove experiences Best practices for…

Guest: Tessa Kriesel, Head of Developer Relations at Snap In the episode, Tessa discusses: Developer Relations (DevRel) role across developers’ journey from acquisition to adoption Strategy for connecting with developers, building goodwill, delivering support Similarities between developer experience and member experience “Measuring what matters” i…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Nisha Baxi, Head of Community at Gong. Nisha opens the episode by sharing a bit about her background before diving into all things community at Gong. When building their community, she went through the process of selecting important member engagement activities and t…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Molly Kipnis, Community Manager at Gong. Molly kicks off the episode by sharing a bit about her background and role at Gong. From her experience in social and community, she shared traits that she believes make a good community professional. Digging into her response…

Nick Mehta opens up the episode by sharing a bit about himself and Gainsight. Diving into the conversation, he explains why Gainsight leaned into community as a lever for growth from the very beginning to help expand and grow their Total Addressable Market (TAM). Community at Gainsight has grown geographically and both by the ones owned by Gainsigh…

Sam Richard begins the episode by sharing a bit about her background. In her role on the Growth Team at OpenView, she’s hearing more of their portfolio companies - Product-Led Growth (PLG) and Sales-Led - begin to focus on developing community strategy for their organization. For companies that are Sales-Led and building a community, they’re lookin…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Caroline Salis, Community Manager at ZoomInfo. Caroline Salis begins the episode by sharing a bit about her background and what ZoomInfo does. To dive into the conversation around community at ZoomInfo, she shares the behind-the-scenes knowledge of what started the c…

Alex Su opens the episode by sharing more about his background and why he got recruited to join the Ironclad team. He shares why he started becoming more active across social media platforms and learning more about social selling. He shared his expectations for his content at the beginning and how they’ve evolved over time, as he’s built a thriving…

Nigeria Talley begins the show by sharing her background. At Carta, community is all about creating true partnerships and being helpful to those in their target audience however and wherever they can be. Carta’s community efforts currently are de-centralized, spanning different platforms and channels, yet focus on showing up authentically and focus…

Sandy Mangat opens the episode by sharing a bit about herself, including the main pillars of her role today. To set the stage for the conversation, she discusses why they launched the Product-Led Sales (PLS) Community and their goals for it. Next, she shares how the PLS Community supports people and companies building their Product-Led Sales motion…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews James Kaikis, Co-Founder at PreSales Collective. James begins the episode by sharing a bit about his background and how he and his co-founder got the idea to build PreSales Collective. Next, he shares how they’ve grown PreSales Collective to over 18,500 members globa…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Aaron Leeder, VP of Partnerships & Alliances at Pavilion. ‍Aaron begins the episode by sharing a brief introduction about himself. Getting into the meat of the conversation, he shares how he’s built the partnerships strategy at Pavilion. In order to support the strat…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Erin O’Neill, Head of Community at RevOps Co-op powered by Funnel IQ. Erin O’Neill opened the episode with a brief background on herself. We dove into the background on why Funnel IQ launched a community, RevOps Co-op, as part of their Community-Led Growth Go-To-Mark…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Will Machin, Team Lead, Community Management at Alteryx. Will shares a bit about his background - personal and professional. Alteryx’s community of 300,000 members is supported by the community team, comprised of 18 employees. The four functional areas of the team ar…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Max Rothery, VP of Community at Finimize. Max opens the episode by sharing a bit about his role at Finimize, engaging their members and sharing those insights across the business. In 5 years, the Finimize community grew to over 1 million members, so he explains that …

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Allison Able, Senior Manager, Community at Sisense. Allison’s non-traditional background took her on a unique path, ultimately joining Higher Logic’s community team. As a result of Allison’s success, Higher Logic hired additional team members from the education secto…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Joe Huber, Customer Community Strategist at Sprout Social. Joe opens the episode by sharing more about his background - professional and personal. At Sprout Social, community is all about connecting social media professionals together and adding value to their member…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Remco de Vries, VP of Marketing at inSided; now a part of Gainsight. Remco shares a bit about his background, including that he originally wanted to be a pastry chef. He explains why community is a “must-have” for a company to have a “true” Product-Led Growth (PLG) m…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Zoë Hartsfield, Community Manager at Spekit. Zoë kicked off the episode by sharing a bit about her background, actually starting her career in tech as a salesperson. Next, we dive into her current role at Spekit and what community means there. She’s building communit…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Jacob Gross, Community Marketing Manager at Slack. Jacob shares a brief background on his career before we dive into community at Slack. Community at Slack means that there is a space for you no matter where you are in your Slack journey, even if you’re Slack-curious…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Anna Venketaraman, Head of Customer Advocacy & Community at Freshworks. Anna leads the team responsible for building out the global community at Freshworks, a Nasdaq-listed company as of September 2021. The conversation began with learning how Freshworks developed th…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Scott Britton, Co-Founder at Troops.ai. Scott is a Co-Founder at Troops that leads their growth organization. He defines what community means at Troops and is hyper-focused on ensuring that Troops can add value to the conversation. For Troops, they’ve tried various w…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Will Hirsch, Business Intelligence Analyst at Memorial Sloan Kettering Cancer Center (MSK) and Master's candidate in Human Capital Analytics & Technology at NYU. Will Hirsch begins the episode by sharing the overall value of People Analytics to companies, organizatio…

#The Community-Led Growth Show - Episode 10 w/ Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot. Christina Garnett shares her non-traditional background, leading her to community marketing. She shares why she wanted to be a community builder at a company she loves, HubSpot. HubFans, their newly launched community…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Lloyed Lobo, Co-Founder & President at Boast.AI and Co-Founder and Co-Chair at TractionConf.io. Lloyed kicks off the show by sharing the strategic value to companies that have a Community-Led Growth Go-To-Market (GTM) motion, through his previous experiences in start…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Grace Cheung, Social Media & Community Manager at Lattice. Grace Cheung has been a community professional for about 8 years, the last 2 of which have been at Lattice. Resources for Humans (RfH) is Lattice's global HR community serving all professionals within the HR …

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Pierce John Ramirez, Community at ProductLed.com. Pierce begins the episode by sharing what characteristics he feels makes him and others a strong community manager. He shares some examples of how he and the ProductLed team are “keeping it human” within the community…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Scott Barker, Director of Strategic Engagement at Outreach, Venture Partner at GTMfund. Scott began the conversation by sharing learnings from growing the community at Sales Hacker, and now as a part of Outreach, and it has since evolved more during it's acquisition …

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Vasil Azarov, Founder at Growth Blazers. Vasil Azarov has always been passionate about bringing people together via events. From his experiences, he shares some traits and characteristics that he believes make someone an exceptional community builder, including being…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Sharath Kuruganty, Community Programs Manager at Product Hunt at Co-founder at Shout Out. Sharath speaks about the value of community that he's experienced as a builder/founder, and why he strongly believes it's a must-have for anyone building anything from today for…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Evan Patterson, Head of Content & Community at trender.ai Evan fell in love with community through his time watching YouTube shows in high school and noticed that the best influencer campaigns were with brands that the person actually liked and/or used. Once people g…

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Nisha Baxi, Head of Community @ Gong. Over the last 8 months, Nisha has built a community from scratch and is now scaling up the community team. This seasoned community builder has led developer community initiatives at companies like Facebook, Microsoft, and Salesfo…