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Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Ep161 - Google's John Mueller on "Gambling with SEO shortcuts"​

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Manage episode 364004961 series 2839121
Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Episode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

1. HomeAdvisor Penalized by FTC for False Claims -
HomeAdvisor, a popular online marketplace for home improvement services, has been penalized by the Federal Trade Commission (FTC) for making false claims about the quality of leads it sells to service providers.

The FTC's complaint alleged that HomeAdvisor had made false, misleading, or unsubstantiated claims about the quality and source of the leads it sells to service providers. The complaint also alleged that HomeAdvisor often told service providers that its leads result in jobs at rates much higher than it can substantiate. Some of the false and misleading claims made by HomeAdvisor are:

  • That its leads were "hand-picked" by HomeAdvisor experts.
  • That its leads were "pre-qualified" and "ready to buy."
  • That its leads were "more likely to convert" than leads from other sources.

The FTC's complaint also alleges that HomeAdvisor failed to disclose that its leads were often generated by bots or other automated means, and that they were not always from people who were actually interested in buying home improvement services.

As part of the settlement, HomeAdvisor will pay $50 million to the FTC and will be required to change its business practices. These changes include:

  • Disclosing that its leads may be generated by bots or other automated means.
  • Disclosing that its leads may not be from people who are actually interested in buying home improvement services.
  • Providing service providers with more information about the leads they are buying.

This settlement is a reminder that businesses must be careful about the claims they make about their products or services. Businesses that make false or misleading claims can be subject to penalties from the FTC.

If you believe that you have been the victim of false or misleading claims about leads, you can contact the FTC at https://www.ftc.gov/complaint.

If you need assistance with your marketing or advertising, please contact me for a free consultation. I can help you ensure that your business is compliant with all applicable laws and regulations. You can also contact me for a comprehensive audit to help you ensure that your business is not making false or misleading claims.

2. Meta Adds New Lead Generation Tools to Facebook -
Meta is adding new lead generation tools to Facebook, making it easier for businesses to collect contact information from potential customers. The new tools include a lead form builder, which allows businesses to create custom lead forms, , a lead magnet library, a lead generation chatbot and a lead generation ad, which allows businesses to promote their lead forms to a wider audience.

The lead form builder allows businesses to create custom lead forms that can be embedded on their website or in their Facebook posts.

The lead magnet library provides businesses with a selection of pre-made lead magnets, such as ebooks, checklists, and white papers.

The lead generation chatbot allows businesses to collect contact information from potential customers through a conversation in Messenger.

The new lead generation tools are available to all businesses that use Facebook. To use the lead form builder, businesses will need to create a Facebook Page and then add the lead form builder to their Page. To use the lead generation ad, businesses will need to create a Facebook Ad and then select the "Lead Generation" objective.

The new lead generation tools are a great way for businesses to collect contact information from potential customers. The lead form builder is easy to use and allows businesses to create custom lead forms that fit their needs.

Meta says that the new lead generation tools are designed to help businesses "grow their audience, increase engagement, and drive sales."

3. Meta Starts Refunding Advertisers for Overspending Glitch -
Meta has started to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs.

The glitch occurred on April 23, when Meta's automated system overspent advertisers' daily budgets in a matter of hours. CPAs also tripled.

Meta has said that it is still investigating the cause of the glitch, but it has apologized for the inconvenience and promised to make it right.

If you were affected by the glitch, you can request a refund by visiting Meta's website.

4. Google Merchant Center COVID-19 Update - Starting from June 2023, Google is making a significant change to its COVID-19 policy under its Sensitive Events Policy. The company will be lifting restrictions on COVID-19 related content, meaning that Shopping ads and free listings containing COVID-19 related terms will no longer be restricted. In addition, the approval via LegitScript or Project N95 will no longer be required. This policy update will allow Shopping ads and free listings for certain types of face masks, vaccines, and other COVID-19 related products.

However, it's important to note that all content related to COVID-19 will still be subject to all other Shopping policies. These policies prohibit content that could be harmful to users and the overall shopping ecosystem, including any form of misrepresentation.

If you're unsure about how this update might impact your business, or if you need assistance in adjusting your marketing strategy in line with these changes, I'm here to help. Please do not hesitate to contact me for an audit and let's make sure your business continues to thrive in these changing times.

5. YouTube to Offer Unskippable Ads on Connected TV -
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers. Now, the company is testing a new ad format that will allow advertisers to show unskippable 30-second ads on connected TV devices.

The new ad format is called YouTube Select, and it is currently being tested with a small group of advertisers. If the test is successful, YouTube plans to roll out the format to more advertisers in the coming months.

YouTube Select ads will be placed before, during, or after videos on connected TV devices. Viewers will not be able to skip these ads, which will last for 30 seconds each. Advertisers will be able to target their ads based on a variety of factors, including the viewer's interests, demographics, and viewing history.

The introduction of unskippable ads on connected TV is a significant development for the advertising industry. It is a way for advertisers to reach a large audience with their messages, and it is a way for YouTube to generate more revenue. These ads can be a more effective way to reach your target audience, since they will be guaranteed to see your ad.

And if you are interested in running YouTube Select ads, I can do an audit, assess your need and then develop a strategy for using YouTube Select to reach your target audience .

