))
Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.
…
continue reading
1
Content Marketing School: business, content marketing, AI content creation, and LinkedIn tips for coaches, consultants, and entrepreneurs
Annette Richmond
Content Marketing School provides tips for content marketing, AI content creation, video recording, social media, and LinkedIn engagement. This podcast is for you if you're a coach, consultant, entrepreneur, or business owner who is asking yourself these questions How can I get comfortable on camera? ____ How do I come up with content ideas?______ How can I easily record videos?______ How can I host a LinkedIn Live or Audio event? ______What is AI-created content? Hi, I'm Annette Richmond, a ...
…
continue reading
Chelsea LarssonThe arrival of generative AI gives content designers a whole new toolkit. As with any new set of gear, there's some learning that comes with the new capabilities that the tools afford.At Expedia, Chelsea Larsson is leading her team of content designers into the AI design future with fresh takes on the planning, design, and evaluation…
…
continue reading
Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights. Topics included 🔹The benefit of cheat sheets, g…
…
continue reading
Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it. Topics included 🔹What is imposter syndrome? 🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it hits And more. Download …
…
continue reading
Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year. Topics included 🔹Why he started the Keep Rocking LinkedIn YouTube channel …
…
continue reading
If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Magic Eraser, Magic Grab, …
…
continue reading
1
043 - How To Create LinkedIn Content That Builds Relationships and Attracts Potential Clients
32:53
Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content. Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients. Topics included 🔹Focusing on reaching the…
…
continue reading
Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans. Topics included: 🔹 Why you shouldn't bother networking, what you should d…
…
continue reading
Patrick StaffordLike most tech professionals, content designers are extremely interested in how AI might affect their work and employment prospects in the future.Patrick Stafford and his colleagues at the UX Content Collective recently conducted research to explore the impact of AI on the future of the profession, as well as the attitudes and opini…
…
continue reading
Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages. Topics included: 🔹The best way to get started is to figure out your "WHY" 🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page. And why you should. An…
…
continue reading
If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms. 🔹Link…
…
continue reading
Wouter SligterFiguring out how to best adopt new technology is difficult at any time for any organization. AI tech rachets up this challenge to new heights.Wouter Sligter helps companies understand the capabilities and limitations of LLMs and related technologies to create trustworthy experience-delivery platforms.Transparency is a key element in i…
…
continue reading
One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whatever topic you're working o…
…
continue reading
Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to help you set thi…
…
continue reading
Lasse RindomLasse Rindom both consults with enterprises on AI projects and talks with business and technology experts about their thoughts and discoveries.In both his consulting practice and his podcast conversations, Lasse has discovered both tremendous opportunities and potentially pitfalls when adopting enterprise-scale AI solutions.We talked ab…
…
continue reading
Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹Driving potential listeners to your podcast by sharing 30-60-second audio…
…
continue reading
Gerry McGovernAs we navigate our paperless offices and admire our sleek compact computing devices, it can be hard to imagine the impact that our digital experiences are having on our communities and the planet.Gerry McGovern studies the environmental impact of the digital industry. He has uncovered an alarming story of unsustainable growth, toxic s…
…
continue reading
ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to create videos with ease, eve…
…
continue reading
One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content, Context, and Consistenc…
…
continue reading
Mike AthertonMike Atherton is well-known in the content world for his work at institutions like the BBC and Facebook and for his co-authorship of the influential book Designing Connected Content. His latest content project appears at first to be less serious.Newsbang is a daily AI-produced satirical news show. Its content is based on real historica…
…
continue reading
Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essential. 🔹Relating experience…
…
continue reading
Elizabeth BeasleyAs AI is storming into content design and operations, Elizabeth Beasley is taking a patient and deliberate approach to adopting it in her practice.Elizabeth works on security and identity products at Intuit, so the experiences she designs have to be reliable and trustworthy, hence her identification as a "risk nerd."She has also na…
…
continue reading
Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO strategies for website conte…
…
continue reading
Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows. Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts 🔹Things to consider when selecting the right day, time…
…
continue reading
Maaike GroenewegeMaaike Groenewege began her content career in technical communication. She is now a leading voice in conversation design for AI.Maaike draws on her technical writing background in her conversational AI practice, having observed that whether you're writing for humans or designing prompts for LLMs, you have to truly understand your a…
…
continue reading
Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinctual sides and why tappi…
…
continue reading
LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage. In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile. Download 25 Content Creation Ideas To Kickstart Your Social Media Posts (Click Link Below) 🔷 Thank y…
…
continue reading
Rebecca EvanhoeRebecca Evanhoe practices, teaches, and writes about conversation design, a key UX practice that is taking on fresh importance in the age of chat-based AI applications.Since the publication of her book Conversations with Things (co-authored with Diana Deibel) three years ago, the tech and media worlds have fundamentally transformed, …
