The Key To Winning New Clients

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Зроблено James Rostance і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.

What your existing clients can say about your product or service carries a huge amount of credibility and influence.

Which is why getting them on camera can easily be the key to winning pitches and securing contracts.

Case studies when they’re produced correctly are the single most powerful marketing asset which you can produce or have produced for you.

Unlike all other marketing assets, case studies are unique because they are primarily an education resource.

And it’s because they’re an education resource is the reason why prospects are receptive to and actively seek out case studies to help them with their buying process.

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