30 years of insight in less than 30 minutes. Your weekly dose of Sales, Marketing, and questionable life decisions.
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Hosted by Jaryd Krause who went from plumber to creating an online business empire through buying websites for passive income. This podcast will unfold his secrets as you explore the highs, lows and light bulb moments of his personal journey in each episode. He will show you that no matter where you are in life an alternate lifestyle is more than possible. You will gain the knowledge you need to start buying online businesses yourself and live a fulfilling lifestyle.
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The Business Buying Strategies Podcast comes from The Dealmaker's Academy, the world's leading training on buying and selling businesses - without risking your own money! Each week we talk to leading experts, discuss business buying strategies, offer hints and tips and cover the essential skills you will need to buy and sell businesses effectively.
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Peter Murphy and Chase Clark bring you The Buying Tampa Bay Podcast. Our aim is to equip you with the information you need to generate REAL wealth in Tampa Bay Real Estate. We bring real estate investing to life!
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Hi! I’m Sal, I am 22 and own 2 homes and a 5-figure stock portfolio🙂 Instagram is where I’m most active: @thebuyinking
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Didier Malagies is a leader in the Tampa Bay Mortgage industry, serving Pinellas, Pasco, Hillsborough counties, and beyond with his sights set on educating residential and commercial buyers regarding Florida purchases. With over 20 years of expertise, Didier has built relationships with realtors, bankers, and clients based on integrity and his drive to provide the best customer experience in the state by being there from beginning to end of every purchase. Whether you're looking to move, inv ...
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Acquisitions Anonymous - #1 for business buying, selling and operating
Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley
Jump into the world of business acquisitions with hosts Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley. We review real businesses for sale in each episode, providing expert insights, strategies, and tips to make savvy business moves like the pros. Perfect for entrepreneurs, investors, and anyone interested in buying and selling businesses.
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We live in an ever changing world of real estate. It is frustrating for you trying to navigate how to buy, sell or invest. Debbie Jagel has your answers, helpful tips, real life stories, hard earned truths and invaluable insights that will forever change your approach to real estate. 42 years strong, Debbie has a provocative, transparent human approach to the industry unlike you’ve ever experienced.
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Buying A Home? Don't Panic! Let me help you set realistic expectations with your home buying process. Welcome to my podcast, My name is John Laforme I am a CREIA certified home inspector and the owner of Home Inspection Authority LLC. I am an active home inspector from Los Angeles. My podcast allows me to share my day to day home inspection experience's and knowledge to help home buyers, home owners, realtors and other home inspectors set realistic expectations with each other during the hom ...
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Talking all about real estate things that you need to know
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Home Buying Steps to Building Wealth through Homeownership Cover art photo provided by Luke van Zyl on Unsplash: https://unsplash.com/@lukevz
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Buying in the hood Cover art photo provided by Daniel Olah on Unsplash: https://unsplash.com/@danesduet
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The reality of Buying a home in today's market.
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Going over everything around buying businesses. Bringing on industry experts and real practitioners to talk about the tricks of the trade around buying online businesses.
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Jim Sells The Suncoast: Buying and Selling Real Estate in Sarasota, Manatee County, Tampa, Port Charlotte, and Beyond
Jim Ahearn
If you are seeking sunshine and ready to buy or sell real estate on the stunning Suncoast of Florida, this podcast is for you! Join your host, Jim Ahearn, a realtor who has called the Suncoast home for decades and has a proven track record of success with his clients, as he breaks down fact from fiction and gives you the simple hard truths about buying and selling in Sarasota, Bradenton, Siesta Key, Lido Key, Venice, Port Charlotte, Tampa, and beyond. This podcast will help both first time h ...
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Are you looking at buying a business but are aggravated with the endless string of bureaucratic BS? We are too. Join Deb Curtis and Richard Parker for an exhilarating livestream journey into the world of business acquisitions! Our dynamic new show is designed to empower you and cut to the chase of the business buying experience. Welcome to Business Buying Banter! Learn More Here: YouTube: https://www.youtube.com/@BusinessBuyingBanter Deb's Website: https://www.debcurtis.com/ Richard's Websit ...
