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Welcome to Boutique Practices, the ultimate podcast for chiropractors and physical therapists who are ready to break free from the grind! YOUR GUIDE TO A THRIVING PRACTICE! Tired of the endless hustle, patient overload, and slim margins? Dr. Alex Pankoke, aka Dr. Mama Bird, chiropractor, entrepreneur, and busy mama, is here to guide you. This podcast is your ticket to a fulfilling, profitable practice without the burnout. You’ll learn how to: - Transform your practice into a low-volume, high ...
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The purpose of this podcast is to inspire humans through the sharing of stories to leverage social media to foster deeper human connection, develop a strong support system for physical therapists, healthcare providers, and others and to overcome the fear of taking action on dreams.
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A podcast to share stories and insights from my time as a physical therapist. It is the trials and tribulations, the beautiful and inspirational, the hilarity, the tragedy, the infuriating, and everything in between working in healthcare. This is for healthcare professionals and patients alike in hopes of providing some kind of life value to anyone in or around healthcare.
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The Unreal Results podcast helps physical therapists and certified athletic trainers feel confident and get better outcomes for their clients by teaching about the influence of the viscera organs and the nervous system on human movement, pain, and injury. Explore how a visceral and neural-based lens of view can provide a new perspective to performance-based physical therapy, athletic training, and sports medicine.
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If you're a physical therapy clinic owner looking for tips, tools and strategies for growing your business, this is the podcast for you. Your host is Paul Gough - a former Professional Soccer Physical Therapist turned successful business owner and best selling Author from the UK. As well as running his own 4 location clinic, Paul works with clinic owners from all across the USA, Canada, Britain, Australia and beyond. Paul talks about everything from marketing, sales and hiring staff to leade ...
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If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. Learn simple and actionable solutions to help your cl ...
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SIGN UP Boutique Practice Brilliance: 2-Day Roadmap Challenge - April 4-5th 11 am CST Ever felt stuck in your chiropractic or physical therapy practices, wondering if the people around you are holding you back rather than pushing you forward? In this episode, Dr. Alex tackles the crucial role of community-building, focusing on how to handpick a sup…
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In this episode of the Unreal Results podcast, I dive deep into SI joint assessment. I talk about the gold standard of SI joint mobility tests, the March Test / Gillet's Test, and why the "limitations" around the test exist. I further talk about the intricate connection of the viscera and nervous system to the SI joint and why we as healthcare prac…
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In this one, you can get the biggest lessons, shortcuts, and pitfalls, from five of the most successful private practice owners who attended our Las Vegas mastermind event. For this session, we welcomed five “PT turned successful entrepreneurs” to the stage to share their journey from growing from small clinics and solo practitioners to business ow…
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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you onl…
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This episode of the Unreal Results Podcast is all about shin splints. I go beyond the standard causes of overtraining and talk about how biomechanics/running form, nutrition, and even the nervous system may actually be the culprits to shin pain. Dive deep into my multi-faceted approach to shin splints and help your clients, or even yourself, get ov…
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SIGN UP Boutique Practice Brilliance: 2-Day Roadmap Challenge - April 4-5th 11 am CST Are you feeling the burnout creeping in from the endless cycle of patient appointments, striving to make a meaningful impact in your chiropractic or physical therapy practice, yet constantly running on empty? In the second episode of the Boutique Practice podcast,…
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As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this epi…
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In this episode of the Unreal Results Podcast, I talk about heel and foot pain, which is commonly misdiagnosed as plantar fasciitis. There are a multitude of connections that can contribute to foot and heel pain including the viscera, neural connections, and of course lifestyle habits. I also provide some practical management tips for foot pain tha…
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SIGN UP Boutique Practice Brilliance: 2-Day Roadmap Challenge - April 4-5th 11 am CST If you've ever felt like you're running non-stop in your career as a chiropractor or physical therapist, barely catching your breath, and missing out on those oh-so-important life moments, Dr. Alex Pankoke, also known as Dr. Mama Bird, totally gets you. She's goin…
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Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. How? It's all about optimizing your website's location pages. This may sound basic, but many of…
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In this one, you can learn from 4 of the most successful private practice owners in the UK who shared their best strategies and biggest lessons which have led to record-breaking achievements from the stage at February’s PPM LIVE Dublin event. For the packed room on Day 2 of PPM LIVE Dublin, this was an incredible session that inspired many with new…
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In this episode of the Unreal Results podcast, I chat with my long-time friend, Dr. Sara Asadoorian to delve into the world of traditional Chinese medicine (TCM), acupuncture, and their application in treating movement, pain, and injuries. With Sara’s extensive experience in TCM, she explains the influence of visceral organs and the nervous system …
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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In this episode of the Unreal Results podcast, I explore the various challenges of treating elbow pain, using a specific case study with one of my throwing athletes. As always, I emphasize using a holistic assessment that considers visceral and central nervous system influences rather than just focusing solely on any dysfunction located at the elbo…
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In this episode of Unreal Results, I dive deep into sacral pain talking about its link to your organs, nervous system, and even past pelvic floor issues. I share how sacral pain is often misdiagnosed as low back pain and the surprising (maybe not if you've been following along for some time) connection to gut health. I also talk about how hormones …
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Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. In this…
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In this episode of the Unreal Results Podcast, I talk about the Mesenteric Roots of the small intestines and their significance in cases of low back pain. I dive into the anatomy and function of the mesenteric root, including its relationship with the duodenal jejunal flexure and the ligament of Treitz. I also talk about the reflexive connections b…
