Hug the Cactus: Advertising to Haters

Under the Influence with Terry O'Reilly

Вміст надано Apostrophe Podcast Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Apostrophe Podcast Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1M ago 26:04

MP3•Головна епізоду

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on March 15, 2025 16:05 (5d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

This week, we look at how some companies advertise to haters.

Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.

Supercuts took negative comments about cheap haircuts and created a hilarious advertising campaign.

Spirit Airlines gave haters a place to vent – then offered them 8,000 free air miles.

And drink maker Oatly, actually dedicated a website to their haters.

Hosted on Acast. See acast.com/privacy for more information.

365 епізодів

#Marketing #Canada Marketing #Canada #Business #Society #Apostrophe Podcast Network #Advertising #Pop Culture #Terry OReilly #Influence #CBC