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Welcome to "The Human Design for Marketing Podcast," your ultimate guide to elevating your marketing game through the power of human design. Hosted by Yvette Mayer, this podcast is your gateway to unlocking your true potential as a marketer and activating your most magnetic personal brand. Discover how human design can help you elevate your frequency and express your true self, creating more influence, impact, and income. Each episode is filled with practical insights, expert interviews, and ...
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In March, I took a hard look at my business model and how it was impacting my energy. Coming off the hustle of February, I realized that while my business was thriving financially, I was feeling burnt out. I had to ask myself: Is this sustainable, and am I truly lit up by what I’m creating? March was the month of pivotal moves to get back into alig…
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February 2024 was a transformative month for my business as I moved back into action mode (after the holidays). In this episode, I recount the steps taken to evolve the Frequency Project by introducing a mix of pre-recorded modules and live coaching calls, which allowed the program to scale while maintaining its transformative impact. BUT it was al…
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Welcome to the First Part of the 12-part special series, where I’m sharing my top lessons and highlights from 2024, one month at a time. Every time you listen to one of these episodes, I’d love for you to reflect on your own 2024. What was going on for you that month? What lessons did you learn? Use your journals or scroll through your photo album …
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This episode is a little different from what you’re used to on the Human Design for Marketing Podcast. I’m kicking off a special series that will run through December 2024. With a five-week overseas adventure on the horizon, I wanted to create something unique to keep us connected while I’m away. This series will feature 12 short episodes, each hig…
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Welcome to Human Design for Marketing podcast! In today's episode, I am diving into topic that sparks both fascination and friction for many of us, that is, AI! The arch-journey I went through (I am assuming I am not alone in this) with the initial excitement about AI, then the frustration and resistance aka friction in using AI - to then coming ba…
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Hi all, in this episode I'm diving into a topic close to my heart and that's something I have strived so much to excel at, ie, getting paid to do what I love and what makes me #litupandliberated - true generator style! Which is my definition of abundance. Now, regardless of your Human design type, you do realize that you got into business and becam…
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🔗 Get 64 Cosmic Content Codes Guide here: https://www.yvettemayer.co/offers/uBDY6VoF (10% discount for podcast listeners - Use POD10 at the checkout) We are exploring all the gates of the Human Design Throat center and specifically how you can use its (super)powers to attract dream clients! I'm sharing keynotes on all individual gates of the throat…
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Get the 64 Cosmic Content Codes Guide here (For 10% off - Use special podcast listener coupon code POD10 at checkout) Let's talk about the spooky season of Human Design world aka Spleen gates transits, which we are still transiting through via Sun if you happen to listen to this episode in real time (or at least a week from now). I'm diving into th…
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Let's talk SCALING by Your Design... Which is a hot topic coming up more and more lately in conversations with my clients and audience, no surprise as we are transiting Gate 32, the gate of of duration as I record this episode. Listen in and really feel into this energy and its mechanics (which I call the 'long game cultivation' in marketing) and h…
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Get the 64 Cosmic Content Codes Guide here (For 10% off - Use special podcast listener coupon code POD10 at checkout) In this episode, I chat with Kylie Patchett, a brand visibility and voice coach, about finding the fun, joy and juice (or as I call it "being Lit up") in your marketing + business. Kylie is pouring all her human design nerdy-ness an…
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In this short episode I star with a personal share - the sad news of the loss of my furry bestie Chilli You will then hear about an inspiring story from my local meditation community in Nowra. A somewhat similar story to mine, a local man (Barron Hanson) leaving the high-stress world of New York advertising to bring mindfulness and wellness to his …
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Here's something you absolutely need to know if you want to hit the ball in your online marketing, and that is, > Marketing is a LONG GAME! < And absolutely no questions there. But how do you do it? How do you keep the pace? How do you keep going with only the most succinct messaging to form that strong connection with your audience, build authorit…
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What is magnetic marketing anyway? In this episode, we explore the evolution of magnetic marketing from its masculine origins (from Dan Kennedy's era) to today's more feminine, attraction-based approach. Now, this evolution perfectly aligns with how Human Design activates you into your authentic presence and differentiation in business landscape (e…
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In this episode, we dive deep into the Gene Keys Prosperity (Pearl) Sequence to uncover your biggest block to Instagram growth. I shared an IG post on this topic last week and so many of you resonated with, so I'm here responding with a deeper dive 👋🏻. On the show I share a transformational exercise you will find invaluable to work with this energy…
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Is Instagram truly dead, or are we witnessing a transformation in how brands connect with their audiences? In this episode of the Human Design for Marketing podcast, Yvette tackles this question head-on. You'll learn why the days of overly curated feeds are done, and how authenticity is the key to winning on the platform. She discusses why consiste…
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If you're up to date, we start this episode with results of the challenge set in episode #167 (listen to that one first so you can play along!). Then we pivot into the topic for this week....understanding the influence of each of the planets on your marketing. We go through them one by one, offering insights as to how you can look at your own bodyg…
