See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
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EP 162: Coaching is the Cure, Content, and Gym Business with Luka Hocevar
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This episode of the Business of Strength is brought to you by IGNITE Entrepreneurs and Mike Lisi. Mike is the official marketing partner of the Business of Strength. Mike has helped a ton of gym owners market, sell, and automate their client acquisition process with real time data. Secondly our 2nd Annual Business of Strength Retreat in Scottsdale …
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On this episode of the Business of Strength Podcast Dan Goodman breaks down how NCAA25 made an additional $66 million dollars using the value ascension model. Don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th. Two jam-packed days of learning, networking…
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 i…
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EP 159: The Gym Business Evolution of Mark Fisher
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On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader Mark Fisher for the second time. Mark is a former Broadway actor turned gym owner, franchisor and consultant. Mark is the co-owner of Mark Fisher Fitness, The Business for Unicorns, and is an investor/owner in Alloy Fitness Franchises. Topics include: How he …
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 i…
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From Intern to CEO with Mike Necsutu On This episode of the Business of Strength podcast Dan Goodman is joined by The CEO of RAF Strength + Fitness, MIke Necsutu. On the show they discuss: How Mike stepped into an internship at RAF literally by accident. He explains the “intern” to CEO path and how his daily responsibilities and skill sets have evo…
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May 1st 2009 marks 15 years for Dan Goodman at Varsity House Gym. On this episode of the Business of Strength he hosts a solo episode and reviews 15 lessons he’s learned in the last 15 years at the HOUSE! Connect with us HERE: https://businessofstrength.com/upcoming-events/ Instagram: https://www.instagram.com/businessofstrength/ YouTube: https://w…
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On this episode of the Business of Strength Dan Goodman interviews Mike Lisi who is the founder of IGNITE Entrepreneurs. Mike’s ability to leverage client retention management, lead flow and automation has enabled him to grow and establish a multitude of profitable businesses! Two of these businesses are successful gyms in Long Island, New York. Mi…
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RECAP of Adam Menner on the Future of Fitness Podcast:"Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership.From his humble beginnings as an in…
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On this episode of the Business of Strength Dan Goodman interviews longtime trusted business advisor for VH, Vince Gabriele. Talking points from the conversation: How adversity and nearly quitting the industry altogether led Vince to his biggest business breakthroughs. Why the number 1 chokehold of a business is the Psychology of the owner. The num…
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EP 152: Devin Gage - Opening 100 gyms in 10 years requires a GIANT SET and some SAVVY BUSINESS
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What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will gi…
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EP 151: Joe Hashey… How to build, automate, and sell your gym…So You can do cool Stuff!
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We w…
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On this episode of the Business of Strength Podcast Dan Goodman is joined by Hank Ebeling. Hank is a customer service specialist who is a published author, speaker, and owner of two H4Training gyms just outside of Chicago. Hank breaks down how working at a fancy hotel in Vegas put him on the path towards providing exceptional service. How he differ…
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EP 149: From the Street to 7-Figures with Andy McCloy
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1:20:38
What is up everyone! I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY. We will gi…
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EP 148: Economics over Emotions with Special Guest Mark Ehnis
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On this episode of the Business of Strength Dan Goodman is joined by special guest Mark Ennis. Mark is the owner and founder of the world renowned Power Strength Gyms in Grand Rapids Michigan The talking points include: Mark's driving icon of “Better Never Stops.” The data the dictates decision making in a multimillion dollar company His opinion on…
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day wo…
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As they say better players make for better teams! He breaks down the step by step process to professionalize the recruiting process at your gym. March 22nd Trainer School
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On This Episode of the Business of Strength Podcast Dan Goodman breaks down the theme for VH in 2024. He discusses knowing the strength of your business is as important as knowing the weaknesses. He discusses the concept of More. Better. New and how VH will be applying this into the new year. Our live events calendar is now LIVE: Two-Day Gym Busine…
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In this episode Dan Goodman breaks down the difference between bonuses vs. incentives in the gym business. He talks about the short term goals, mid range goals, and long term goals that all gyms need to consider with their team. The book he references as inspiration for the incentive program at VH is Profit Works by Alex Freytag and Tom Bouwer. Sta…
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What is up everyone I’m your host coach Joe Strong here to bring you another great episode of the Business of Strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you …
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On this episode of the Business of Strength Podcast Dan Goodman breaks down the meetings every gym needs to have on a weekly basis: Facility Leader Stand-up Leadership Team Huddle Up Coaches Meeting If the meeting schedule is memorable it's repeatable. This is where all the data and metrics are measured as a unit. You cannot run a company based sol…
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EP 142: Coach Tim Caron Making the Jump from Collegiate to Private Sector
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you …
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EP 143: Before you go BIG, think small (with Gym World)
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In this week’s podcast, Joe Riggio sat down with John Franklin and Mateo Lopez on Gym World. Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms. We had a great conversation!! For more on the Business of St…
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What is up everyone! I’m your host coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you…
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Lesson #3 Your Identity as a Coach CAN’T Be tied to Your Training Ideology - Want to best the best - Recognized as the best - Produce the best - Your inability to let go is actually keeping you from being the best - Let go and focus on my next 2 takeaways Lesson #2 Leadership with Coaching Coaches - Leadership is more than teaching the best trainin…
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In this episode of the Business of Strength Dan Goodman breaks down his top 5 takeaways from the annual BOS Retreat in Scottsdale, Arizona. He hits upon the following: The importance of in person events for the Industry. The 3 things that ALL strength professionals can NEVER take their time and attention away from. The difference between bonuses an…
