Behavioral Psychology відкриті
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This is a podcast about deciphering human behavior and understanding why people do the things they do. I, Zach Elwood, talk with people from a wide range of fields about how they make sense of human behavior and psychology. I've talked to jury consultants, interrogation professionals, behavior researchers, sports analysts, professional poker players, to name a few. There are more than 135 episodes, many of them quite good (although some say I'm biased). To learn more, go to PeopleWhoReadPeop ...
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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show series
 
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Polly Kang, a postdoctoral scholar at INSEAD, to explore the fascinating "streak end rule" and its implications for motivation and job satisfaction. Polly's research delves into how feelings influence decisions in organizational settings, using advanced quantitative tools an…
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Cheo Rose-Washington had an accident that ruptured his knee cap tendons. Then a medical miscommunication between healthcare providers led to him rupturing those same tendons again! That experience led to him deciding to try to do something to improve medical “hand-offs” (the sharing of a patient’s information and status from one healthcare provider…
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In this episode of The Brainy Business podcast, Melina Palmer explores the art of organizing your brain using behavioral economics principles. Feeling overwhelmed and scattered? You're not alone. Melina shares practical strategies to help streamline your mental processes, reduce stress, and boost productivity, drawing from behavioral economics insi…
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What if I told you the left-right political spectrum was an illusion? What if I told you there is no “left” or “right”? My guest is Hyrum Lewis, co-author of The Myth of Left and Right: How the Political Spectrum Misleads and Harms America. They argue that we’ve embraced a simplistic, faulty idea of an essential “left/liberalism” and an essential “…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Adam Galinsky, author of the new book Inspire. Adam, a professor at Columbia Business School, shares insights from his extensive research on leadership, negotiation, and decision-making. He discusses the continuum of inspiring and infuriating leaders, revealing that these tr…
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In this episode of The Brainy Business podcast, Melina Palmer engages in an insightful conversation with Madeline Quinlan, a behavioral scientist and co-founder of Salient, a consultancy bridging the gap between academic insights and practical applications of behavioral science. Madeline shares her journey from finance to behavioral science and dis…
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Every time I go in Trader Joe's, the checkout person asks me a question of some sort. I used to think everyone there was just happy and friendly, but then I heard reports that it was more of a rule or strong encouragement that employees talk to customers. I read conflicting reports about this online and wanted to talk to someone who'd worked at Tra…
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The fraud Chase Hughes, whose major lies and unethical behaviors I’ve examined in past episodes, continues to succeed in getting popular podcasts with large audiences to interview him. Chase recently appeared on the podcast The Diary of a CEO with host Steven Bartlett; he also appeared on Patrick Bet-David’s podcast (PBD podcast). He's also been on…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Sunita Sah, a physician turned organizational psychologist and professor at Cornell University. Sunita discusses her new book, Defy: The Power of No in a World that Demands Yes, which explores the importance of defiance in decision-making and how it can be a powerful too…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Vanessa Patrick, a renowned professor of marketing and author of the USA Today bestseller, The Power of Saying No. Together, they delve into the critical art of saying no and how it can empower individuals to take control of their lives. Vanessa shares her insights on wh…
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In June of 2024, I got an op-ed published in TheHill.com about Elon Musk's polarization -- specifically his affective polarization, which refers to how people perceive and treat their political opponents. Like many in our highly polarized, righteously angry society across the polical spectrum, Elon Musk treats the "other side" with much contempt an…
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Brian Dunning, creator of the podcast Skeptoid, made a documentary that brings a skeptical, analytical eye to the recent UFO craze – including those three famous UFO videos released by the Pentagon that got a whole lot of attention in a 2017 New York Times article. His documentary has the tongue-in-cheek title “The UFO Movie They Don’t Want You To …
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Chase Jarvis, author of Never Play It Safe, for an inspiring discussion on living a good life by leveraging essential tools we already possess. Chase, an award-winning artist and entrepreneur, shares insights from his journey and his new book, emphasizing the importance of looki…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the psychology of resolutions and the challenges of keeping commitments. As the New Year begins, many people find themselves struggling to maintain their resolutions, and Melina provides insights into why this happens and how to overcome it. She explores concepts from behavior…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Jodi Wellman, author of You Only Die Once, for an inspiring discussion on living a life without regrets. Jodi shares her insights on how to make the most of our limited time, emphasizing the importance of embracing mortality as a motivator for living fully. With a unique blend o…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by the renowned author Dan Pink to explore the intriguing concept of regret. Dan, known for his bestselling books including Drive, delves into his latest work, The Power of Regret, to discuss why this often-dreaded emotion can actually be a force for good. As the episode airs o…
