11 Takeaways from Content Marketing World 2022

Your Digital Marketing Coach with Neal Schaffer

I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about.
Key Highlights
[13:17] Developing Your Own Unique Brand Voice
[15:32] The Upside Down Pyramid of Personality
[22:18] Why Your Content Workflow Should Start With Live Video
[25:13] 3 Recommended Tools for Live Streaming
[27:20] Using Survey to Generate Multiple Content
[30:51] Piloting AI for Content Marketers
[38:20] Recommended Tools for AI Content
[41:34] How to Drive Revenue With Podcast and Networking
[43:00] Creating A Sales Strategy for YouTube That Doesn't Kill Your Channel
[45:01] 3 Buckets of Content for YouTube Strategy
[48:04] Designing Your Sales Funnel for the Visual Generation
[51:03] How to Reverse Engineer Your Competitors' Social Media Strategy
[52:12] Effectively Work With Journalists to Gain Increased Visibility for Your Content
[56:12] Tools for Your Press Release
[56:56] Google Analytics for Future Data
[1:00:28] Content Repurposing
[1:03:45] Create Content With Repurposing in Mind
Notable Quotes

• Don't compare yourself to your leading competitors. Compare yourself with yourself.
• I really put value in going deep with a number of people, the more people the better get to know them better. And that's, you know, equal to the sessions that I attend. That's what gives me a lot of value in going to these events, the in-person networking, that can happen.
• Each of us is capable of a memorable, relatable voice. So don't sound like everybody else on social media, do your own thing. But it's okay to be inspired. And it's okay to mimic.
• Look for questions from your other competitors.
• AI technology is not there to replace you, but to assist you. So the message is, to learn it early, be ahead of the curve, and reap the benefits.
• Content repurposing is finding creative ways to communicate your message in different formats, and in different locations so that you can reach and connect with more people.
• Different people have different appetites when it comes to content. Different people consume different content differently. And therefore we need to have everything in our buffet in order to satisfy as many people as possible.

Links Mentioned

• Episode 271
• Episode 218
• Episode 281

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