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Good Ship BrewDog

BBC Scotland

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"Punk" CEO James Watt built a £2bn business, then controversy struck. The Captain is accused of leading a culture of fear and more, so can he steer the Good Ship through the storm?
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BrewDog blew up “Big Beer” as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain’s business manoeuvres be undercutting the very ethos that made the brand so popular?BBC Scotland
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