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In this episode, I discuss how important using the MovementREV Swelling Reduction Protocol is post-injury and even post-surgery. I share how critical checking the distal pulses is to ensure no stagnant swelling impedes the healing and rehabilitation process. And what it means to have persistent swelling and why this can help know if something is wr…
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In this episode, I share how the LTAP (locator test assessment protocol) and MovementREV lens of view, incorporating the whole organism (visceral, neural, and musculoskeletal systems) guides post-surgical rehab. From swelling, range of motion, and exercises to manual therapy and facilitating safety and the parasympathetic nervous system, I share my…
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In this one I cover 9 of the most important aspects if you're trying to scale a CASH Pay clinic, OR move from insurance to cash. One of the most interesting of the 9 is how well you can differentiate yourself from cheaper or insurance providers your patients are considering. Most people think it's about "better service" or being "better" at the cli…
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Join me for a deep dive into the anatomy and physiology of the kidneys. Explore how the kidneys are deeply embedded into our movement and humans and how closely the organs are related to the spine and extremities. In this episode you will learn why I am so adamant about not using hard massage tools or deep tissue to the area of the kidneys and why …
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In this one I share with you SEVEN different ways you are probably/possibly losing money in your physio business. At this time of the year it's easy to think about all the places you want to make money - but what about where you are LOSING it? Isn't that more important? Let's fix the LEAKS before you add anything new (it's also a LOT easier to do s…
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In this episode of the Unreal Results podcast, I share how powerful understanding and cueing weight shifting can be to instantly improve dynamic alignment, reflexive core stability, and overall movement performance. I share how important understanding fascial tensegrity and sensory integration is in motor development and how when you appreciate the…
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Inspired by the trend on social media I share what my professional development plan would be if I was starting over in my career, fresh out of college. There are some big missing pieces in the industry as far as movement science and bridging the gap between rehab and performance that would be the focus as well as learning about a more whole organis…
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Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of…
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Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your we…
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Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients. Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set…
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I recently posted a thread about the tendency toward settling for mediocrity in our profession. This is actually exactly what keeps us from feeling confident in not only guaranteeing results for our clients but also referring them to other practitioners or back to the doctor for red flags, and advocating for different answers. You can get caught up…
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In this episode, I share why I believe these 3 nerves are so powerful to target for manual therapy, nerve glides, or movement drills. The 3 nerves are the trigeminal nerve, the accessory nerve, and the obturator nerve. I break down the connections to the fascial containers of our axial skeleton and the role they play in viscera and neural influence…
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In this one, Todd Wickstrom of Red Light Systems joins us to talk about how private practice owners looking to generate additional revenue to your clinic can use Red Light Therapy as a versatile, proven, and in-demand technology that patients love! Red Light Systems, is one of our trusted, and highly recommended PPM Live sponsors, and their tech ca…
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Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs. When you properly optimize your clinic's website, you get the attention you want from …
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"Your body is your best friend." parting words from my friend and colleague Daniela Spear. Many people have a hard time both feeling and understanding this, especially those people who have autoimmune diseases. Often in the Western medicine community when someone is diagnosed with an autoimmune disease they are given the explanation that their body…
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In this episode I share how the understanding of Phillip Beach's contractile field theory of movement provides new context for c-sections and back pain. I also discuss the anatomical connections of the uterus and ovaries to the hard frame of the skeleton, the role the scar and the loss of cutaneous sensation may play in back pain and recovery. In a…
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This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effec…
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This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details…
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In this one I catch up on the last few weeks since PPM LIVE, reviewing some of the best things to happen at the event, as well as share the exciting news that we’re coming to Dublin for a 2-day Marketing event on Dec 13-14th. Plus, don’t miss the EPIC rant in this one where I call out the sheer HIPOCRISY of some physio’s who are OK with going on ST…
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In this episode I break down the various parts of the anatomy and physiology of the parasympethic nervous system. Understanding these parts provides insight on how simple things can help shift into improved parasympathetic tone and robustness of the autonomic nervous system. I provide easy approaches that are often more powerful or accessible than …
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In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape …
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In this episode I revisit the MovementREV Swelling Reduction Protocol as I released the updated FREE download. Reviewing the key spots of the protocol I explain what revisions I have made and how to utilize it in its most powerful form- integrating it with the LTAP (locator test assessment protocol). I also share what sequence to choose if you have…
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Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers. Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Bus…
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Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court? We’ll explore recent Google algorithm updates and answer the question, what does…
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In this episode I take a deep dive into what it means to "listen to the body" both from a personal standpoint and as a professional working with another body. I share my thoughts on how important it is to regain and improve awareness of the sensations in the body and how to identify how we feel when we feel safe and feel how truth feels. During the…
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Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. ⚡ Free Worksho…
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This one is for everyone who is coming to PPM LIVE... it's the official warm up to the SOLD OUT event that is bringing together 250 clinic owners from around the world. Here's how to get the best from it and what you can expect when you all get here... GROOVY. If you want to attend PPM LIVE from your own office or home, access the virtual pass here…
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