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Learn The Step By Step Home Buying Process From Licensed Real Estate Agent, Jamere Walton. This Podcast Also Features Interviews With All Types Of Real Estate Professionals From Attorneys, Inspectors, Lenders, etc.... Website: https://www.premiermidwestrealty.com/jamere-walton
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We talk about the science of happiness and why buying things is a temporary fix Cover art photo provided by Jeremy Galliani on Unsplash: https://unsplash.com/@jeremyforlife
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Understanding how to buy Texas land & converting it into wildlife use
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Learn about the home buying process in 9 easy to understand episodes. To further assist your home buying experience, we created a free workbook to go along with this podcast to help you prepare and track important details. When you're ready to buy your home, schedule a FREE Home Buying Consultation with our team and you'll earn $1,000 towards your home purchase! Access our free service, the workbook, and this podcast at HomeBuyingPodcast.com
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I have described in detail about bone conduction headphones and if you want to know more then must visit https://www.boneheadphones.com
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Two of the UK's less infamous inhabitants share interesting and thought provoking topics while doing a better job of staying in touch. Often setting the world to rights and revealing all sorts of unusual trivia and opinions unearthed from the internet and beyond, at least you will find more here to entertain than if you were out there, buying carrots. At least, that's the plan...
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The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers on platforms like Google Ads, Microsoft Advertising, Meta Ads (formerly Facebook Ads), TikTok Ads, LinkedIn Ads, Programmatic Display, Native Advertising. New episodes posted weekly.
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You're Buying A Home With Silas Lindenstein is a podcast dedicated to helping people buy a home by educating them on the home buying process. Each episode focuses on one aspect of the home buying process or tells a story that will help home buyers make more informed decisions. Hosted by Silas Lindenstein, real estate agent for Boutique Brokerage in the Seattle, WA area.
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We train and discuss current trends in buying and selling distressed bank note assets as well as the exit of creative real estate deals through bank notes.
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We keep you updated on what’s happening in the Los Angeles Real estate market!
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Buying Tech is a show dedicated to technology and procurement professionals. Each episode will delve into the workings of different types of technology in plain English, then discuss the various benefits and pitfalls, and how small, medium and enterprise businesses or Governments can procure them to maximise value and reduce risk. Click above to Subscribe in iTunes/your Podcast app, or follow us on Twitter, Facebook or Instagram to be notified when episodes are released.
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Discover the how to secrets of buying a car with our insider podcast describing the tips and tricks of the trade directly from the largest dealer in the West Texas Panhandle.
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Rhodium Podcast | Online Business | Entrepreneurs | Marketing | Buying and Selling Websites
Chris Yates
Welcome to the Rhodium Podcast where we uncover what it really takes to buy or build and own online businesses.
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Wine Educate: WSET Award in Wines, Education Resources and Certifications. Study tips and practical advice for wine Enthusiasts and Professionals. Wine Tasting Techniques, Food Pairing Tips, Wine Education ...
Joanne Close
Welcome to the Wine Educate Podcast, your ultimate guide to mastering wine through the lens of WSET wine courses and certifications. Whether you’re a beginner exploring WSET Level 1 or preparing for the rigorous WSET Level 3 exam, this podcast is packed with insights tailored for every stage of your wine education journey. Learn wine tasting techniques using the Systematic Approach to Tasting (SAT), discover expert strategies for excelling in WSET essay practice, and dive into topics like fo ...
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Welcome to the ITechnology Australia podcast, where we make complex tech stuff super easy to understand. Today, we are diving into the world of iPhone repair. So, whether you’re a newbie or a seasoned pro, stay tuned for some awesome tips and tricks. Alright, let’s kick things off. What exactly is the iPhone repairing? Well, it’s like giving your trusty iPhone a doctor’s visit when it’s not feeling its best. From cracked screens to battery issues, we’ll do the perfect Iphone repair Hobart. W ...
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Produced by PickConsulting.com, Media Buy Times covers the hottest topics in media buying. Media Buying podcast for Media Buyers by Media Buyers. Find more at MediaBuyTimes.com and PickConsulting.com.
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If you have an interest in residential real estate than this pod cast channel is for you. Learn the ins and outs of selling and purchasing a house from the day you list or start your search to closing and many subtopics and guest speakers along the way. By Mark Schreier Realtor (Licensed Sales Associate) with Century 21 American Homes Real Estate Making Dreams Come True One Home At A Time.
