The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Big 2023 China Retail Predictions with Kantar's Jason Yu
MP3•Головна епізоду
Manage episode 348015641 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'll quickly learn why Jason is the undisputed expert on China retail.
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 епізодів
Big 2023 China Retail Predictions with Kantar's Jason Yu
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Головна епізоду
Manage episode 348015641 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'll quickly learn why Jason is the undisputed expert on China retail.
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 епізодів
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