…
continue reading
Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience. Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provide, a new perspective on …
…
continue reading
ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles. 🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom 🔹Creating a car…
…
continue reading
Andy CrestodinaAndy Crestodina has been developing high-quality content for his business customers at Orbit Media for more than 20 years.As they have incorporated AI into their workflows at the agency, Andy has discovered that the best use of these new tools is to improve the quality of their content and service offerings rather than simply doing m…
…
continue reading
Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows. Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Creating video clips of the…
…
continue reading
Markus Edgar HormessMarkus Edgar Hormess offers this advice: "Never prompt alone."Markus was working with AI long before the current wave of excitement. He experimented with early versions of ChatGPT and quickly identified new opportunities to collaborate with both his human colleagues and his new AI coworkers.He's currently building a community - …
…
continue reading
1
026 - How To Make Humor Part Of Your Content Creation Strategy: Tips From A Communication Coach
31:30
Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should. Topics included: 🔹How a simple photo of a cold cup of coffee generated engagement 🔹Generating ideas by keeping a photo scrapbook on your phone 🔹 Importance of remembering it’s about your message, not about you 🔹How b…
…
continue reading
1
025 - Content Marketing Etiquette: 7 LinkedIn Don'ts For Content Creators (And Everyone Else Too)
9:27
When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community. In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might b…
…
continue reading
Dan PorderA few years ago, Dan Porder was teaching poetry to university students. Now he's at IKEA training large language models to generate useful, usable content for user experiences.He's picked up new skills along the way, like Python programming, but much of his work still relies on well-established content and design crafts like content strat…
…
continue reading
Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients. Topics included: 🔹Why taking yourself less seriously can make all the difference. 🔹How to get over being uncomfort…
…
continue reading
Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice. Topics Included: 🔹How to analyze the effectiveness of your content marketing strategy 🔹What to do if your offer isn’t converting: Hint: it mig…
…
continue reading
Rebecca NguyenIn her work as a content designer at Indeed.com, Rebecca Nguyen is finding new opportunities to assume a leadership role on teams working with generative AI.Rebecca feels fortunate to work with teams that recognize the value of writing and design skills. She's also finding that generative AI is the perfect place for content design to …
…
continue reading
AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation. Topics included: 🔹Common mistakes people make when creating content with A…
…
continue reading
ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹How to turn video files into videos ready to use on social media using the Canva platform 🔹Creating videos on Canva and the potential benefits of recording video on Canva instead of recording on Z…
…
continue reading
May HabibMay Habib is the CEO at Writer.com, a generative-AI platform that has been helping enterprises use AI since 2020.Her company builds its own award-winning large language models and is pioneering approaches like "headless AI" to help employees across an enterprise use AI to be more creative and productive.We talked about: her work as CEO at …
…
continue reading
Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood, Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars. Topics included: 🔹Overview of content pillars, and why they are i…
…
continue reading
Have you ever found yourself instantly drawn to or repelled by someone you've just met, and couldn't quite figure out why? The reason may surprise you. In this solo episode, I discuss how implicit biases shape our personal and business interactions, steering us toward and away from potential clients or collaboration partners based on a single trait…
…
continue reading
Laura CostantinoLaura Costantino is watching the emergence of AI in content professions from two interesting and valuable perspectives: as a content designer working on LLMs at Google and as an active participant in the social-media communities where content professionals gathers.In their work at Google, they have returned to their roots as a conte…
…
continue reading
Imagine if you could easily transform a simple comment into a compelling post or engaging short-form video. In this solo episode, I share 5 ways to repurpose your original content and share it across multiple social media channels. I generally record short-form videos in a 1:1 ratio or square format because that works on LinkedIn, TikTok, and YouTu…
…
continue reading
1
017 - Your Corporate To Consulting Shift: How To Change Your LinkedIn Content To Align With Your Move
35:01
Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move. Topics included: 🔹Navigating LinkedIn during your shift from corporate to consultant 🔹How to begin "dipping your t…
…
continue reading
Chris CameronAt Booking.com, they've been helping travelers with their trip planning for many years.The arrival of generative AI has given them new ways to help travelers with this business-critical task.Over the past year, Chris Cameron has applied his UX writing and content strategy skills in ways both familiar and new to help build a new AI-powe…
…
continue reading
Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content. In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media. Most especially LinkedIn. 🔹MYTH #1 - People will…
…
continue reading
Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors. In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have some fun while helping oth…
…
continue reading
Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion, Topics Included: 🔹Being social on social media, talking human to human 🔹Using commenting as a LinkedIn engagement strategy 🔹Focusing on quality over …
…
continue reading