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Tune in with Chris Martinez as he educates you on how to be well prepared when buying a new car. Chris will talk about financing, gap insurance, and much more with some of the most knowledgeable Sales Representatives at Charles Maund Toyota, and provide you with real life experiences. Stay tuned, you don't want to miss it!
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Welcome to the Tip For Homebuyers: Don't Open Credit Cards When You Are Buying A House podcast, where amazing things happen. Cover art photo provided by rawpixel on Unsplash: https://unsplash.com/@rawpixel
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This the brief details if you want to know which things are most important when you trying to buying the best tv for apple 4k tv to know more about visit https://www.bestpicktv.com/best-tv-for-apple-tv-4k/
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This Podcast will inform you about the Best Deals while buying Antique Furniture, and the pros and cons that your decisions can make.How To Get The Best Deals While Buying Antique Furniture. Buy the best second-hand furniture in Adelaide from Cavalier Antiques & Restorations. From rare and treasure worthy Victorian era furniture to the more recent ones, we have an envious collection waiting for you. Come to our store and get spellbound.
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Join Carbeeza as we guide you through the process of buying a vehicle! Learn the pros and cons of new and used vehicles and how to choose which is best for you. Discover the secrets behind financing a vehicle and how to get the best deal possible all while staying informed. Carbeeza is Your Car Buying Companion!
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Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses
Permanent Equity
Small businesses don't stay small on purpose. And the marketplace for small to midsize businesses is messy. Listen in on conversations happening around the Permanent Equity house about private equity, investing, buying, selling, managing, & operating small businesses, and more. The first 40 episodes are the Messy Marketplace audiobook. Having peeked behind the curtain at over 10,000 companies, this expanded audiobook-podcast aims to demystify the buyers, the process, and the inevitable emoti ...
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Need timely advice to get ready to sell your house? Need advice on buying a home?You're in the right place! Each podcast addresses issues people who want to sell or to buy a home need to face. Presented by Kelly Vandever, a real estate agent in the Alpharetta, Georgia, area with Keller Williams North Atlanta.
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The 6 Figure Flipper With Matt Aitchison - Learn From World Class Investors on Flipping Houses, Buying Rentals & Wholesaling
Matt Aitchison - Millennial House Flipper, Coach, and 7-Figure Real Estate Investor
The 6 Figure Flipper Podcast with Matt Aitchison brings you insightful interviews from some of the nations top house flippers, wholesalers, cash flow experts and real estate professionals. Whether you're a new investor or a seasoned vet, the 6 Figure Flipper is a proven resource that provides cutting edge tips, tutorials, tools and case studies for aspiring real estate millionaires to succeed and win in any market.
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How to buy land in Bali for a foreigner? This question is asked by everyone who has decided to buy land in Bali or Indonesia. As you know, a foreign citizen or a foreign company cannot buy land in Bali. Or can they? In our podcast we will explore in detail all the nuances of buying and leasing land in Bali. For a more detailed understanding of the steps and options for buying or leasing land in Bali as a foreigner, we recommend visiting the website https://bali-land-sales.com/
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Ecommerce Exits Podcast | Inside look at Building, Buying, Selling and Scaling Ecommerce Businesses
Nate Ginsburg, FBA E-Commerce Expert and Strategist
Join Nate Ginsburg, the 7-figure ecommerce exit strategist, as he talks to industry leaders on how to maximize your business for your dream exit. If you want to get more sales, automate your operations, and improve your cashflow for your ecommerce business, you need to understand what it takes from experts who know how to do it best. Listen to Nate's conversations on the Ecommerce Exits Podcast powered by SellerPlex.