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Get 64 Cosmic Content Codes Guide here (for 10% off - Use special podcast listener coupon code POD10 at checkout) Access your custom Human Design for Marketing Reading (report style) for just $67 USD > here Let's talk leveraging your Design, wisdom & knowledge for exponential abundance. And I'm not talking about the trendy terminology here but how …
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Get 10% off the 64 Cosmic Content Code Guide: Use coupon code POD10 (no space, all caps) at checkout Access your custom Human Design for Marketing Reading (report style) for just $67 USD > Here Let's be honest you started your dream business to be free and flow-y. But is it the case yet? In today's episode of Human Design for Marketing podcast, I'm…
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Use exclusive PODCAST listener coupon POD 10 (without space, all caps) and get your 64 COSMIC CONTENT CODES GUIDE >> HERE✨ Listen to episode 141 which is also about the Transits here. I'm sharing BTS on how Human Design transits helped me launch a successful product to my community and how it was a HOT sale bringing me $$$ in couple of days but mor…
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What happens when life throws you a curveball, and your business has to take the back seat? In this personal episode as I recount attending an Australian human design conference, only to be abruptly called back to Sydney due to my father's critical health condition. You'll hear about the difficult days by his bedside, the freedom my business provid…
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What even is messaging? It’s not any piece of content; it’s a consistent story and theme permeating your brand. Your messaging focuses on how you will deliver your value proposition and communicate your brands values. Based on the tone of voice, language, and core message, it’s a specific way to convey your ideas to your ideal clients. It’s how you…
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Ever felt like the missing piece of puzzle to your business success was simply understanding yourself better? Alicia Bettison, an intuitive business coach, joins me in this episode to share her story of how Human Design transformed both her personal and professional world big time. Alicia is an alumni of the Frequency Project, my signature program …
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You can’t deny the magic of my new Frequency song - I listen to it daily before work to begin my day with an instant upgrade in frequency. Listen to it yourself by heading back to Ep 160 after this one. In today’s episode, I share more about the business slump I faced in mid-2022. We’re going a little deeper into the details of how I felt and why, …
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A few months back an amazing Sweedish woman popped into my DM and sang to me. You heard that right....she sang to me. And it wasn't just any song, it was a song created for my business, with lyrics that gave voice to my mission.... and its effect on me was wild! Let me explain... Maria, "Heartsong," has a divine gift, is passionate about Human Desi…
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I've worked with around 40 women in deeply supportive group containers and privately. Every single woman has had a different experience and outcome. But today, I'm sharing the differentiators that I've observed in what really takes a client from knowing their design to amplifying their marketing and having the kind of quantum growth you dream of. I…
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It sounds unbelievable, but it's 100% true - my income in 2024, is up by 370% YTD. But I'm not here to throw around big numbers without giving you a whole lot of context as well. In this episode I take you through the past almost 18 months, along a journey that started our very difficult at the beginning (in true Gate 3 Personality Sun fashion). Th…
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In today’s episode, I'm sharing a personal reflection that came to me during a business retreat this past weekend (mid March 2024). This is not your standard "learn about Human Design for Marketing" episode but I think it offers even more value. In fact for some of you it could be the message you most need to hear right now. The big theme for today…
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The last episode of my podcast literally blew up, which was on finding your ideal clients inside your human design chart. A lot of you found it invaluable and reached out telling me it was absolute gold in decoding the key placements inside your chart for better understanding your clients, your community and how you best attract them (your magnetis…
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In today’s podcast, I’m sharing exactly how to identify your ideal clients using your Human Design chart. (you can download your FREE chart here: https://www.yvettemayer.com/chart ) Make sure you grab a pen and paper for this one; you will want to take action on this wisdom! Inside the episode, we explore where your ideal clients can be found in ke…
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In today’s podcast, I’m discussing the primary aspects of human design when it comes to creating more aligned, authentic and effective marketing. We’re uncovering 4 master keys of the Human Design system that will transform: your brand expression your communication style audience engagement your magnetism & client attraction & the way you might alr…
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This week, I'm trying something new, sharing a client case study that is a behind-the-scenes look at aligned marketing for incredible results 📈🚀. You will hear about Tricia Camacho, an incredible Costume Maker and Pattern Making teacher. Tricia and I have worked together for over 3.5 years, and she's had a front-row seat to my journey with Human De…
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In today’s episode I’m sharing some highlights of 2024 and the absolute chaos it has brought my way so far, plus how I’ve flipped that chaos around into success using my Gate 3 gift of Innovation. Now, I'm not just dishing out stories; I'm sharing an invitation too. Explore your own gate, dive into the shadows, dance with the gifts, and build a bra…
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In this episode I take you on my personal journey toward being more open to partnering with other business owners and growing my team. In reality, my shift towards openness to these partnerships came from contemplating my Gene Keys (Prosperity Sequence). Doing this work, in 2023, I discovered a block related to trust, a very deep-rooted issue trace…
