Why You Must Avoid Gaslighting in Marketing
Manage episode 322371054 series 3074731
Psychologists define gaslighting as a tactic in which an individual or an entity makes the target question their reality in a bid to gain more power. Some of the most common tactics include denials, deflections, and downright lies. Granted, the concept of gaslighting isn't anything new. In fact, you can trace this back to literary classics dating as far as 1938. Still, 20th-century pop culture has exacerbated the situation, which has morphed to include tactics in marketing. That’s why it’s imperative to learn what it is and how to avoid gaslighting.
Read this article: https://viralsolutions.net/avoid-gaslighting/
March 9, 2022 by Christine
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