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Closed deals begin with tailoring your content, message, and pitch to attract the right prospect. In this week's episode, Eric and Jake prove why it's essential for sales, marketing, AND CMO’s and CRO’s to collaborate from the VERY beginning when building out and targeting ideal customer profiles. Time travel is discussed.…
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Explore the wild world of crypto as we review a cryptocurrency signal trading platform for sale and the ethics of anonymous trading communities. Business Listing - https://us.businessesforsale.com/us/leading-cryptocurrency-trading-signals-service.aspx This episode is sponsored by: Connor’s Franchise Consulting - Take the first step towards owning a…
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Not all questions are being answered on the condo questionnaire which is creating a major problem
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A condo questionnaire is a critical document that lenders use during the mortgage approval process for condominium purchases. It provides detailed information about the condo complex's financial health, rules, regulations, and overall condition. Problems with the condo questionnaire can create delays or complications during the closing process. Her…
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In this episode of the Business Buying Strategies Podcast, Jonathan welcomes back Peter, who shares his journey of purchasing and integrating four businesses, achieving a combined annual revenue of $6 million over the past three and a half years. Peter discusses the complexities of post-acquisition management, including integrating staff, maintaini…
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The Buying Online Businesses Podcast welcomes Mario Peshev for an insightful discussion on acquisitions, scaling, and exit strategies. Mario is a seasoned entrepreneur with over 14 years of experience in buying and selling businesses. He has successfully bootstrapped multiple startups to seven-figure revenues and serves as the CEO of DevriX, a prom…
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Wine Educate Podcast: Episode 7 - Meet Your WSET Spirits Educator Matt Ray! Welcome back to the Wine Educate Podcast! This week marks an exciting milestone as we host our very first interview. Meet Matt Ray, WSET Spirits Educator and spirits professional, as he shares his unique career journey and passion for spirits education. From his early days …
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Could you handle owning a porta-potty business? We analyze a $250K San Antonio-based deal. Business Listing - https://www.bizbuysell.com/Business-Opportunity/Profitable-and-Established-Porta-Potty-and-Septic-Cleaning-Business/2299096/ 🎙️ Sponsors: Acquisition Lab: Serious about buying a business? Join Acquisition Lab's cohort-based accelerator and …
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Real estate transactions can be a rollercoaster of emotions, especially when you're feeling vulnerable. There's a lots of highs and lows along the journey. In this episode, I share tips about how choosing the right team of real estate professionals is essential for navigating the process and minimizing stress. Email any questions to debbiejagel@gma…
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Send us a text Show Notes In this episode of Jim Sells the Suncoast, Jim speaks with Lauren Hardison from Cardel Homes about their new Longmeadow community in North River Ranch. Lauren shares insights on the neighborhood’s amenities, home features, and what makes building with Cardel a personalized experience. Key Highlights: Longmeadow’s Location:…
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Unlock the potential of your home's value and discover innovative ways to use home equity for real estate investments. On this episode of the Buying Tampa Bay podcast, we're joined by Connor Kincaid to explore the often-overlooked resource of home equity, which has reached a staggering $35 trillion in the U.S. We guarantee you'll gain insights into…
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Looking to buy a Christmas tree lot business? This episode breaks down a deal for a Utah-based seasonal tree venture. Link to business listing: https://www.bizbuysell.com/Business-Opportunity/Seasonal-Christmas-Tree-Business/2232219/ 🎙️ Sponsors: Franchise Guidance by Connor: Learn the ins and outs of owning and choosing the right franchise. Join C…
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In this episode of the Business Buying Strategies podcast, Jonathan introduces Peter, an electrical engineer turned business owner who successfully transitioned from employment to owning four businesses with a combined annual revenue of £6 million. Peter shares his inspirational journey, starting with his first acquisition in partnership with Jonat…
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Closing in December: Tax Deduction for Current Year: If you close in December, you may be able to deduct property taxes and mortgage interest on your current year’s tax return. This can reduce your taxable income and potentially lower your overall tax liability. Pro-rated Taxes: At closing, you’ll typically reimburse the seller for property taxes t…
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What if acquiring the finance to buy an online business was easier than expected? What if it turned out that you didn’t need as much upfront capital as you thought? In this episode, Jaryd Krause explores these questions with Ami Kassar. Ami Kassar is the founder and CEO of MultiFunding, a Philadelphia-based consulting firm specializing in helping b…
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On an extra-medium sized episode of YBT, Eric learns in real time how marketing intelligence can change the game in account planning and execution for sales. James Bond and Indiana Jones also state their case to Freaky Friday you.Eric Shaver & Jake Eisbart
