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Join Producer Jared Fuller & Co-Host Isaac Morehouse on the world's number 1 podcast on partnerships, PartnerUp. You'll learn the secret lessons from the world's leading partnership professionals and practitioners, but with that PartnerUp twist. Volumes of knowledge are shared about general sales and marketing, but PartnerUp is the only podcast dedicated to bringing you new learnings, hot takes, news, and expert guests every week on all things partnerships. Welcome to PartnerUp The Partnersh ...
 
Partner enablement is one of the most challenging aspects of program growth for teams. In this podcast, we will uncover what successful enablement strategies look like in practice by speaking with partnership experts and those eager to work with partner teams asking them to provide their specific strategies down to the timing, copy, budgets, mediums and data. Get involved — We work with top partner teams and the software they need to enable their partners. Get involved: https://makethemfamou ...
 
Join the conversation between Turtle & Hughes and its best-in-class partners on the first day of every month! In-depth interviews will explore industrial automation, infrastructure, lighting, energy, power distribution, and supply chain — and highlight how customers can benefit by increasing efficiency, reducing costs and saving energy. Turtle & Hughes is one of the nation‘s largest independent electrical and industrial distributors.
 
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Partnerships 2.0 Directors Cut

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Partnerships 2.0 Directors Cut

Scottish Arts Council and Scottish Screen

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The Audience Development Forum 'Partnerships 2.0 New Creative Audiences' was an inspiring one day event which explored how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. The Forum was hosted by the Scottish Arts Council and Scottish Screen - Empowered by VOXUR
 
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Intentional Partnerships

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Intentional Partnerships

Strong Fathers-Strong Families, LLC and National Center Parents as Teachers

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Each podcast episode offers an on-the-ground perspective from realpeople exploring their shared values around family engagement.Over the 11-episode season, you’ll hear from teachers, parents,district administrators, early childhood educators, family supportprofessionals, and parent educators about their hard-earnedsuccesses and complex challenges. Most importantly, you’ll hearabout their ongoing interactions as partners in this important work.Check back every other week for a new episode. It ...
 
This is a brief introduction to part 3 of the Y.L.C Wraparound seminar coming up on August 15 at the Ferguson Library from 12pm to 3pm. Support this podcast: https://anchor.fm/barry-woods/support
 
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show series
 
Marketing-Partnerships Alignment can be a challenge for tech companies for a multitude of reasons, which we get into on this episode. Further, maintaining a community within product advocacy is becoming more and more crucial to category leadership. To address the why and how of marketing-partnerships alignment as well as community competency, I’ve …
 
What’s Up PartnerUp?! A few weeks ago PartnerUp set up a makeshift studio at SaaS Connect. As people were going in and out of talks, connecting and networking, and discussing a coming shift in partnerships, we invited some of the best to stop in and chat. This episode is the second compilation of those conversations. Never miss an episode by subscr…
 
At a time when the digital customer journey has never been more important, Turtle & Hughes has partnered with LinkedIn Sales Solutions to adopt their powerful Sales Navigator tool. Michaela Spannaus (Relationship Manager, LinkedIn Sales Solutions) joins our podcast this month to discuss the many features and use cases of Sales Navigator, as well as…
 
What's up PartnerUp?! On today's episode, Josh Wagner from Love Selling Hate Sales comes on to talk about co-selling and agencies. Co-selling is one of the most difficult things to do well, and it has to be treated that way. Listen to the episode as Josh gives his advice for creating long-lasting partnerships. Never miss an episode by subscribing t…
 
What is up PartnerUp?! What's the future of partner portals? Should we keep them? Should we kill them? Should we come up with a new type of partner portal? Following a viral LinkedIn post, partner portals became the focus of a live event. Hotly contested, there's still much to be decided. Here's the recording of that event. Never miss an episode by…
 
Daniel Nissan is the President and CEO of StructuredWeb - a platform used by major brands to run through-channel marketing automation (basically, operationalizing partner marketing). He’s built product around this dilemma for years, and does partner marketing internally, so he is the expert for today so we can all learn: The definition and practice…
 
What's up PartnerUp?! Lisa Lawson is on to talk about partner management. Starting at Microsoft and finding herself at many startups, she recognized one of the biggest issues is role-based training. There are very few companies that provide role-based training for their employees, and even fewer companies for something as new as partner management.…
 
What’s Up PartnerUp?! Last week PartnerUp set up a makeshift studio at SaaS Connect. As people were going in and out of talks, connecting and networking, and discussing a coming shift in partnerships, we invited some of the best to stop in and chat. This episode is a compilation of those conversations. Never miss an episode by subscribing to the po…
 