6. Google Analytics 4 Audience Builder Refresh - Google Analytics 4 has recently refreshed its audience builder, adding new dimensions and metrics, enhanced ways to manipulate event value and event count, and a new option to ...

  continue reading

200 епізодів

Artwork
iconПоширити
 
Manage episode 364004961 series 2839121
Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Episode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

1. HomeAdvisor Penalized by FTC for False Claims -
HomeAdvisor, a popular online marketplace for home improvement services, has been penalized by the Federal Trade Commission (FTC) for making false claims about the quality of leads it sells to service providers.

The FTC's complaint alleged that HomeAdvisor had made false, misleading, or unsubstantiated claims about the quality and source of the leads it sells to service providers. The complaint also alleged that HomeAdvisor often told service providers that its leads result in jobs at rates much higher than it can substantiate. Some of the false and misleading claims made by HomeAdvisor are:

  • That its leads were "hand-picked" by HomeAdvisor experts.
  • That its leads were "pre-qualified" and "ready to buy."
  • That its leads were "more likely to convert" than leads from other sources.

The FTC's complaint also alleges that HomeAdvisor failed to disclose that its leads were often generated by bots or other automated means, and that they were not always from people who were actually interested in buying home improvement services.

As part of the settlement, HomeAdvisor will pay $50 million to the FTC and will be required to change its business practices. These changes include:

  • Disclosing that its leads may be generated by bots or other automated means.
  • Disclosing that its leads may not be from people who are actually interested in buying home improvement services.
  • Providing service providers with more information about the leads they are buying.

This settlement is a reminder that businesses must be careful about the claims they make about their products or services. Businesses that make false or misleading claims can be subject to penalties from the FTC.

If you believe that you have been the victim of false or misleading claims about leads, you can contact the FTC at https://www.ftc.gov/complaint.

If you need assistance with your marketing or advertising, please contact me for a free consultation. I can help you ensure that your business is compliant with all applicable laws and regulations. You can also contact me for a comprehensive audit to help you ensure that your business is not making false or misleading claims.

2. Meta Adds New Lead Generation Tools to Facebook -
Meta is adding new lead generation tools to Facebook, making it easier for businesses to collect contact information from potential customers. The new tools include a lead form builder, which allows businesses to create custom lead forms, , a lead magnet library, a lead generation chatbot and a lead generation ad, which allows businesses to promote their lead forms to a wider audience.

The lead form builder allows businesses to create custom lead forms that can be embedded on their website or in their Facebook posts.

The lead magnet library provides businesses with a selection of pre-made lead magnets, such as ebooks, checklists, and white papers.

The lead generation chatbot allows businesses to collect contact information from potential customers through a conversation in Messenger.

The new lead generation tools are available to all businesses that use Facebook. To use the lead form builder, businesses will need to create a Facebook Page and then add the lead form builder to their Page. To use the lead generation ad, businesses will need to create a Facebook Ad and then select the "Lead Generation" objective.

The new lead generation tools are a great way for businesses to collect contact information from potential customers. The lead form builder is easy to use and allows businesses to create custom lead forms that fit their needs.

Meta says that the new lead generation tools are designed to help businesses "grow their audience, increase engagement, and drive sales."

3. Meta Starts Refunding Advertisers for Overspending Glitch -
Meta has started to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs.

The glitch occurred on April 23, when Meta's automated system overspent advertisers' daily budgets in a matter of hours. CPAs also tripled.

Meta has said that it is still investigating the cause of the glitch, but it has apologized for the inconvenience and promised to make it right.

If you were affected by the glitch, you can request a refund by visiting Meta's website.

4. Google Merchant Center COVID-19 Update - Starting from June 2023, Google is making a significant change to its COVID-19 policy under its Sensitive Events Policy. The company will be lifting restrictions on COVID-19 related content, meaning that Shopping ads and free listings containing COVID-19 related terms will no longer be restricted. In addition, the approval via LegitScript or Project N95 will no longer be required. This policy update will allow Shopping ads and free listings for certain types of face masks, vaccines, and other COVID-19 related products.

However, it's important to note that all content related to COVID-19 will still be subject to all other Shopping policies. These policies prohibit content that could be harmful to users and the overall shopping ecosystem, including any form of misrepresentation.

If you're unsure about how this update might impact your business, or if you need assistance in adjusting your marketing strategy in line with these changes, I'm here to help. Please do not hesitate to contact me for an audit and let's make sure your business continues to thrive in these changing times.

5. YouTube to Offer Unskippable Ads on Connected TV -
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers. Now, the company is testing a new ad format that will allow advertisers to show unskippable 30-second ads on connected TV devices.

The new ad format is called YouTube Select, and it is currently being tested with a small group of advertisers. If the test is successful, YouTube plans to roll out the format to more advertisers in the coming months.

YouTube Select ads will be placed before, during, or after videos on connected TV devices. Viewers will not be able to skip these ads, which will last for 30 seconds each. Advertisers will be able to target their ads based on a variety of factors, including the viewer's interests, demographics, and viewing history.

The introduction of unskippable ads on connected TV is a significant development for the advertising industry. It is a way for advertisers to reach a large audience with their messages, and it is a way for YouTube to generate more revenue. These ads can be a more effective way to reach your target audience, since they will be guaranteed to see your ad.

And if you are interested in running YouTube Select ads, I can do an audit, assess your need and then develop a strategy for using YouTube Select to reach your target audience .

6. Google Analytics 4 Audience Builder Refresh - Google Analytics 4 has recently refreshed its audience builder, adding new dimensions and metrics, enhanced ways to manipulate event value and event count, and a new option to ...

  continue reading

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