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Coaching Culture

Coaching Culture Podcast

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A podcast for leaders and coaches sharing practical strategies and tools to build your team's culture and help you grow as a leader. Co-hosted by J.P. Nerbun and Nate Sanderson of TOC Culture Consulting, and Betsy Butterick. Get the podcast notes and learn more about us at tocculture.com
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Welcome to Coach2Scale - How Modern Leaders Build Coaching Cultures Join Host Matt Benelli for conversations with management professionals in B2B companies who share the belief that effective coaching improves the performance of every team member. Our mission is to help leaders become better coaches. Coach to Scale is sponsored by CoachEm, the world's first AI coaching execution platform that leverages evidence-based coaching to increase quota attainment.
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The Transformative Leader Podcast: Culture Transformation | Corporate Coaching

Amir Ghannad: Author, Speaker, Leadership Coach, Culture Transformation Consultant

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The Transformative Leader Podcast is intended to equip you with the right mindset with which to recognize your innate leadership abilities as well as the hidden factors preventing you from fully expressing these abilities in practice. Join Amir Ghannad as he explains what it takes to be and show up as a Transformative Leader, regardless of where you currently find yourself in your leadership journey. Through adopting the highly effective, time-tested leadership approaches discussed, you will ...
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Today’s guest is a longtime sales leader who actually began his career journey as a teacher. Bill Ripol is the President and GM of TriMech. Bill joins Host Matt Benelli to dive into the right numbers to think about day-to-day, how to hire resilient sales reps, and why leading by example remains crucial to building successful teams. Takeaways: True …
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J.R. and Lucas Flatter talk about strategies for building a successful business while avoiding burnout from heroic effort. They draw upon J.R.'s 22 years of entrepreneurial experience to provide practical advice on topics like working smarter instead of harder, managing energy and focus, collaborating with others, avoiding perfectionism and analysi…
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In this episode of the Coaching Culture Podcast, Nate Sanderson and Betsy Butterick sit down with Holly Turbill, assistant field hockey coach at the University of Massachusetts. Holly shares her extensive coaching journey and insights on effective coaching strategies, particularly focusing on the importance of communication within teams. TOC Coachi…
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Today’s guest is a serially successful human being who has founded multiple successful organizations. Dan Walsh is a Partner at Oakwolf Group and a Co-Founder of Team IMPACT. Dan joins Host Matt Benelli to discuss the importance of using rubrics and frameworks, recruiting and selecting the right people for the right role, why sales leaders should a…
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How can you foster a coaching culture in your organization to develop your team members and contribute to the broader community? Today's episode, J.R. and Lucas Flatter discuss the intersection of willingness and ability when it comes to leadership, and how that leads to an obligation to develop others and contribute to society. They delve into the…
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Finding a balance between confidence and humility is essential for coaches to effectively navigate challenges. In this episode, JP, Nate & Betsy discuss the importance of integrating both confidence and humility in coaching, highlighting how these qualities, though seemingly contradictory, are vital for a coach's success. Get the Podcast Notes and …
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Today’s guest is a marketing leader and podcaster with a long history of delivering results for B2B tech companies. Casey Cheshire is the Founder of Ringmaster Conversational Marketing, Host of The Hard Corps Marketing Show and Creating The Greatest Show, and Author of Marketing Automation Unleashed. Casey joins Host Matt Benelli to help sales and …
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Do you need a noun descriptor like "leadership coach" or "executive coach" to stand out in the crowded coaching market? In today's episode, J.R. Flatter and Lucas Flatter have an in-depth conversation exploring the pros and cons of using a noun descriptor versus taking a more general approach to coaching. They discuss how a noun descriptor can be h…
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Discover what it truly means to embody high performance in sports culture and leadership on this episode. Explore the habits and mindset of high-performance athletes and how they go above and beyond to excel. Learn how dedication, discipline, and a focus on continuous improvement are key factors in achieving peak performance. Whether you're a coach…