Mia Bobak is on the rocket ship that is Gorgias's tech alliances team. In this episode, Mia is months into her new role, which means we get to hear how to get started on a new partner team in a new partner ecosystem, and what it takes to start seeing success with your partners right away! Vital for anyone new to a partner team in tech. Takeaways: H…
 
What’s up PartnerUp?! Laura Padilla, the Head of Global Channel, Platform Sales and BD at Zoom is BACK for her second feature on the podcast. Today she’s sharing some juicy Zoom details. During the pandemic we were consumers of Zoom. Now, we get the chance to look back and ask her what it was like on the inside. Never miss an episode by subscribing…
 
What’s up PartnerUp?! The DYNAMIC DUO has returned! In this special episode, Jared and Isaac leverage their shared love for philosophy, economics, first principles, and systems to figure out partnerships. This is uncharted territory, and it takes exploration to understand. We’d love to hear your connections and insights! Never miss an episode by su…
 
What is up PartnerUp! Today we have on Rob Brewster, CEO of Go Formz, and ex - Twilio, Eloqua, and Salesforce. To succeed in this business, you need the right mindset, and Rob is a classic example of this. Beginning as a “food and beverage salesman on a 20% commission structure,” aka a waiter, he stumbled into SaaS and made it a priority to exceed …
 
What is up PartnerUp?! Can you believe this episode is the big 5-0?! We’ve been on this partnership journey for almost two years, and we’re just getting started! For this monumental 50th episode, we have on Chris Samila, the VP of Partnerships at Crossbeam. As a part of Crossbeam, the largest Partner Platform, Chris has a front-row seat to the “wil…
 
Every type of digital agency has unique relationships with their software stack. Implementation partners for major platforms like HubSpot and Salesforce sit between the product and the internal team who ends up using it. And when you look into agencies whose revenue exists on top of technology the client may never know about, let alone log into, th…
 
This month, we're celebrating Earth Day by highlighting our commitment to Sustainability. We're joined by several of our employees in the Turtle & Hughes Integrated Supply division to discuss what Sustainability means to them and how they are mindful of it in life and in business. Featuring: (In English) 0:33 - Molly Sheehan 0:55 - Brian Polston 1:…
 
Scott Brinker has been deemed the Godfather of Martech. That’s high praise, and rightly so. He saw the value in early marketing technology and became an advocate. At that point, not many people recognized the way everything would fit together. Scott did. Now he’s hopped onto the partner train. That CAN’T be a coincidence. As Hubspot’s VP of Platfor…
 
So everything feels weird right now. We’re all exhausted and we’re a little scared. And we can’t even feel ok about feeling bad because look how lucky we have it compared to “waves vaguely at every war torn country.” But something else is afoot. Today’s conversation was prompted by Warren Buffet’s saying, “Be fearful when others are greedy, and gre…
 
Today I’m joined by Justin Graci, whose title is: Principal Marketing Manager - Product GTM & Enablement at HubSpot. His job at HubSpot is building the strategies on how they go to market with, and through partners on new and existing products. This includes everything from launch plans, to activation, enablement, development of our partners across…
 
What is up PartnerUp?! We have Allan Adler back on the podcast, and it’s time to get PROVOCATIVE with predictions! When it comes to making plans, it pays to think about the next 18 months, not the next decade. Today, Allan makes predictions about what 2023 might have in store for the partner and ecosystem worlds. You WON’T want to miss this. Whethe…
 
Welcome back to Make Them Famous! The only podcast that sheds light on more than 1 side of the partnership equation. On this show, our goal is to uncover how the best partner leaders, agency operators, ceo’s and department leads activate and enable their partners. Back for another round is Ashley Scorpio- VP or Partnerships for Hawke Media. Ashley …
 
What is up PartnerUp?! I looked at my phone the other day, and realized how bombarded I was by notifications. Tell me if this sounds familiar: too many Slack groups, a crowded email inbox, and memberships galore. I can't keep up! Some win my attention, but most don’t. That leaves me with a big question -- how do we create communities that cut throu…
 
Join Turtle & Hughes employees Anthony Abdullah (Sustainability and Supplier Diversity Manager), Caldwell Hart (SVP Supply Chain & Chief Procurement Officer), and Molly Sheehan (Sustainability) for a fireside chat about our company's sustainability journey, the value of research in the ESG space, and the importance of doing business with sustainabl…
 
