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55 Relying On Word Of Mouth Could Be A Bad Thing
Manage episode 356455639 series 3339200
Вміст надано Sumantha McMahon. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sumantha McMahon або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Word of mouth is, of course, brilliant. It feels great too. But, what if you want to grow or scale your business?
Typically, when we launch something new, we need to get beyond our existing clients. And that needs visibility, in a style where you can decide what message is being spread.
I know a few people who rely on word of mouth, and have no intention of growing their business.
But this is for people who do want to grow or scale.
This is for people who want to reach a wider audience, outside of their existing clients.
Here's what I talk about:
- Why relying on word of mouth can be a bad thing
- What you can do instead
- Ways to ensure marketing isn't overwhelming
- Three ways to unlock what to write when marketing your business
Enjoy :-)
- Sumantha
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👋🏽 Hello! I'm Sumantha McMahon, a qualified business trainer with over 15 years' experience, and a former teacher turned tutor.
I specialise in supporting education business owners launch, grow and scale on their terms.
Here are three ways to work with me:
#1 Bespoke 1:1 Mentoring
Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.
#2 The Tutors' Mastermind
The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.
#3 The Training Jukebox
A growing hub of resources and self-paced courses e.g. group classes, to help you pick and choose specific areas of your business to boost.
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Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.
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