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How Using Emotions in Marketing Can Yield Better Results
Manage episode 321783416 series 3074731
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“Just Do It” and “Choose Happiness” are two of the most notable ad campaign taglines in marketing history. Nike and Coca-Cola, respectively, are two brands that have mastered the art of using emotions in marketing.
Positive advertising is a staple for these brands. With Nike, their emotional branding appeals to the “inner hero” in everyone. With Coca-Cola, they bank on that rush of emotions when you pick up a bottle of their soda.
According to Harvard professor Gerald Zaltman, 95% of the purchasing decisions by consumers are made in the subconscious mind. Successful brands invest in maximizing the emotional connection with the audience because it influences their buying decision.
Let’s delve deep into the impact of using emotions in marketing and learn how to maximize their use in your campaign.
Read this article: https://viralsolutions.net/using-emotions-in-marketing-better-results/
February 21, 2022 by Shannon Kegerries
With the help of professional marketing services from Viral Solutions, you can create emotional marketing strategies that trigger the right response from your audience and give them a sense of belonging. Start with a FREE 50-point Marketing Audit.
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