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Show Notes for Episode 6: Top 10 Most Frequently Asked WSET Questions In this episode of the Wine Educate Podcast, we tackle the Top 10 Most Frequently Asked Questions about WSET courses. Whether you're a wine enthusiast or an industry professional, this episode is packed with practical advice and insights to help you navigate your WSET journey wit…
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In this episode, Bill and Heather analyze a high-growth, IP-protected pet product business with $2.9M EBITDA and 54% margins. The discussion explores its sales channels (e-commerce, distributors, and brick-and-mortar), the challenges of IP protection, and untapped e-commerce opportunities. With its potential for private equity interest and strategi…
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Ever felt like vulnerability is your greatest weakness? What if I told you it's actually your hidden superpower? In this episode, I share how being real and raw can lead you to faster decisions, deeper connections, and unprecedented personal growth. Email any questions to debbiejagel@gmail.com This episode was produced by The Podcast Teacher.…
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Send us a text Episode Overview: Jim sits down with Josh Hurdel and Christina Kuban from Bella Lago, a thriving DR Horton community in Parrish, Florida. With nearly 80% of the 1,080 planned homes already completed, Bella Lago offers a unique lifestyle, an array of amenities, and a prime location in Eastern Manatee County. Learn why Josh and Christi…
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In this episode, Michael and Heather analyze a 25-year-old background search provider in California with a $7 million asking price and $1.1 million cash flow. They discuss the business model, the technology and operations behind criminal background checks, and the challenges of evaluating a market-leading "data wholesaler." The team debates its pot…
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Predicting interest rate movements in 2025 depends on various economic factors, including inflation, employment trends, central bank policies, and global financial conditions. Here's a general overview: Key Factors Affecting Interest Rates: Inflation: Central banks like the Federal Reserve adjust interest rates to manage inflation. If inflation sta…
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In this week's episode of the Business Buying Strategies podcast, Jonathan continues his discussion with Dean, one of his remarkable mastermind clients. They look at the details of Dean's business acquisitions to date, exploring the deal structure, negotiation tactics, and the challenges faced post-purchase. Dean shares candid stories about transfo…
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The Worlds #1 Small Business Consultant & What It Takes To Love & Be In Business For Life with Michael E. Gerber
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What does it take to build a business you love—and sustain that love for decades, even into your 80s and 90s? In this episode, Jaryd is thrilled to sit down with Michael E. Gerber, the legendary author of The E-Myth Revisited, a New York Times bestseller. Michael is not only a prolific author of more than 30 books but also recognized by Inc. magazi…
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Jake and Eric solve the riddle as to how marketing and sales can create an upsell/cross sell engine after the deal has been inked. They also posit whether The Joker or Darth Vader would make a better hire.Eric Shaver & Jake Eisbart
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Show Notes for Episode 5: WSET Level 1 Award in Wines – What to Expect and How to Prepare In this episode of the Wine Educate Podcast, we’re diving into everything you need to know about the WSET Level 1 Award in Wines. Whether you’ve already signed up or are just exploring the idea, this episode provides essential tips and insights to help you wal…
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In Episode 352 of Acquisitions Anonymous, the hosts explore an Atlanta-based Selfie Museum, a 5,500 sq. ft. venue with curated rooms designed for Instagram-worthy moments. From analyzing the numbers to questioning the sustainability of this business model, they break down whether this is a smart buy or just a picture-perfect hustle. Link to the lis…
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Have you put your dreams of homeownership on hold because you think now isn’t the right time? Tune in as I break down why every day is a good day to buy, buy, buy, and how to make the real estate market work for you... regardless of all the variables! Email any questions to debbiejagel@gmail.com This episode was produced by The Podcast Teacher.…
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Send us a text Episode Overview: In this episode, Jim sits down with Michaela Stan from Neal Communities to discuss the highly anticipated townhomes at Grand Park in Sarasota. With construction set to begin and homes expected by spring 2025, Michaela shares all the details about this serene and thoughtfully designed community. About Grand Park: Siz…
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Discovering a Niche Porsche Restoration Business | Acquisitions Anonymous Ep. 351 In this episode of Acquisitions Anonymous, we explore a unique e-commerce opportunity: a niche business specializing in manufacturing high-margin Porsche restoration parts. With $600,000 in revenue and $312,000 in free cash flow, this 30-year-old business offers a 3.5…
