Podcast by Peppered: A Food and Beverage Marketing Podcast
Eat. Drink. Social. is a podcast about social media marketing in the food and beverage industry and the people behind the posts.
After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience. She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed…
Kentucky, bourbon and mint juleps, oh my! We sit down to talk all things bourbon with Tyler of @louisvillebourbonbuzz. When COVID hit, Tyler traded in portrait photography for product photography, mainly whiskey. He shares how Instagram is moving towards video, the best way to capture someone’s attention on TikTok and his views on bourbon trends (T…
We sit down with Miami-based Valentina Mussi, foodie influencer (@SweetPortfolio) and author of The Unofficial TikTok Cookbook. Valentina shares her tips for growing a social media account and how important it is to post content that makes you happy.
Jack Beguedou of @Hood_Sommelier shares his journey on our recent episode. From his grandmother who made local beer in West Africa to starting his social media accounts two years ago because he felt the whiskey world lacked black representation online.
Bourbon’s First Female Taster Peggy Noe Stevens and her talented son Utah help distilleries around the country build their brand through a thousand little gestures. We talk with the duo on trends in the industry, how social helped keep brands connected during the shutdown and the rise of women in bourbon.…
Louisville born and bred Steve Higdon took TikTok by storm when he released his short bourbon reviews. We sit down with Steve to learn how his account came to be, where he’s taking his loyal audience next and which bourbon he’d like to crack open this holiday if he had his choice.
We sit down with Heather Wibbels (@Cocktail_Contessa) to hear how she became an Exec. Bourbon Steward, Instagram mixologist and soon-to-be author.
Just in time for the busy entertaining season, Brittany Young of (@certifiedcelebrator) shares her journey from the moment a Facebook Live feed at Hobby Lobby went viral to building a loyal community and inspiring people to celebrate intentionally (with some sprinkles on top). Hear her tips for connecting with fans and how she likes to work with br…
From creative cocktails in her kitchen to a gaining a TikTok audience with more than 500K followers, Julianna McIntosh shares her tips for making great cocktails and great content on the latest episode of Eat. Drink. Social.
We sit down with Florida-based Taylor Dante the CEO (Chief Eating Officer) of @TaystyTravels. Taylor shares how her account got started, what makes an insta-worthy food photo and how she pivoted during COVID.
National Bourbon Day is June 14. Father's Day is June 20. Naturally we wanted to do an episode with @dadsdrinkingbourbon this month!
TikTok Tequila expert Lucas Assis (@thelucasassis) joins the show to chat about "BarTok," authenticity in tequila, and his personal mission to stop us from buying celebrity tequila brands.
Hospitality veteran Shawn Soole (@shawnsoole) joins the show to talk about his bar and restaurant consulting firm, entrepreneurship, TikTok cocktail videos, and the drop-in audio app Clubhouse.
Michelle Mandro, Founder of Wine Country Women, joins to show in honor of International Women’s Day to talk about her work with the women in Wine Country. Over the last five years, Michelle has profiled the successful women in Napa, and Sonoma (and soon Walla Walla and Wilmette) through books and podcast interviews.…
What does it take to be a chocolate sommelier? Estelle Tracy (@37chocolates) joins us to share her experience in the world of chocolate sensory evaluation and social media.
Bringing balance between good health and good beers, Mel Fox and Alicia Valenski from @workforyourbeer join the show to talk about their curation of the best brewery taprooms where you can get a workout in. They also discuss how their specific, consistent content buckets have helped their social media growth.…
@cookwithchibo's Head of Marketing, Abbi Oettel, joins the show to talk about Chibo's interactive livestream cooking platform and how the future of cooking is social. To learn more, visit www.cookwithchibo.com
One of the first cocktail influencers on Instagram, Natalie Migliarini (aka @BeautifulBooze), joins us on the podcast to talk about her worldwide travels, her new book, and her Instagram Live experience during COVID-19.
Adventurer, whiskey drinker, and van dweller Nate Woodruff (@whiskywithaview) joins the show to talk to us about his most recent travels, hikes, and beverages while touring the US with his dog Skye.
Courtney Stiers joins the show to talk about her bourbon journey and the creation of her IG account to troll her husband's own bourbon social media. Find Courtney on Instagram at @picsandpours and read her whiskey reviews at www.whiskeyconsensus.com.
The curators of @denverfoodscene join Courtney on the show to chat Denver restaurants in the COVID-19 era, "drool-worthy" food photo tips, menu items that can blow up your Instagram, and how their followers creatively use the TikTok Duet feature.
Samara Rivers, founder of @blackbourbonsociety, joins the show to talk about the Black community's lack of representation in the bourbon industry - from production to marketing - and how Black Bourbon Society hopes to change that.
Kenyatta Bosman from @QueerKentucky joins us for a discussion on Pride Month, Black Lives Matter, and diversity in marketing.