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For me, saying goodbye to my signature high ticket offer, the Momentum Mastermind was a poignant moment in my entrepreneurial journey. And I'm share the raw and personal story behind this decision—the business evolution, deep trust in the universe's signs, and an unwavering commitment to aligning with my true frequency. You'll find a clue or two on…
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Want to skyrocket your Instagram impact and supercharge your sales? Your secret weapon is 100% your Human Design. In this episode, I share how to grow your Instagram impact, by amplifying your authentic energy (aka Human Design!). As always, we jump into Marketing best practices and fuse these with Human Design intelligence. I share Instagram-speci…
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In today’s episode, I'm taking you behind the scenes of the recent Frequency Project Minimind launch. I'll break down the numbers, the energy, and how unexpected twists can turn a launch into pure magic. Listen in for the magical lessons on; How mindset is everything and how our frequency attracts others into our circle What detachment from outcome…
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In today’s episode, I talk about all things “frequency” and how to fine-tune it to achieve effortless growth in your marketing and business. You’ll learn the strategy of attracting vs chasing and activating your magnetism for maximum results using minimal/aligned force (action). I discuss the relevant energy of gate 34, the gate of Power in Human D…
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In today’s episode, I'm spilling the tea on gate 14 - its gifts, shadows, the abundance codes within it and the biggest block I faced with this energy in my chart. I'll share how I've been working through it and reclaiming my power, bit by bit. It’s no secret that I’m playing in the quantum, myself, as I pioneer the Human Design for Marketing space…
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I can NOT wait to introduce to the dynamic duo that is Mia Steele and Kristen Werner, co-founders of the Hive Hub Collective. They're here to share their inspiring journey of connecting on TikTok, starting a thriving collab membership and in just five months, and attracting hundreds of members. Learn how they've leveraged the power of shoulder-to-s…
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In this week's podcast transmission, We’re exploring the hard facts of marketing, regardless of Human Design…and that is, that it’s both an art and a science, and that behavioral marketing principles developed over 100’s of years are equally important in you creating the impact you crave. In this episode, you’ll learn the fundamental marketing comp…
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I know, I know, you can't wait to delve deeper into your Human Design gates, I always say your chart is the gift that keeps on giving. Which kind of means that YOU are the gift that keeps on giving 🤩 In this episode, I take you through the gates that have the greatest ability to support you in how you market your business and nail your messaging (✨…
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In this episode, I'm sharing a unique strategy to transform your marketing messaging: and it's 100% about connecting into the cosmic magic ✨. We're going to untangle the influence of planetary alignments, with a special focus on the Gate 32 transit in the Human Design chart. We will decipher how planetary frequencies impact global events, and how t…
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In this episode we explore the Human Design transits and how they influence your life, business and of course your marketing. Firstly through the lens of the past 7 days in my business, which had some challenges under the Suns transit into gate 18 (you need to listen for all the details!). Like in Astrology, as the planets move throughout the year,…
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Coming off the back of The Frequency Project's September launch, the topic of launching has been front and centre in my world. And it got me thinking about launching in general and how it fits with our Human Design. Spoiler alert - I don't believe launching to be something that feels easy, OR that it only works for certain types...but more of that …
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In this episode, we're diving deep into my own adventures through the ever-evolving landscape of entrepreneurship Business is a rollercoaster of highs and lows it could be masked under pretty metrics of "external success" while behind the scenes, the daunting challenge of keeping up with life. For instance, the moment I went through the exhilaratio…
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In this episode, I discuss how understanding your Human Design profile lines is the secret to wielding more influence in your marketing. The profiles are described as the "costume of your purpose" which is why they are super interesting when it comes to your personal brand. They help you gain insight into how you are perceived and received, based o…
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I'm talking with Grace Costa, an inspiring photographer and photography mentor. 📸✨ Grace is a Splenic Projector, 1/4 profile. In this episode, we explore how applying Human Design for Marketing transformed Grace's business, leading to outcomes that surpassed her expectations. Tune in as Grace shares her story of igniting more joy and attracting an …
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What if the key to a successful PR campaign was not just in the strategies you employ, but in understanding the energy type that drives you? Amanda Foley, PR Consultant Strategist and Mentor who found her stride through applying the principles of human design and gene keys to her PR toolkit. Join us in a captivating dialogue that promises to open y…
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In this weeks episode Yvette shares five areas of Human Design (actually four, one from the Gene Keys) to support you in your marketing and sales approach. This is a chat you don't want to miss, with deep insight into the way Ra Uru Hu (the original custodian of Human Design) taught his community to understand the way they could leverage their char…
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If you have dipped your toe into Human Design and want to discover more, I know you are likely asking the question "how do I learn more about Human Design", "how do I use Human Design for my Business" or maybe even "how do I learn about Human Design for free?". I've got you covered! In this episode, I take you back to the genesis of Human Design, w…
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