What is up PartnerUp?! Isaac and Jared are back after a wild week with Jay McBain. This time, Isaac turns the mic on Jared to go way beyond the perfunctory partner tactics, and dive deep into philosophy... Why does Jared believe that ecology and ecosystems play according to the same laws? What first principles of partnering apply all the way from p…
 
The Maven of Markets… The Godfather of Partner Ecosystems… The Partner Prophet himself, Jay McBain is BACK. In an episode for the books that will go down in history. Jay’s first PartnerUp appearance “The Decade of the Ecosystem,” was an instant hit. But what is happening right now? Is anyone listening to Jay? Are there examples already of his predi…
 
This episode happened on the fly when I was co-demo’ing Partnerhub for an agency (Masood, CEO at Facebookads.io) and his tech partner (Raj, CEO of HaiX.ai) simultaneously. We started recording because this duo has such a cold story and were at a very important stage in their partnership wherein the three of us could formalize some next steps live f…
 
What is up PartnerUp & Ecosystem Aces! Jared Fuller and Chip Rodgers join each other on a very special cross-pod takeover to bring you some of their favorite stories from doing over 200 episodes on partnerships combined. Chip is the Chief Marketing Officer at Workspan and host of the Ecosystem Aces podcast. Don't forget, we just launched PartnerHac…
 
What is up PartnerUp! We're back. And we just launched PartnerHacker.com - go there RIGHT NOW and signup. Promise, you're gunna love it. And the "we" is different this time as PartnerUp welcomes our newest co-host, entrepreneur, and friend of Jared since 2009, Isaac Morehouse. Isaac is the founder of DiscoverPraxis.com and Crash.co, but even more i…
 
Tim Doyle (VP of Sales, TopSpot) joins Ajay Kamble (CIO, Turtle & Hughes) to discuss the process of creating sticky and user-friendly digital content that not only attracts customers, but also increases companies' revenues by keeping up with the changing market. TopSpot is the largest independent search marketing agency in Houston, TX. They partner…
 
The PartnerUp co-host curse strikes again! Does that make me the WORST co-host ever??? It’s time to say goodbye to Michele for now - AND good luck in the next era of her career. It may be the last but it’s certainly one of the best. So tune in as we remember four years of being on the frontlines in hypergrowth partnerships together. Learn how we we…
 
In episode 21 of Field Notes, Merrill Wilcox and Robert Gaines of the Georgia Partnership for Excellence in Education connect with Cindy Kicklighter and Tamika Boone of the Georgia Department of Early Care & Learning (DECAL) to discuss the Happy Helpings summer food service program. Funded by the USDA and administered by the Georgia Department of E…
 
We work hard to bring you multi-perspective conversations on strategies we know most struggle with. This episode is no exception. I was able to enlist Daniel Lancioni, Partnerships Director (EMEA/APAC) at Quantum Metric, and Noémie Goubin, Head of Partner Success Strategy at Reveal who also led partnerships for AB Tasty, to find out how to get co-s…
 
Happpppy New Year PartnerUp! I'm back (and solo for the first time ever!) recording this on Sunday night because I couldn't sleep before dropping my 7 partner predictions for 2022... They're urgently important before we hit SKO season and are just as controversial as I hope they are inspirational. Inflation, Offers, Influence, oh my! After tuning i…
 
John Cawdery ran US operations for Incubeta, a 500+ person agency based in London most recently, but also built a partner program at Google for 14 years, so he is able to speak towards his unique perspective and experience on the topic of partnerships. Today, John is alone on this call, which is unique for this show, because he is both sides of the…
 
What's up PartnerUp! Today we are geeking out on my favorite topic of all time -- strategic partnerships. You know what I'm talking about - the underdog partnering with the market leader. The David and Goliath. The Cinderalla Story. Strategic Alliances! And we're delighted to have the author of one of the very, very few reads on this market shiftin…
 
In episode 20 of Field Notes, Merrill Wilcox and Robert Gaines of the Georgia Partnership for Excellence in Education catch up with Dr. Dana Rickman, President of the Georgia Partnership for Excellence, to discuss her first year as president of the Partnership, the challenge of navigating the organization through socially and politically divided ti…
 
What is up PartnerUp! Jared here - I’ve been complaining for years that there is no definitive work on partnerships and no ‘book’ to reference. If you’re a listener, you’ve probably heard me rant on this a few times… But that’s about to change, FINALLY. Welcome to The Partnership Economy, ushered in and documented for the first time ever by David Y…
 
