Keeping you up to date on the global state of the Latin American Art Market.
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Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
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Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
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In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
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Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
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Welcome to the podcast show with Devyn Grillo! Sponsored by the small businesses digital marketing resource: Refined Connection! We’re going to be talking about how to build your own, and your businesses marketing strategy online.
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The marketing experts at Art of Strategy offer a behind the scenes perspective on marketing gathered through decades of experience and ways you can properly leverage these skills to your advantage.
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Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly i…
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How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI - Marketing: Art & Science - EP1
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Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).greg@techstronggroup.com
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How Modern Marketing is Enabling Delta Air lines to Revolutionize Travel - Marketing: Art & Science - EP 2
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Lisa Martin, CMO Advisor at The Futurum Group, talks with Alicia Tillman, CMO of Delta Air Lines about Delta swarming the stage at SXSW 2024, and the marketing strategies it’s deploying to drive an award winning passenger experience.greg@techstronggroup.com
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CMO Eric Herzog on The Art & Science of The Sales-Marketing Relationship - Marketing Art And Science - EP3
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Lisa Martin, CMO Advisor at The Futurum Group and Eric Herzog, CMO of Infinidat, discuss the importance of integrated marketing, the value of strong sales-marketing relationships, the true art in marketing, and the need for purposeful AI.greg@techstronggroup.com
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Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style - Marketing Art and Science - EP4
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Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as the influence that technology, art, and science have on marketing management styles.greg@techstronggroup.com
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Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.greg@techstronggroup.com
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Lisa Martin, CMO Advisor at The Futurum Group, and Boomi CMO Alison Biggan explore the power of AI and automation in marketing. Alison shares career insights, successful marketing initiatives, and how Boomi uses AI and automation to enhance customer engagement.greg@techstronggroup.com
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Lisa Martin, CMO Advisor at the Futurum Group, and Observe, Inc. CEO Jeremy Burton dive into the evolving role of the CMO, with Burton sharing invaluable insights from his experiences running companies and marketing organizations at business like Dell.greg@techstronggroup.com
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In this episode of Marketing Art and Science, we discuss modern marketing leadership and the impact CMO Laura Heisman has made at multiple companies with Marketing AI Councils.greg@techstronggroup.com
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The latest episode of "Marketing: Art & Science" features the CMO of NetApp, Gabie Boko. In this great conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.…
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In today’s ultra-competitive market with low inventory and relatively high rates, leads are harder to come by, and yet, many are unwittingly wasting the few they do get by making costly mistakes. The key to thriving unthriving times isn’t necessarily just about getting more leads, but in converting more of the ones you already have into high-qualit…
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In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, inclu…
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How do you craft a compelling artist statement? Is it smart to make prints of your paintings, and if so, how and where should you sell them? Eric Rhoads answers in this week’s Art Marketing Minute Podcast. In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you n…
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What are the safest and most effective ways to sell your art online? Is it too early to start planning holiday marketing? Eric Rhoads answers in this week’s Art Marketing Minute Podcast. Get your copy of Eric's #1 Amazon Best Seller, "Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit" here.…
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Photographer and artist Dan Sundahl started his art career on the advice of his therapist. Art was meant to be a vehicle of healing. It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since. Watch the interview on Youtube https://www.youtube.com/watch?v=pCJhDpDFWis (01:20) Meet Dan S…
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Is it wiser to represent yourself or seek representation through galleries? How can you create a marketing strategy that aligns with your goals? Eric Rhoads answers in this episode of the Art Marketing Minute Podcast. Get your copy of Eric's #1 Amazon Best Seller, "Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Pr…
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Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences - Marketing: Art & Science - EP7
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CMO Jennifer Johnson (JJ) of Crowdstrike joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science" to discuss her ascent to the level of the CMO and the MarTech stack she and her team of 300 have implemented at Crowdstrike in the last 18 months. JJ talks about leaning into generative AI and shares some amazing metrics on …
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Most people think making decisions that lead to revenue growth is all about speed or just following your gut, but there's a lot more to it. Top producers in the mortgage industry excel because they have mastered the art of strategic decision-making. What really sets top producers apart isn’t just that they know how to close a loan or sell their ser…
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Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business. This is her story and advice for artists looking to do the same. Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l (00:00) Introduction to Betty Franks' Artistic Journey (02:22) Interview with Betty Franks Begins (03:1…