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We can close your loan in December, we need just a min of 2 weeks and we all work together loan application taken appraisal ordered documents uploaded, title work ordered insurance chosen We can make it happen based on teamwork and working together Our process is stream-line to where we move on all cylinders and concentrate on meeting all closing d…
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In this episode of the Business Buying Strategies podcast, Jonathan interviews Dean, a Mastermind group member who shares his journey of growing his self-storage business through acquisitions. Dean discusses the benefits of buying established businesses, the importance of having a systemised approach, and the challenges he faced, including a failed…
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What can you learn from someone who has acquired 21 businesses? In this special episode of the Buying Online Businesses podcast, Jaryd Krause speaks with Dirk Sahlmer, a former mechanical engineer who has transformed into a serial SaaS acquirer and a prominent figure in the world of mergers and acquisitions. Dirk shares his remarkable journey from …
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Jake and Eric dive headfirst in how to sell and market in years of declining growth while untangling the difference between the Marvel and DC universes.Eric Shaver & Jake Eisbart
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Inside a High-Margin Payment Processing Business | Acquisitions Anonymous Episode 350 This week, Mills and Michael take a deep dive into a payment processing business that’s both wildly profitable and incredibly niche. With $2.1 million in revenue, 81% EBITDA margins, and a foothold in state agency payment systems, this is the kind of deal that gra…
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Navigating the real estate market can be tricky, but keeping a level head might just save your deal. In this episode, I share how the traits of perfection, emotion, and ego can jeopardize your real estate transaction. Peter joins me to share a few stories, and we have some practical tips for you to stay calm and focused! Email any questions to debb…
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What if taking the leap into real estate investment was simpler than you ever imagined? Join us on the Buying Tampa Bay podcast as we unravel the mystery of purchasing your first investment property. Through our personal tales and experiences, you'll learn why starting small and embracing imperfections can be your greatest strategy. We reveal how o…
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Send us a text Jim sits down with Brett Haller, aka “Your Go-To Title Guy,” from Express Title to unpack the vital role title companies play in home buying and selling. With 14 years of experience in real estate, Brett brings a wealth of knowledge from both the buying side and title side of the transaction. What Does a Title Company Do? A title com…
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Episode 4: Wine Scholarships! I have a list for you. Let’s talk about wine education and how to make it more affordable. If you’ve looked into WSET classes, you know they can be pricey. For example, Level 2 in the U.S. averages around $800, Level 3 is about $2,000, and the Diploma is roughly $6,000. And that’s not even including wine samples or tra…
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Exploring the Business of In-Home Senior Care | Acquisitions Anonymous Episode 349 In this episode of Acquisitions Anonymous, we dive into the world of in-home senior care franchises. Our guest, franchise consultant Connor Groce, joins us to dissect a $5M senior care business for sale, analyzing its strengths, risks, and growth potential. 📌 Key Hig…
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When a property appraisal comes in lower than the agreed-upon purchase price, it can complicate financing for the buyer. Here's what typically happens for FHA, Conventional, and VA mortgages: 1. FHA Mortgages Impact of a Low Appraisal: The loan amount is limited to the lower of the purchase price or the appraised value. A low appraisal means the bu…
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In this episode of Business Buying Strategies, Jonathan Jay discusses the importance of proper education and mentorship in business acquisitions. He introduces the Mastermind 2025 program for serious business buyers and highlights upcoming events in Australia and the UK. Jonathan emphasises the value of combining online and face-to-face learning ex…
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Welcome to another exciting episode of the Buying Online Businesses podcast. Today, Jaryd speaks with Neil Twa, a master of 8-figure ecom brand acquisitions who has achieved this scale without using his own money. Neil is the CEO and co-founder of Voltage Holdings, a company that specializes in launching, consulting, selling, and acquiring e-commer…
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In this week’s episode we tackle the lead quality problem and how to start to fix it. Jake channels the Borscht Belt and wins a grammy.Eric Shaver & Jake Eisbart
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Send us a text John Laforme and YC from SoCal Seismic Construction House Bolting discuss foundation issues, emphasizing the commonality of cracks in raised foundations. YC explains that vertical cracks are typically caused by improper drainage and can be repaired with epoxy injection and metal straps. Horizontal cracks, however, indicate foundation…
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In Episode 348 of Acquisitions Anonymous, we dive into a fascinating e-commerce deal: an Amazon FBA health and wellness supplements business. This business generates over $1M in annual EBITDA while operating just 15 hours a week. With its concentrated revenue from three SKUs and heavy reliance on Amazon as a channel, we explore the risks and reward…
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