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In this episode of The Business of Strength podcast, Coach Joe Riggio breaks down his biggest takeaways from this year’s annual Gym Business Retreat and how YOU can fix your marketing in quarter four. On October 18th at 1:30 PM EST, we will be holding a FREE call to discuss the exact plan we are using to close out a RECORD year… We’ll also be givin…
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In this episode of the BOS Podcast, Adam Menner talks with Damian Lillard’s coach and high performance consultant Phil Beckner. Phil Beckner is the former coach of Weber State. Phil now runs a very successful consulting business where he works with NBA superstars and CEO’s of fortune 500 companies. Adam and Phil break down the comparison of coachin…
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In this episode, Dan Goodman sits down with Jimmy Contrini, the Content Manager for Alex & Leila Hormozi at Acquistion.com. Jimmy discusses the following in this episode: What type of posting schedule/cadence would he start with as a Fitness Professional How to scale your content creation on a $1,000 budget How to turn 10 hours of work into 100+ pi…
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EP 133: The Keys to Success with Power Athlete
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In this episode of The Business of Strength podcast, Joe Riggio gets interviewed by Power Athlete Radio about success, the gym business, and much more. Don't forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners...and so much more.…
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In this episode of The Business of Strength podcast, Joe Riggio sits down with Alex Hormozi to discuss the 6-week transformation, balancing saying yes vs saying no, and MUCH more! Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins,…
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In this Episode of the Business of Strength Podcast, Dan Goodman breaks down a case study of a mature gym business that has grown by 100% in the last calendar year! The catalyst for the growth was this person letting go and firing themselves from MANY jobs that they held near and dear. He covers: The mindset shift that led to the growth The jobs th…
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In this episode of the Business of Strength Podcast Dan Goodman breaks down how one SYP member has gone from making $40,000 a year in personal income to $40,000 profit in one month. There’s 5 important levers this gym owner pulled in order to make this profound difference in his business. Team Accountability Right Products Right Prices Volume of ma…
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed …
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In this episode of the Business of Strength Dan Goodman talks about creating consistency in your hiring process. How having a choreographed process can add serious SPEED to the effectiveness of new hires. He breaks down the following: How to get clear on the role you need to fill How to Recruit The first 90 days of on the job training Trajectory of…
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Welcome to the BOS podcast, I’m your host Adam Menner for today. In this episode I break down what you should be doing on a daily, weekly, and monthly basis if you are the Director of Training in your business. I break down the 4 tenets of success that are going to move the needle of your business forward. If you enjoy this episode please leave us …
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EP 126: Kyle Newell: The Panda-Man Can…
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What is up everyone, I’m your host, Coach Joe Strong here to bring you another great episode of the Business of Strength Podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jamme…
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What is up everyone! I’m your host coach joe strong here to bring you another great episode of the business of strength podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale, AZ! Two jamme…
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On this episode of the Business of Strength Podcast Dan Goodman breaks down why gyms lose money during the summer months. He breaks down the psychology shift you must have as an entrepreneur to avoid the summer slide. On the show we review: 1. Summer Marketing Tactics 2. Sales Based Incentives 3. The Can’t Miss Referral Campaign If you would like t…
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On this episode of the Business of Strength Podcast Dan Goodman reviews how to make the decision of if YOU are ready for a second location! He breaks down the #1 question you must answer before opening another training business and the 4-step process in which to open. On the show we review: Funding Building the roles Find the people Signing the lea…
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EP 122: Video Creator Masterclass
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed …
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EP 121: Old School Shoptalk and Sorinex Recap with Zach
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What is up everyone I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym own…
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What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym own…
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Our next event is a LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us. In this episode I’m going to teach you the BIG THREE for developing masterful marketing for your gym. Having the right wordsMastering one …
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On this Episode of the Business of Strength Podcast, Dan Goodman gives a breakdown as to why gyms don’t make enough money! Businesses don’t make it for two reasons: Lack of demand for a service or product. Lack of money. The good news is you can affect change with the latter. Awareness precedes change. In this episode Dan breaks down the 5 financia…
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In this episode of the Business of Strength Podcast, Dan Goodman breaks down a EXTREMELY important part of running a business...Time. The biggest return on time (an investment) is in your current business. Here are 3 Things You Should Focus: 1. Spend time refining the company's goal, mission, and most important systems. 2. An Offer a Day: Never sto…
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In this episode, Dan Goodman breaks down the 5 reasons your gym is not making money. Episode Recap: 1. Absence of Accountability 2. Race to the Bottom of Prices 3. You Do Too Many Things 4. You Don't Have Measurable Goals 5. You Focus on Things That Don't Matter Our next virtual BOS event is May 1s-May 4th from 1-3pm EST everyday. We will be having…
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In this episode of the Business of Strength Podcast, Joe, Dan, and Adam break down how the 6WT has changed not only the lives of thousands of individuals but the trajectory of Varsity House. Learn the importance of: - Why a transformation challenge actually works - Why a transformation challenge can change your business financially - How to onboard…
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EP 114: Fall 6 week transformation Champion Noel Rubin discusses why the Challenge is so important for clients and gyms alike
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On this episode of the Business of Strength Podcast, We are joined by Noel Rubin. Noel is a busy working father who made it his mission to make fitness and nutrition a priority. He talks about his experience as a client participating in the challenge and why every gym needs to consider hosting one at their facilities. As always 5 star reviews are m…
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In this episode, Dan Goodman talks about how to create a simple gym marketing system for your business. Show Notes: Marketing = opportunity/leads Sales = 1 offering/1 way to close On December 8th and 9th we will be hosting an in person seminar at Varsity House Gym, 337 Blaisdell Road, Orangeburg NY 10962. We will completely break down your training…
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