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Rob Wolcott and Kaihan Krippendorff, co-authors of the book Proximity. Rob, an adjunct professor of Innovation at both the Booth School of Business and Kellogg School of Management, and Kaihan, the CEO of Outthinker Networks, delve into the concept of proximity and its …
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In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful discussion on the lessons every business can learn from NASA. Originally aired in the summer of 2019 to commemorate the 50th anniversary of the moon landing, this episode explores the remarkable success of NASA's missions and their relevance to business strategies …
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I thought it'd be interesting to read a very dumb book from 1969 called "Face Reading: A Guide to How the Human Face Reveals Personality, Sexuality, Intelligence, Character, and More." It's about finding meaning in people's physical facial characteristics; not about reading emotions or expressions. To be clear: this is a very bad book with no sense…
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I interrogate an 8-year-old about her belief in Santa Claus, the Tooth Fairy, the Easter Bunny, and other magical creatures. Learn more and sign up for a premium subscription at PeopleWhoReadPeople.com.Zachary Elwood
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Steve Martin, the acclaimed author of Influence at Work and a leading expert in the psychology of persuasion. Steve is known for his collaboration with Robert Cialdini and his extensive work in applying influence and persuasion science to business and public policy. Steve sh…
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In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of social proof, a cornerstone of behavioral economics and a powerful tool for influencing decision-making. Melina goes beyond mere ratings and reviews, emphasizing our inherent tendency as a herding species to look to others for guidance in decision-making…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by DJ Sprague, an expert in e-commerce, enterprise sales, and reputation management. DJ has worked with major brands such as Hyundai, Toyota, and NASCAR, and has a wealth of experience in improving online brand reputation and increasing site traffic and conversions. As the CMO …
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In this episode of The Brainy Business podcast, Melina Palmer dives into the topic of negative reviews and how to approach them with insights from behavioral economics. Melina shares personal anecdotes and expert insights, including a fascinating tidbit from her friend Kurt Nelson and Dr. Robert Cialdini about the ideal star rating sweet spot for c…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Robert Kurzban, author of Why Everyone Else Is a Hypocrite, for an enlightening discussion on the modular nature of our brains and the evolutionary psychology behind our behaviors. Robert shares his extensive background in psychology and evolutionary biology, offering insigh…
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In this episode of The Brainy Business podcast, Melina Palmer revisits a key topic from the foundational series on nudges, emphasizing the importance of feedback in correcting expected errors and guiding decision-making. Melina explores how thoughtful feedback mechanisms can keep individuals on track by providing timely and relevant cues, whether i…
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Kari Leibowitz, a health psychologist, speaker, and writer. Kari, who holds a PhD in social psychology from Stanford University, shares her insights on the power of mindsets and how they influence our health and well-being. She discusses her research on how people in the…
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In this episode of The Brainy Business podcast, Melina Palmer delves into the world of familiarity bias, a psychological phenomenon that makes us favor the known over the unknown. Our brains are naturally inclined to prefer the familiar, which can impact decisions in both personal and business contexts. This episode revisits the topic, originally a…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Siobhan McHale, author of The Hive Mind at Work. Siobhan's fascination with bees from her childhood in Southern Ireland led her to explore human ecosystems and the power of group intelligence in transforming workplaces. With over 30 years of experience, she has guided leader…
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In this episode of The Brainy Business podcast, host Melina Palmer revisits a fascinating topic: the sense of taste. Originally aired as episode 26, this episode is part of a series exploring the five senses and their impact on behavioral economics and decision-making. Whether your business is service-based or product-focused, Melina emphasizes the…
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Evelyn Gosnell and Dr. Isabel Macdonald from Irrational Labs. Evelyn, as the managing director, applies behavioral insights to help product teams drive business outcomes and customer value. She has collaborated with leading companies like Lyft, TikTok, Google, and more. Isa…
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In this episode of The Brainy Business podcast, Melina Palmer revisits a compelling conversation with Dr. Sudy Majd, a leader and behavioral scientist with a rich background in e-commerce purchasing behaviors. Originally aired in early April 2020, this episode delves into Sudy's work at Candid, a company that helps people straighten their teeth wit…