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This special episode is a compilation of what we’ve learned over the first twelve episodes in Q1 of 2024. You'll hear from each of the guests who were featured on the show this past quarter, and in their own words, we'll summarize and highlight the tips and insights they shared about leading an effective sales team and building a coaching culture. …
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Are you a coach looking to take your skills to the next level and overcome common obstacles that can hinder successful coaching outcomes? In this episode, they discuss potential obstacles to coaching success from the perspectives of the coach, the client being coached, and any sponsoring organization involved. J.R. draws from his extensive experien…
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Leadership Coach Brian Levenson joins us for this episode to discuss the importance of coaching in improving team culture and personal growth. He emphasizes the value of coaching based on personal experience. Levenson's expertise in executive coaching and mental performance has positively impacted CEOs, professional athletes, and teams in the NBA a…
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In this episode, hosts J.R. and Lucas Flatter dive into the complexities of coaching in a corporate environment, addressing the challenges and benefits, and sharing valuable insights from their own experiences. From breaking through to corporate decision-makers to building relationships and finding your niche, they tackle the intricacies of coachin…
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Today’s guest is a visionary leader, a sales maverick, and has an accomplished career in executive roles. Mike D'Aloia is the Executive Vice President and Head of Sales at Quid. Mike joins Host Matt Benelli to discuss adaptive sales strategies, the evolution of sales technology, and the significance of personalized selling. He also shares invaluabl…
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Have you ever wished you had known 5 years ago what you know now about building coaching skills, emotional intelligence, adopting a growth mindset, and creating an attractive organizational culture? In today's episode, J.R. and Lucas Flatter reflect on the lessons they've learned over the past five years in the coaching profession. With insightful …
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Discover how focusing on controlling the controllables can transform your coaching approach in this episode. We talk about the experiences of getting caught up in uncontrollable factors like referee calls, player decisions, and program limitations. By emphasizing the importance of managing what is within your power, listeners gain valuable insights…
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Today’s guest is a father of three wonderful children, a volunteer youth athletics coach, and has an accomplished career in sales leadership roles. Kevin Martin is the VP, Parchment Growth at Instructure. Kevin joins Host Matt Benelli to discuss the importance of being disciplined as a leader, trusting your team, and the power of reflection. Kevin …
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In this episode, veteran NCAA Division I assistant coach Bob Starkey shares valuable insights on evolving and adapting as a coach in today's sports landscape. He emphasizes the importance of attitude over complaining, highlighting the need for continuous learning, growth, and self-improvement. Bob's practical advice covers topics such as player bra…
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Today’s guest is very intentional about designing and building winning teams. She spent the better part of almost 20 years building phenomenal sales teams at Salesforce. Christina Smears is the Vice President, Global Sales Development & Inside Sales at MongoDB. Christina joins Host Matt Benelli to share why leaders shouldn’t try to build a team of …
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Ready to elevate your coaching skills and become part of a global coaching community? In this episode, hosts J.R. and Lucas Flatter provide an inside look at the intricacies of organizing and facilitating their global coaching boot camps. From navigating different time zones to customizing content for diverse cultural audiences, the hosts delve int…
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We are joined by Bob Starkey, a highly experienced assistant coach with a career spanning 45 years. Bob's journey includes significant growth and evolution, leading to his recent success at LSU culminating in a national championship. With over 790 collegiate victories and numerous NCAA tournament appearances, Bob's emphasis on continuous learning s…
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Today’s guest had devoted his career to mastering the craft of sales development. Justin Otley is the VP of Global Sales Development at Talkdesk. Justin joins Host Matt Benelli to discuss why sales leaders should be focused on their team’s fundamentals rather than their tech stack, how to use an Issue Diagnosis Framework when coaching sellers, and …
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Are you an entrepreneur trying to build a coaching business or company culture? In this episode, hosts J.R. and Lucas Flatter draw from their extensive experience coaching entrepreneurs and leaders to have frank discussions about cultivating coaching environments. They offer insights on topics like dealing with resistant or "voluntold" employees, d…
