NFTJoe & UNDRGRND Magazine - New Artists Discovery Engine

Web3 Magic - interviews with builders of novel blockchain solutions

Summary
Today it's a colorful chat about underground music and art discovery and support. UNDRGRND's journey is a testament of passion and persistence of NFTJoe.
Listen as he shares his journey into Web3 and crypto, starting with his interest in NFTs and writing about them. He discusses the early days of UNDRGRND, the project focused on featuring (new & up'n'coming) independent artists in Web3. Despite facing challenges and setbacks, Joe's persistence and belief in the project have kept it going for 4 years now.
He talks about the recent launch of the UNDRGRND token (called $GRND) and DAO membership cards, and the future plans for the project, including building a DAO and expanding to different parts of the world. Joe would like to see UNDRGRND branching out of just visual arts, into music and maybe film. He sees UNDRGRND as the platform that supports and promotes artists, musicians, and eventually film/movie creators in the Web3 space.
The focus of UNDRGRND is on incentivizing specific actions that benefit artists and fans with the goal being - creation of a sustainable platform that can continue to support creators indefinitely. And that cannot be done without creators supporting the platform back. So hop on for the ride now!
Takeaways

• Persistence and belief in a project can help overcome challenges and setbacks.
• Building trust and forming genuine connections with people in the Web3 space is important.
• Launching a project in the crypto space requires adaptability and the ability to pivot when necessary.
• Creating a community-owned project and involving members in decision-making can foster a sense of ownership and engagement.
• The founder envisions Underground as a place for art, music, and eventually film, with a focus on cultivating smaller artists.
• The platform aims to incentivize specific actions that benefit artists and fans, such as engaging with content and leaving comments.
• The goal is to create a sustainable platform that can continue to support creators indefinitely.

Chapters

00:00 Introduction and Background
13:48 The Journey into Web3 and Crypto
23:05 Launching the Underground Token and Membership Cards
27:48 Building a Community-Owned Project
30:24 The Vision for Underground: Art, Music, and Film
33:43 Focusing on Fans and Incentivizing Engagement
37:07 Demystifying Art and Cultivating a Community
40:46 Building a Sust

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