Why Every Business Should Offer an Online Course Freebie [Alyssa Marshall Interview]

Your Digital Marketing Coach with Neal Schaffer

What just might be the ultimate lead magnet? An online course. And it doesn't have to be complex to create either.
Join me for this interview with Alyssa Marshall, co-founder of Owwlish. After 10 years of studying to become and becoming a dentist, Alyssa created her own online course for dentists and then used that custom technology in co-founding Owwlish as a way to help other course creators win at courses.
But her technology is not only for course creators. It's for any business.
As Alyssa explains in this interview, you're missing out if you don't have an online course freebie for your business. We discuss the why of this, but also:

• Why online courses will increase your opt-in rate - as a freebie on your website or you can run ads directly to them
• How to make your online course quickly
• How to use the course to fuel the rest of your business

After listening to this interview you'll never think of online courses as being just for content creators again!
Key Highlights
[03:16] Introduction of Podcast Guest, Alyssa Marshall
[05:53] How Alyssa Got Into Online Course Platform Industry
[11:42] How Did Alyssa Go About Launching Her First Courses
[13:53] Online Courses In A Lead Magnet Perspective
[22:59] The Easiest and Fastest Way to Get An Opt-in Gift for Free
[25:21] How to Use Course to Fuel Your Business
[28:19] How Alyssa Structured Her Platform
[35:49] Learning More About Owwlish
[38:37] How to Get Started in Owwlish
[39:59] Final Advice
[41:21] Connect with Alyssa
Notable Quotes

• The advantage of a video course is that you get all of that, in one, it doesn't even have to be that complicated.
• But the value you get as a business owner by having an online course opt in, like over like, after a week versus after three months, because you're complicated it your business is going to be at a at a much, much better place.
• Show up and do your thing.
• It's super helpful to just gain that likability factor and trust and you have a captive audience that is not distracted with all these other videos on the site or pops up at the end of the video thing. This audience is with you and gaining a quick win while they're with you. And you can lead them to the next logical step, which is to join your coaching program or to purchase your course or whatever it is.
• Make sure that you lead into selling, your course is not just going to be about teaching, but the last part should at least introduce selling.
• The idea of owlish is that you should be able to have a beautiful looking course, even if you can't code on any page of your website that you say it should live on.
• So really good easy rule of thumb to think about in terms of that is the what is free, the how is paid. So tell them what to do.
• So don't complicate this, just give them the watts, it's okay. That way they know you know what you're talking about. And they start to really trust you and think you're a credible source of information.

Guest Links:

• Owwlish: https://owwlish.com/

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