A holistic guide for professional music makers. Hosted by Aamir Yaqub, Ben Hennessy-Garside and Chris O'Gorman.
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We've reached the final Charting Tracks episode of Season 1! In this episode we round off our conversation about how to make a living from music. We explore the ever changing ways that artists are expanding into new revenue streams. We look at how music and brands can connect in an authentic way, the value of music and art and the tricky relationsh…
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In this episode of Charting Tracks, the penultimate episode in Season 1, we cover the all important topic of how to make a living in music. We explore the different revenue streams from the perspective or an artist, producer and songwriter including royalties, merchandise, live shows and brand endorsements. We also explore the various other discipl…
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In this episode of Charting Tracks we continue our conversation on 'Building A Fanbase'. In part 1 we looked at how to identify your potential fans and how to construct a fan profile. In part 2 we look at how to find your potential fans, the differing behaviours of each core fan segment and how to adapt your marekting efforts to reach them. Quotes …
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In this episode of Charting Tracks we're looking into how an artist goes about building a fanbase. From identifying who your core audience is likely to be, breaking down the broader makeup of the music consuming public and the difference between the "Fanatic", "Enthusiast", "Casual" and "Indifferent" music audience segments. We also talk through ex…
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In this episode of Charting Tracks, we continue our discussion of performance and delve into the psychology of performing. We also take a deeper look at the art of stagecraft, visual presentation, branding and the evolving world of digital performance spaces. Quotes from this episode: “Make it easy for people to find you. ” - C. O’Gorman “Something…
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In this episode of Charting Tracks we continue our discussion on the art of performance. We explore the subtle (and not so subtle) differences between studio and stage performing, the nuances of audio and visual performing and what make up the key components of a performance. We also discuss the importance of practice and rehearsal as well as techn…
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In this episode of Charting Tracks we delve into the world of performance! We cover what makes a performance, what are the core elements that go into performing, rehearsal and how to refine a performance. We also explore adapting recorded music to a live setting, the specific of different venues and settings and how these can effect your performanc…
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Charting Tracks: Episode 9: The Art of Recording (Part 2)
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In this episode of Charting Tracks we continue our discussion on the art of recording and delve into the differing expectations on engineers and producers and how engineers, producers and studios have their own sound/aesthetic. We also look in more detail at recording techniques, underpinning messages, stylistic impact, and how this all connects to…
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Charting Tracks: Episode 8 - Recording (Part 1)
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In this Charting Tracks episode we discuss: 00:00 - 03:00: Intro, Disclaimer and Outline. 03:01 - 31:00: Roles in making a recording. 31:01 - 46:37: The studio “vibe”. 46:38 - 01:02:06: Getting a set-up for yourself and preparing before a recording. 01:02:07 - End: Reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D] and ending. Quotes from …
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In this Charting Tracks episode, we continue our discussion on music creation and delve deeper into the creative process and explore concepts such as “TAMTIFTL” (Timing, hArmony, Melody, Tonality, Instrumentation / Timbre, Form / Structure, Texture, Lyric). We also discuss the elements that go into music creation both emotional and phycological and…
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Charting Tracks: Episode 6 - Music Creation (Part 1)
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1:09:01
In this Charting Tracks episode we discuss: 00:00 - 04:08: Intro, Disclaimer and Outline. 04:09 - 11:41: Democratisation, access to music creation tools and what to do about it. 13:04 - 25:00: Collaboration, creative boundaries, creating and editing. 25:01 - 28:53: Gold Digging, letting yourself off the hook and stretching yourself. 28:54 - 47:52: …
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Charting Tracks: Episode 5: Know Thyself
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1:12:31
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In this Charting Tracks Episode we discuss: 00:00 - 02:29: Intro, Disclaimer and Outline. 02:31 - 07:14: Do true selves exist? 06:43 - 30:42: Artistic Persona’s 30:43 - 44:18: Archetypes 44:19 - 46:55: Examples of Brand Archetypes 46:56 - 51:27: Examples of Artistic Archetypes 49:15 - 1:00:51: Defining an Artistic Persona 1:00:52 - 1:08:39: The Art…
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In this Charting Tracks Episode we discuss: 00:00 - 01:20: Disclaimer and Introduction’s. 01:20 - 32:29: Navigating blocks to growth and creativity. 32:30 - 41:00: Music industry judgment, failure, blame, success, “making it” and “managing decline”. 41:01 - 49:42: Get the goal right. 49:43 - End: Ending and REMINDER TO LIKE, TICK, SUBSCRIBE, COMMEN…
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In this Charting Tracks episode we discuss: 00:00 - 01:30 Intro’s and Disclaimers. 01:31 - 08:01: What We Do Now and What We’ve Done 08:02 - 10:46: What We’re Discussing and Why We’re Discussing It 10:47 - 14:29: Plan, Do, Review 14:30 – 51:59: PDR Deeper Dive - Tools, Methods, Mindsets 52:00 - Intrinsic and Extrinsic Motivation Quotes from this Ch…
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Charting Tracks: Episode 2 - Development (Part 1)
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In this Charting Tracks episode we discuss: 00:00 - 01:30 Intro’s and Disclaimers. 01:31 - 08:01: What We Do Now and What We’ve Done 08:02 - 10:46: What We’re Discussing and Why We’re Discussing It 10:47 - 14:29: Plan, Do, Review 14:30 – 51:59: PDR Deeper Dive - Tools, Methods, Mindsets 52:00 - Intrinsic and Extrinsic Motivation Quotes from this Ch…
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Charting Tracks: Episode 1: Music?
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In this Charting Tracks episode we discuss: 00:00 - 02:05: Intro’s and Disclaimers. 02:06 - 09:37: What is Charting Tracks? 09:38 - 19:30: What Is Music and Why Do We Love It? 19:31 - 33:18: Why Do We Make Music? 33:19 - 01:17:00: Why Do We Listen to Music? 01:17:01 - Ending. Quotes from this Charting Tracks episode: “No one is just an artist anymo…
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