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Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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[Ep62/21Jun21] - Google Simplifies YouTube Ad Creation Process & Other Digital Marketing Updates from the Week of Jun 21, 2021

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Manage episode 296175123 series 2839121
Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1. Facebook Launches Live Audio Rooms - Live Audio Rooms is way to host an audio event on Facebook, like a live radio show with an audience. The feel of the Live Audio Room is like a live event attended by an audience with interactive elements included like hand raising and the ability to be invited to speak or ask questions at the live event. The creators of the live events will be able to create Live Audio Rooms via an iOS app while the audience can participate in the event via Android or iOS devices.

At this time Facebook is rolling out the Live Audio Rooms for public figures who are invited to participate and “select” Facebook groups. The host can invite people to the Live Audio Rooms and broadcast up to fifty speakers. There is no limit to the size of the listening audience.

2. 4 New E-commerce Features from Facebook - Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. The 4 New Features are:

  • Facebook shop - After a Facebook Shop is set up, products are eligible to appear in the Shop tabs on Instagram and Facebook. Businesses in the US can now choose Marketplace as an additional sales channel. addition, businesses in several countries can showcase their entire Shop in WhatsApp. WhatsApp users can browse a Shop’s inventory, get product information, and chat about specific items before making a purchase.
  • Customer reviews on Instagram - Customer ratings and reviews will be expanded to products in Shops on Instagram. After this feature rolls out it will include photos and videos from the community in addition to written reviews.
  • Personalized Shop Ads - Shop ads will have the ability to send shoppers to where they are most likely to make a purchase based on prior shopping activity.
  • Expanded use of AR Try-On Feature - Facebook is developing new APIs that will make it easier, faster and more cost-effective for brands and advertisers to bring AR into their catalogs. This is rolling out first to brands in the beauty category, with support coming to other verticals in the near future. Lastly, Facebook is bringing AR to a new ad unit that will automatically show relevant products to people based on their interests, encouraging them to “try it on.”

3. Twitter Accepting Applications for Ticketed Spaces and Super Follows - Twitter is moving ahead with the next phase of its creator monetization push with users now able to apply to test its coming Super Follow and Ticketed Spaces options. Twitter has been developing both options for some time, with the platform first announcing the expanded monetization tools at its Analyst Day overview back in February.

First, on Ticketed Spaces users will be able to charge for exclusive access to audio Spaces sessions, with variable ticket price options.

While Super Follows, meanwhile, will also enable users to charge a monthly fee to give fans access to a range of additional content and engagement features, like newsletters, exclusive live-streams, product discounts, etc.

Both will facilitate new opportunities for creators, and incentivize them to establish a stronger presence in the app, which will help Twitter improve engagement overall, and ideally, grow its audience significantly over the next few years, in line with its stated targets.

4. iOS Twitter Users Can Now Share Their Stories Directly to Instagram Stories - Skip the screenshots –– sharing Tweets to Instagram Stories right from the share menu is out for everyone on iOS!

Tap the share icon on a Tweet and select “Instagram Stories”. Once your Instagram app opens, you can resize/reposition the Tweet sticker before posting.

5. Twitter Adds 15-Second Views as a New Objective for Ad Campaigns - Twitter is providing advertisers with more options to maximize their video ad campaigns, with a new 15-second view bid unit, which will prioritize reach to users who are more likely to consume video content. As explained by Twitter:

"To better meet the needs of advertisers who rely heavily on quality video views and video completion rates, we’re rolling out a ‘15-second (15s) view’ buying model that prioritizes for engaged, longform views on their content. This new bid unit is built to optimize for delivering 15-second or completed views, whichever comes first, and early testing has shown that it drives Twitter’s highest video completion rates yet."

6. TikTok Jump Allows Creators to Add Third Party Apps & Services - TikTok has announced the launch of a new feature called 'Jumps', which will enable creators to link to third-party owned mini-programs and services from their video clips, including recipes, quizzes, and more.

The 'Jumps' are displayed as links on the screen. When tapped, the links then take users through to a selection of approved, third-party experiences, which users are able to add to their clips within the upload process.

This is very similar to Snapchat's recent expansion of its developer tools to facilitate support for third-party apps within Spotlight, its own version of TikTok.

Not all users will be able to add Jumps to their clips straight away, though TikTok notes that it is opening up broader access to the option over time. In addition to this, TikTok is also giving more developer access to its Jumps creation program, which will enable it to add in more creative options for additions to your TikTok clips.

7. Google May Suspend Merchant Sites that Show Invalid Product Availability - Google Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the company said. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021.

What is the inaccurate availability policy? Google explained that a Google Merchant Center account can receive a warning or a suspension when “one or more of your products show as unavailable for purchase at checkout even though they’re displayed as being in stock on your landing pages.” If you are showing users that a product is available on the product landing page but when they click to add it to the cart, it changes that availability as not available, that can lead to violating this policy.

8. YouTube is Adding Detailed Info for Policy Violations - YouTube has announced a new test designed to improve the process of addressing policy violations in video clips.

"We want to make it easier for Creators to understand policy decisions, know when to appeal, and avoid similar violations in the future – that’s why we’re testing out improved policy emails that provide an example of a timestamp showing where we believe the policy violation exists in the video."

The new process will provide a direct, time-stamped linked to the section of your video which YouTube's system has identified as potentially breaching its rules, while the alerts will also include specific details about the relevant Community Guideline and links to related help resources.