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Success in the mortgage industry often feels like an uphill battle, an endless grind against constant challenges. For many LOs, the daily grind can seem overwhelming, with rising rates, increasing competition, and the struggle to stand out in a crowded market. These obstacles are not exceptions but the norm, and how you handle them defines your suc…
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A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people. (00:00) Introduction and Welcome (00:11) Tour of Humble Donkey Studio (00:31) Art Storefronts and Product Offerings (01:26) The Gallery and Original Art (02:31) Expanding the Business (04:28) The Journey to Round Top (05:34) The Role of Art S…
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An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time. (00:00) Introduction to the Artist Interview Series (00:35) Hava's Artistic Journey: From Photography to Painting (02:16) Joining Art Storefronts: The Turning Point (03:31) First Year Cha…
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Summer selling season, the creator economy & importance of story in art sales (00:00) Introduction and Podcast Overview (00:59) The Importance of Summer for Art Sales (07:05) Understanding the Interest-Based Algorithm (13:38) Examples of Creative Success Stories (17:34) The Power of Social Media for Artists (23:33) The Rise of the Content Creator (…
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It's still a challenging market with rates high and inventory low, but remember, it's not the market, it's your marketing – AND YOUR MINDSET! It's all about controlling what's INSIDE of your control, and obviously, you cannot control market conditions. What you CAN control is your daily activities, what you focus on, and the spirit you bring to tho…
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You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of Local Marketing (01:34) Real-World Marketing Inspiration (02:57) The Cyclical Nature o…
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Mortgage rates are rising and inventory is low, leaving most mortgage originators feeling frustrated and defeated. The pressure to engage Realtors has never been higher, and the competition is fierce. But what if you could turn this adversity into your biggest opportunity? Imagine being so attractive to top-producing Realtors that they are no longe…
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No art marketing days lost, how social media is going all in on the creator economy, and finding new revenue sources through commissions
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Shownotes: 👉 Follow us on Instagram: @art_storefronts 👉 Watch this recent artist interview: Hava's Unlikely Path to Artistic Income with Art Storefronts 👉 Podcast: Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem 👉 Join our live webinars every Monday 3PM CST. Register here https://asf.today/fd9ec3…
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We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically
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As the real estate world braces for the impact of the $418M NAR settlement that was recently approved by the judge, many Realtors are shaking in their boots with fear. With potential commission cuts and changing market dynamics, there’s a palpable air of uncertainty and even trepidation. But what if you could turn these challenges into your biggest…
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Can artists use giclee prints as a form of passive income? Should artists hire someone to handle their marketing? Eric Rhoads answers in this week’s Art Marketing Minute Podcast. In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to hav…
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How Bernadette Laxamana Built a $9.5M+ Pipeline From Scratch in Just 3 Months
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Are you stuck in a rut of resistance, feeling powerless to make progress in the face of rising rates and low inventory? If you’re looking to break free from frustration and unlock new opportunities, this message is for you… Picture this: getting past your obstacles, reigniting power to thrive, and boosting your confidence with a proven plan for pro…
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Have you ever wondered what traits, habits and skills separate the top 1% income earners in the mortgage industry from all the rest? I mean they all offer the same programs with the same rates as everyone else, but they earn at least 10X more than the average LO. What do they know that you don't? What champion-level mind-sets and skill-sets allow t…
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Looking for a surefire way to bring in high-quality borrowers with less time, energy, money, and stress? You’re in luck. I have 4 strategies for getting mortgage clients with the highest pay-off possible. These simple, yet powerful strategies will give you a practical path to power up your pipeline. After all, why reinvent the wheel when you can le…
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Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem
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Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem Shownotes: 👉 Follow us on Instagram: @art_storefronts 👉 Watch the recent IG LIVE. Learn a ton and have some unique insights that 99% of artists and photographers do not have when they’re doing their marketing on Instagram 👉 Podcast: Finish Off Your …
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Tired of feeling like you’re grinding uphill with concrete blocks on your feet in your business? I know that frustration all too well. Perhaps you’ve been putting in massive amounts of time, energy, and money only to see meager results in return. You and I both know, that's a special kind of suck. Those are all symptoms of doing it the hard way. Bu…
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Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans
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Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers. Links from the show: The Custom Artwork Strategy How to Price Your Artwork 100 True Fans…
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In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. How can artists manage social media junk queries versus actual buyers? And how should you price your framed oil paintings? Eric Rhoads answers in this w…
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Ever wished there was a way to ramp up your revenue without relying on Realtors? You’re definitely not the only one. After almost 2 decades of working with mortgage pros, and I’ve heard the same grumbling over and over again. Perhaps you’re tired of the drama and trauma of working with mediocre, flakey, disloyal Realtors. It’s hard to muster up the…
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