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In his episode JP, Nate and Betsy delve into real-life examples of teammates supporting and challenging each other to uphold team standards. From intervening before a big game to addressing blame after a loss, the importance of holding each other accountable is emphasized. Join the discussion on the challenges and benefits of player accountability …
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Today’s guest is a go-to-market leader, advisor, coach, and dad. He’s been in the arena leading sales teams at major companies such as CA, BMC, and Micro Focus. Jon Hunter is the Founder of HunterX. Jon joins host Matt Benelli to dive into the value of instilling a long-term mentality in leaders, the role of empathy and resilience in building succe…
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Do you struggle with critics and skeptics who doubt your ideas and abilities? Having detractors can be frustrating, but with the right approach, you can actually turn them into your biggest supporters. In this episode, J.R. and Lucas Flatter dive into the mindset shifts and communication tactics that enable you to coach the skeptics in your life in…
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JP and Betsy, delve into the topic of mindfulness and somatic intelligence with guest, Dr. Amanda Blake. They discuss the benefits of incorporating mindfulness into everyday activities and stressful situations, particularly in leadership roles. Amanda shares valuable insights on how to bring embodied mindfulness to daily experiences and teams to he…
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Today’s guest has extensive experience developing and growing international teams, and implementing processes & systems across global technology companies. He has helped both start-up and mature organizations to scale. Channing Ferrer is the Chief Sales Officer at Semrush and a Limited Partner at Stage2 Capital. Channing joins Host Matt Benelli to …
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In today's episode, our podcast hosts J.R. and Lucas Flatter dive into the art of asking powerful questions. They discuss critical guidelines for formulating open-ended, non-judgmental questions that empower the leader, including starting with a "blank slate," avoiding "why" questions, asking just one question at a time, and letting silence do some…
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In this episode of the Coaching Culture Podcast, we are joined by Dr. Amanda Blake, the author of the impactful book "Your Body is Your Brain." Dr. Blake teaches about somatic intelligence and the art of embodiment. In part one of the conversation, we explore what somatic intelligence is and how it can benefit us. Stay tuned for part two, where we …
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Today’s amazing guest is a top outside sales voice and brings insights from her 20+ years of building, leading, and transforming inside sales organizations. Lori Harmon is the Vice President & Global Head of Business Development at Cloudflare, the leading connectivity cloud company. She is also the author of 42 Rules for Building a High-Velocity In…
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How will you incorporate active listening and establishing clear goals/objectives into your next coaching session? In this podcast episode, host J.R. and Lucas provides an in-depth look at the eight core coaching competencies according to the International Coaching Federation (ICF). He analyzes each competency and how they fit into the overall arc …
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In this episode of the Coaching Culture Podcast, we dive into the topic of managing emotions in athletes. We discuss the responsibility of coaches in helping athletes navigate their emotions and provide practical strategies for supporting athletes in constructing more helpful emotions. From understanding triggers to practicing emotional regulation,…
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Today’s guest is an influential thought leader, researcher, author, and advisor. Brent Adamson is the Co-Author of the best-selling book, The Challenger Sale along with The Challenger Customer. Brent and Host Matt Benelli discuss how to commit to coaching by making the time, what coaching really means, and why being supplier-agnostic is more import…
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What are your core principles and values? Have you written them down or created a personal mission statement? If not, this could be a good introspective exercise. In today's episode, our hosts J.R. and Lucas Flatter explore the concept of referent power, emphasizing the role it plays in effective leadership. They discuss the "house of leadership" f…
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In this episode, JP and Nate continue their conversation with Brad Stulberg, author of best seller "The Master of Change." They explore the importance of developing a fluid sense of self and challenge the traditional notions of personality and style in leadership. We share our perspectives on how this discussion has shifted their own views and invi…
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The Sports Parent Solution Audiobook is now available on Audible! This bonus episode is the forward of the book, written and read by Nate Sanderson and the Introduction (JP Nerbun) Building partnerships with sports parents not only significantly reduces parent-related problems but also brings several other benefits. When we partner with parents: Mo…