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200 епізодів

Artwork
iconПоширити
 
Manage episode 296175123 series 2839121
Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1. Facebook Launches Live Audio Rooms - Live Audio Rooms is way to host an audio event on Facebook, like a live radio show with an audience. The feel of the Live Audio Room is like a live event attended by an audience with interactive elements included like hand raising and the ability to be invited to speak or ask questions at the live event. The creators of the live events will be able to create Live Audio Rooms via an iOS app while the audience can participate in the event via Android or iOS devices.

At this time Facebook is rolling out the Live Audio Rooms for public figures who are invited to participate and “select” Facebook groups. The host can invite people to the Live Audio Rooms and broadcast up to fifty speakers. There is no limit to the size of the listening audience.

2. 4 New E-commerce Features from Facebook - Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. The 4 New Features are:

  • Facebook shop - After a Facebook Shop is set up, products are eligible to appear in the Shop tabs on Instagram and Facebook. Businesses in the US can now choose Marketplace as an additional sales channel. addition, businesses in several countries can showcase their entire Shop in WhatsApp. WhatsApp users can browse a Shop’s inventory, get product information, and chat about specific items before making a purchase.
  • Customer reviews on Instagram - Customer ratings and reviews will be expanded to products in Shops on Instagram. After this feature rolls out it will include photos and videos from the community in addition to written reviews.
  • Personalized Shop Ads - Shop ads will have the ability to send shoppers to where they are most likely to make a purchase based on prior shopping activity.
  • Expanded use of AR Try-On Feature - Facebook is developing new APIs that will make it easier, faster and more cost-effective for brands and advertisers to bring AR into their catalogs. This is rolling out first to brands in the beauty category, with support coming to other verticals in the near future. Lastly, Facebook is bringing AR to a new ad unit that will automatically show relevant products to people based on their interests, encouraging them to “try it on.”

3. Twitter Accepting Applications for Ticketed Spaces and Super Follows - Twitter is moving ahead with the next phase of its creator monetization push with users now able to apply to test its coming Super Follow and Ticketed Spaces options. Twitter has been developing both options for some time, with the platform first announcing the expanded monetization tools at its Analyst Day overview back in February.

First, on Ticketed Spaces users will be able to charge for exclusive access to audio Spaces sessions, with variable ticket price options.

While Super Follows, meanwhile, will also enable users to charge a monthly fee to give fans access to a range of additional content and engagement features, like newsletters, exclusive live-streams, product discounts, etc.

Both will facilitate new opportunities for creators, and incentivize them to establish a stronger presence in the app, which will help Twitter improve engagement overall, and ideally, grow its audience significantly over the next few years, in line with its stated targets.

4. iOS Twitter Users Can Now Share Their Stories Directly to Instagram Stories - Skip the screenshots –– sharing Tweets to Instagram Stories right from the share menu is out for everyone on iOS!

Tap the share icon on a Tweet and select “Instagram Stories”. Once your Instagram app opens, you can resize/reposition the Tweet sticker before posting.

5. Twitter Adds 15-Second Views as a New Objective for Ad Campaigns - Twitter is providing advertisers with more options to maximize their video ad campaigns, with a new 15-second view bid unit, which will prioritize reach to users who are more likely to consume video content. As explained by Twitter:

"To better meet the needs of advertisers who rely heavily on quality video views and video completion rates, we’re rolling out a ‘15-second (15s) view’ buying model that prioritizes for engaged, longform views on their content. This new bid unit is built to optimize for delivering 15-second or completed views, whichever comes first, and early testing has shown that it drives Twitter’s highest video completion rates yet."

6. TikTok Jump Allows Creators to Add Third Party Apps & Services - TikTok has announced the launch of a new feature called 'Jumps', which will enable creators to link to third-party owned mini-programs and services from their video clips, including recipes, quizzes, and more.

The 'Jumps' are displayed as links on the screen. When tapped, the links then take users through to a selection of approved, third-party experiences, which users are able to add to their clips within the upload process.

This is very similar to Snapchat's recent expansion of its developer tools to facilitate support for third-party apps within Spotlight, its own version of TikTok.

Not all users will be able to add Jumps to their clips straight away, though TikTok notes that it is opening up broader access to the option over time. In addition to this, TikTok is also giving more developer access to its Jumps creation program, which will enable it to add in more creative options for additions to your TikTok clips.

7. Google May Suspend Merchant Sites that Show Invalid Product Availability - Google Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the company said. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021.

What is the inaccurate availability policy? Google explained that a Google Merchant Center account can receive a warning or a suspension when “one or more of your products show as unavailable for purchase at checkout even though they’re displayed as being in stock on your landing pages.” If you are showing users that a product is available on the product landing page but when they click to add it to the cart, it changes that availability as not available, that can lead to violating this policy.

8. YouTube is Adding Detailed Info for Policy Violations - YouTube has announced a new test designed to improve the process of addressing policy violations in video clips.

"We want to make it easier for Creators to understand policy decisions, know when to appeal, and avoid similar violations in the future – that’s why we’re testing out improved policy emails that provide an example of a timestamp showing where we believe the policy violation exists in the video."

The new process will provide a direct, time-stamped linked to the section of your video which YouTube's system has identified as potentially breaching its rules, while the alerts will also include specific details about the relevant Community Guideline and links to related help resources.

<...

  continue reading

200 епізодів

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