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Boost Your Boutique with Emily Benson

Boost Your Boutique with Emily Benson

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Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily ha ...
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Do you want to make more profit from your products in 2024? I’m breaking down three secret ways to discover profitable products in 2024, tailored for boutique owners, wholesalers, and retailers. ➡️ Get all the details and sign up for Profit Power Tools here If you’re a product seller who has had your business for a number of years and are doing wel…
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Your Boutique Can Be Profitable: Everything You Need to Know About Profit Power Tools Big news! Today, I'm sharing my excitement about my new Profit Power Tools program and its why it's a game changing program for boutique owners, wholesalers and independent retailers. ➡️ Get all the details and add your name to the waitlist here! • Introduction to…
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11:45.1 We did what we wanted. We did it pretty professionally and we did it with like a level of class and style where people took us seriously. 11:58.2 We had access to these amazing creative tools, professors who really pushed us, who gave us Tons of access and free time to play and explore with our art. And like our minds were just so rich. And…
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Want to watch this on YouTube? Click here to go to my YouTube Channel Want to sign up for Reels for Retail? Click here to learn more and sign up. Buy The Ultimate Boutique Handbook on Amazon Buy The Retail Mindset on AmazonBoost Your Boutique with Emily Benson
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0:54.6 If you're an influencer or if you are in a position where you are ready to start manufacturing your own clothing and accessories or you already do and you want a different take on it and you want to hear from people who are really in the day to day of what's coming next, they're a little bit right ahead of the curve, you're going to want to …
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0:51.0 Our promise to you today is that we hope you will open your mind to adding more plus size to your retail store as a vendor and how to do it in a way that's going to make you money. 3:08.6 I think sizing is one of the most challenging aspects of the plus size and extended market. 3:36.7 Extra large is not plus size. No. So there's a different…
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1:04.0 My name is Darlene Mitchell and I am a retail business strategist. And my strength really is around inventory and profitability. So I help business boutique owners. Understanding inventory strategies so they can have legacy, not just so they can have a business, but they can have a legacy business, a business that stays around. 1:32.8 I was …
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1:22.0 I use retail as a sort of the stepping stone to gain awareness about myself and to build capital. 2:58.1 It's very important that I feel that the clothes that we make are just made for a woman's body, not a specific woman's body, but like just the woman's body. So I pay a lot of attention to where themes are and how long certain sleeves are …
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1:27.0 So when should you start an email list? Like Day one. Okay. If you don't have an email list or you only have a list of people who purchase from your boutique business, that's fine. 1:38.4 Even if it's 20 people on your list, even if it's five, get signed up with an email service and get going. 1:54.7 What are we doing with email? Why are we …
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0:24.5 You don't need a lot of money to start a boutique business. 0:36.6 Let's say that the first way is through dropshipping. There are lots of dropshippers that are now connected through Shopify. So all you have to do is have a Shopify website. 0:55.4 You pay for the good as the person buys for it, but it's a really nice way to start a business …
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0:41.2 One of the things that I know for sure across all of my clients that I work with as a boutique consultant is I want them all to relax. 1:18.4 I think we need to set much better boundaries than we have in the past. And I think a lot of people just were hustling and that's like how they were raised. And that's what patriarchy tells us to do. 2…
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1:30.6 Pop ups are anything that are temporary or semi permanent. And the idea is that you're going there, you're testing the location, you're testing the audience, and you're seeing if it works for you. 2:25.8 You've got to figure out what the vibe of your customer is going to be so that you know where they're going to be. 2:48.6 You want to study…
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1:33.0 The thing about having a brick and mortar is you have automatic traffic If you pick a good location, so All the clients that I've ever had open a brick and mortar business, I'm always like pay for traffic, pay for good location, because that's something that you don't automatically get in a mobile business. 1:56.1 If you're in a location tha…
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0:24.0 I want to show you why your January negative self talk and your negative, in general, self talk about the economy is, it's, it's putting your boutique out of business. 1:24.6 January is a trash month 1:31.8 In the retail world, it is trash, which means you get to take time off. 2:24.9 No, the economy is not bad, your product sucks. You have …
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4:09.0 January gets a bad rap. It really needs to be rebranded into January is rest, relaxation, rejuvenation. It's also like organizing, prepping, planning, and at a pace that feels gentle and tender and kind. 8:27.8 So where I see retail and boutiques being really different is retail feels really big. 9:39.2 People that look like they're big time…
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1:30.1 This is one of the keys to, I think, the problems that happen among so many boutique owners is you just have so much space. 1:45 But It allows you to overbuy and overbuying is one of the quickest ways to not scale your business to become very much unprofitable and to always be struggling to make the revenue that you want. 1:56.9 So first and…
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