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Today’s guest has over 15 years of experience in strategic sales and leading sales teams focused on customer-first, long-term relationships. He has a passion for value-driven conversations and engagements, and a proven track record of driving SaaS growth and customer satisfaction. He brings s a global perspective from working and living in differen…
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In this 100th episode of the Building a Coaching Culture podcast, hosts J.R. and Lucas Flatter discuss the fundamentals of ethics and core values in coaching. They provide an in-depth look at the International Coaching Federation's code of ethics and core values that guide the coaching profession. Key topics covered include: Definitions of key coac…
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Bestselling author Brad Stulberg joins us to discuss the importance of core values in navigating change. Brad shares insights on how leaders can stay true to themselves while adapting to the inevitable changes in today's sporting environment. With his expertise in excellence, resilience, and performance, Brad offers valuable advice on maintaining a…
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How can you demonstrate emotional intelligence alongside technical skills to stand out in today's evolving job market? In this episode, hosts J.R. Flatter and Lucas Flatter have a thoughtful discussion on coaching fundamentals. They explore the importance of mindfulness, resilience and emotional intelligence in leadership. The hosts provide insight…
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Today’s guest is a longtime sales leader who has led teams at companies like Yext, Fuze, and InsideSales.com. Steve Goldberg is the CRO of Salesloft and a Limited Partner at Stage 2 Capital. Steve joins Host Matt Benelli to discuss why having a growth mindset matters, the importance of getting bad news early, and the difference between “listening f…
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In this episode, we explore the importance of authenticity in leadership. Drawing from a talk by Brad Stevens, former basketball coach turned general manager, we learn that being true to yourself is crucial for success. Stevens emphasizes the need to embrace who you are as a leader and not try to be someone else. He shares a valuable piece of advic…
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Today’s guest is a renowned sales thought leader, author, and professor. Dr. Howard Dover is the Founder of the Institute for Sales Knowledge and Innovation and Director of the Center for Professional Sales and Sales Coach at The University of Texas, Dallas. Dr. Dover is also the Clinical Professor of Marketing at The University of Texas, Dallas, a…
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In this episode, hosts J.R. and Lucas Flatter engage in a multifaceted discussion about the evolving nature of skills in the 21st century workplace. From the importance of emotional intelligence and its impact on leadership to the challenges of translating it into technical aspects such as resumes, they cover it all. Join us as we explore the inter…
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We continue our conversation with Margueritte Aozasa and discuss how she responded to her team's upset in the NCAA tournament and how she supports her players emotionally. Marguerite also shares her perspective on effective coaching and addresses misperceptions around coaching. Tune in to gain insights into leadership, team culture, and personal gr…
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Today’s guest is a visionary leader who knows how to focus and reinforce the right behaviors without looking at the scoreboard all the time. He’s spent 25-plus years leading and inspiring sales teams at industry titans like Oracle, SAP, and Ceridian. Mark Aboud is the Chief Experience Officer of the Middlefield Group. Mark joined Host Matt Benelli …
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In this episode, hosts J.R. and Lucas Flatter discuss the importance of leadership and coaching in the 21st century, particularly within the Department of Defense (DoD). They delve into the Credentialing Opportunities Online program, emphasizing the significance of coaching accreditations and their impact on leadership development. They break down …
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Marguerite made history by becoming the first rookie head coach and first woman of color to win the NCAA Division I Women's Soccer National Championship. Marguerite shares her insights on building a strong team culture, embracing joy and silliness, holding players accountable without yelling or screaming, and managing playing time. She provides val…
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This special episode is a compilation of what we’ve learned over the first 20 episodes in 2023. You'll hear from each of the guests who were featured on the show last year, and in their own words, we'll summarize and highlight the tips and insights they shared about leading an effective sales team and building a coaching culture. Episodes Mentioned…
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