Colorado transplants Morgan Wilson & Celia Galvin (aka @mountainsandmimosas), join the show to chat about their experiences as Colorado brunch and hiking explorers while working in the medical field during COVID times.
Erick Castro, bartending legend and host of "Bartender at Large" podcast, joins the show to talk about his thoughts on the economic shutdown, how bars and restaurants can go an extra mile for their customers at this time, and his favorite industry Instagram accounts.
Matt Careccia, Community Manager at @yelpcolorado, joins the show to discuss quarantine takeout, how to best support local businesses, and the Mile High Munchies Guide in honor of 4/20.
Renowned cookier Lisa He (@borderlandsbakery) joins Michael to talk about baking and decorating the perfect Christmas cookie + her thoughts on video across IG, YouTube, and TikTok. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.
NYC-based hospitality photographer, cocktail connoisseur, and world traveler Joanna Lin (joanna.lin) joins Michael and Lindsay on the show to talk about her experiences on Instagram, posting frequency, and more. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.…
Austin-based wine and yoga Instagrammer Jenn Bono (@txblondevoyage) joins the show to talk about Austin's food scene, algorithm changes, and yoga poses. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.
On this special Halloween edition of the podcast, Kaci (aka @homicidalhomemaker) joins the show to talk to us about her horror food blog. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.
Cooler temps are on the way but that doesn't stop @cooking_with_justin from firing up his grill in Minnesota. Justin joins the show to talk about his love for Tik Tok and the differences between the newest social media app and Instagram. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a r…
Denver Restauranteur "Fat Guy" joins the show to talk about his experience in the Denver food scene, his thoughts on influencers, and why he'll never accept a free meal. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.
To celebrate #BourbonHeritageMonth, Courtney interviews friend, journalist, bourbon-enthusiast, and Marketing Director of Mint Julep Tours - Sara Havens (@TheBarBelle on Twitter). Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com
How Appetite Appeal Can Help Grow Your Brand On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands. The LOVE of FOOD is one of the strongest human emotions. Food fantasies—anticipating that special mom…
Instagram is hiding likes in certain markets - how does that affect users? Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com
Heather Watson (@HerKentucky) joins the Go Social team at Old Forester Distillery (Louisville, KY) to discuss all things Kentucky - from bourbon to books and more. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com
Tara-Ann Dugan is the Director of Consumer and Marketplace Insights for the National Pork Board and has more than 12 years of food marketing and research experience, spanning across McDonald’s Corporation, Nielsen, IRI, and Hammacher Schlemmer. She has some great insight not only in the protein category but eating occasions in general. On today’s s…
Elliot Clark (@apartmentbartender) joins the team to chat about his work with beverage brands, travels, authenticity, and his #EarnYourBooze program. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com
Introducing "This Week in Social," a mini podcast in which The Go Social Team shares their thoughts on the most recent news in social media.
Krishna Kaliannan is the founder of Catalina Crunch, a better-for-you cereal brand that could be equated to “healthy version” Cocoa Puffs. Hailed as a breakthrough in cereal science, Catalina Crunch has that same “light and crunchy” texture and delicious sweet taste that we all grew to love in our favorite childhood cereals—but, with none of the ba…
The Go Social team is celebrating #NationalChickenWingDay (7/29) in style with the Floridian self-proclaimed Chicken Wing experts @TampaWingmen. Instagram: @thegosocial Twitter: @thegosocial www.goforthbesocial.com
She started as a foodie herself and then turned her passion into a job. Katy Coffield, the founder of Foodie Tribe (@foodietribe), has established a stable of more than a thousand foodie influencers worldwide. Listen in as we talk to Katy about what makes a quality influencer, why she enjoys working with micro-influencers and what she feels makes a…
The Go Social team visits with David Coors at AC Golden Brewing in Golden, Colorado to discuss beer branding and @ColoradoNative. Twitter: @thegosocial IG: @thegosocial www.goforthbesocial.com
Denver-based food blogger Kelsey Osborn (@chow_milehigh) joins the show to talk about her experience with brands, what it's like to run a joint IG account, and what her ideal social media network might look like. Twitter: @thegosocial IG: @thegosocial www.goforthbesocial.com
This episode of the Peppered Podcast is with Loren Brill, founder of Sweet Loren’s. Sweet Loren’s is a fast-emerging brand of refrigerated cookie dough—self-described as a clean food company transforming what it means to be convenient and delicious. I love the fact that Sweet Loren’s is extremely indulgent, deliciously sweet —and made with clean, s…
We talk to Las Vegas’ Daniel Dong-Kyu Kim (@dongkyuverymuch), to get his take on how being active on Yelp and Instagram is beneficial. Twitter: @thegosocial IG: @thegosocial www.goforthbesocial.com
Kristen Dior Abdus-Salaam (@atlantafoodguy) joins the show to talk about the Atlanta food scene and posting frequency. Twitter: @thegosocial IG: @thegosocial www.goforthbesocial.com