In episode 19 of Field Notes, Merrill Wilcox and Robert Gaines of the Georgia Partnership for Excellence in Education connect with Dr. Veronica Womack, Executive Director of Georgia College's Rural Studies Institute, to discuss the Institute's efforts to promote and support rural communities in the areas of Health, Education, Economic Opportunity a…
 
Ross Kennedy, founder of Exertherm, joins us to discuss the Industrial Internet of Things with Tom Forquer, Account Manager at Turtle & Hughes. The IIoT enables machines and sensors to send data to computers and control systems over secure networks, helping operators achieve unprecedented new efficiencies in production environments. Visit our websi…
 
In this episode of "Make Them Famous" - The Partner Enablement podcast, we catch up with our friends at Site-Seeker agency and their new technology partner Lead Forensics to find out what has transpired in the first 6 months of Site-Seeker's deployment of their new white label service relationship with Lead Forensics. Guests: Michael Graham, Lead F…
 
The partner program at 6sense has evolved through the years and one of their main focuses as they have grown their partner program was to ensure their Partner and marketing alignment. With this alignment they have been able to bring first in class marketing activities to their partners and create incredible resources that help with partner sourced …
 
In episode 18 of Field Notes, Merrill Wilcox and Robert Gaines of the Georgia Partnership for Excellence in Education connect with Paige Pushkin, Executive Director of the Georgia Foundation for Public Education (GFPE), to discuss the overwhelming educational needs in rural Georgia and how GFPE's Rural Education Fund is addressing those needs by "p…
 
PartnerUp - we're back! Good to be back too, we've missed ya. One thing we wouldn't miss though is the seemingly universal disdain of the dirtiest word in partnerships: "influence." Unfortunately, I think we all get it. "Partner Influence" has a bad rap for a reason -- it's been abused by too many and ignored as a result. But what about the today's…
 
Christina Lampe-Önnerud, CEO, Cadenza Innovation, sits down with two Turtle executives: Kathleen Shanahan, CEO, and Luis Valls, President, Electrical division. They discuss the strength of diversity partnerships, the future of our infrastructure, and what Cadenza’s award-winning technology – a patented and UL-listed supercell design for manufacturi…
 
What is up PartnerUp! On today's episode we're bringing back the duo format more dynamic than ever with the addition of Michele Albanese to the show. Lettts go! Today we discuss what the role of a "Partner Programs Manager" is and why you absolutely need one, now! Don't forget to subscribe on Apple Podcasts, Spotify, or anywhere you get your pods o…
 
Today’s discussion is perfect for any teams out there who know they need to (a) inform, (b) train, and (c) rely on their partners to successfully-execute a positioning change, pivot or enormous product release. To get an idea of how this can be done, I invited James Denker, Director of Partnerships for Imagination Media - someone who is no stranger…
 
What's up PartnerUp! We're BACK and dropping heat with the best names & knowledge in partnerships you SHOULD have heard of. And this is a name you're not going to forget with some lessons you can take all the way to the Board Room. Did you see those logos in the title? Avanish is perhaps (and IMO undoubtedly) the most decorated B2B SaaS Partner Exe…
 
With me today is Anca Bujor, Head of Biz/Dev and Strategic Partnerships at Unbounce. And one of the few dedicated landing page services agency founders Nic Scalice, CEO of Earnworthy. I invited these two onto this season of Make Them Famous to chat about how an already Category-Leading product like Unbounce generates success from partners like Nic …
 
Bobby Napiltonia is a LEGEND of Business Development, Partnerships, and GTM. He scaled the AppExchange under Benioff in the early 2000s, was the CRO of Twilio, Next, and has so many exits I can't count them. He was our FIRST outside guest on episode #2 of PartnerUp. And... he's... BACK! With the most poetic and deep conversation we've had on the sh…
 
Scott West (President, Turtle & Hughes Integrated Supply) discusses the origin and value of the integrated supply service model with George Krauter, who initiated and developed the concept of on-site supplier management of MRO storerooms. Email us at solutions@turtleintegrated.com or view our website at turtleintegrated.com for more information. Su…
 
What's up PartnerUp! We're BACK with another emergency pod on back-to-back days with a big announcement. If you didn't catch episode 032, we said goodbye to Justin in a heartfelt episode of reflection. In 033 we're looking forward and I'm amped to be welcoming Jason Yarborough, aka Yarby, as Drift's new Head of Tech Partnerships. Jason shares his f…
 
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