Manage episode 330249046 series 3354004
What your existing clients can say about your product or service carries a huge amount of credibility and influence.
Which is why getting them on camera can easily be the key to winning pitches and securing contracts.
Case studies when they’re produced correctly are the single most powerful marketing asset which you can produce or have produced for you.
Unlike all other marketing assets, case studies are unique because they are primarily an education resource.
And it’s because they’re an education resource is the reason why prospects are receptive to and actively seek out case studies to help them with their buying process.