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A piece I wrote for my Defusing American Anger Substack (learn more at www.american-anger.com). It’s my attempt to persuade Americans why they should see it as vitally important to work on reducing political toxicity, even as they may have various fears and grievances and anger about their political opponents. If you have skepticism about the ideas…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Jason Voiovich, author of Booze, Babe, and the Little Black Dress, for a fascinating discussion about the consumer revolution of the 1920s. Jason, with over 25 years of experience in launching innovative products, shares his insights into how the Roaring Twenties shaped modern c…
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In this episode of The Brainy Business podcast, Melina Palmer revisits the foundational concepts of choice architecture and nudges, crucial elements in the field of behavioral economics. Originally aired as episode 35, this episode sets the stage for understanding how subtle changes in the way choices are presented can significantly influence decis…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Hunter Thurman, president of Alpha-Diver, for an engaging discussion on the intersection of neuroscience, market research, and consumer behavior. Hunter shares his journey from traditional market research to founding Alpha-Diver, a firm that leverages behavioral science to uncov…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating intersection of artificial intelligence and behavioral economics with Sam Albert, Chief Digital Officer at Behaviorally. Sam shares his extensive experience in the research industry and discusses the innovative work his team is doing with Flash.AI to create pre…
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In episode 439 of The Brainy Business podcast, Melina Palmer welcomes William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, to discuss the intersection of behavioral science and financial well-being. William, who leads the bank's Behavioral Science Center of Excellence, shares insights on how his multidisciplinary team of ec…
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In a recent Fox News interview, Trump was asked whether he thought there would be chaos and violence if he won the election, and his response included mentioning that, if necessary, the National Guard or other military might be needed. Many framed this response as indicating that Trump would go after his political opponents and those who opposed hi…
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In this episode of The Brainy Business podcast, Melina Palmer revisits the impactful announcement of the Apple Card and its behavioral economics implications. Originally aired in April 2019, this episode explores the strategic genius behind Apple's reveal of its new financial product. Melina discusses the anticipation and expectations built by Appl…
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In the documentary Money Electric, filmmaker Cullen Hoback put forth the theory that developer Peter Todd was Satoshi Nakamoto, the mysterious creator of Bitcoin. In this episode, I talk to cryptocurrency expert Jeremy Clark (pulpspy.com) about this theory, with a focus on the language and behavior of Peter Todd. We discuss: the 2010 forum post by …
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In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His l…
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On the Nextdoor app, a fake account succeeded in getting some personal info from me before I realized they were a scammer. I discuss how that scam went down, share an audio call I had with the scammer, and give some tips for spotting online scammer behaviors and traits. These tips are focused on online marketplace scams but should be applicable for…
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In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intriguing stimuli. Melina explains concepts like the bizar…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Quique Belenguer, the global lead of behavioral economics at BBVA. This insightful discussion centers on the internal structuring of behavioral economics teams within organizations, offering valuable lessons and strategies for those looking to incorporate behavioral science into…
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The Myers-Briggs Type Indicator (MBTI) personality test is used by many organizations and consultants, but it's been criticized by many as pseudo-science that's unhelpful, and even harmful. I talk to Randy Stein, who has researched the Myers Briggs and personality tests in general. Topics discussed include: the reasons people object to the Myers Br…
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In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Steve Wendel to explore the intricacies of designing for behavior change. Steve, an esteemed applied behavioral scientist and co-founder of sistemaFutura, shares his extensive experience in using behavioral science to drive positive social impact. He has held significa…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Andy Lopata, a renowned specialist in professional relationships and networking. With nearly 25 years of experience, Andy has been recognized as one of Europe's leading business networking strategists by the Financial Times. He is an international speaker, podcast host, and auth…
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This episode includes part of a poker tells webinar that I, Zach Elwood, did with Terry Wood, owner of PokerRailbird.com. I'm the author of three respected books on poker tells, including Exploiting Poker Tells and Verbal Poker Tells. My first book, Reading Poker Tells, has been translated into eight languages. You can learn more about my poker tel…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn. Brian, a distinguished expert in the field, is one of only a dozen individuals worldwide to hold the Cialdini Method Certified Trainer designation and one of a handful to have earned the Cialdini Pre-Suasion Trainer designation…
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