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Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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[Ep139] - Google Adds ‘Experience’ To Search Quality Raters Guidelines. EAT Becomes EEAT.

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Manage episode 350216747 series 2839121
Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1. Reddit Launches Reddit for Business Website - Reddit’s launched a Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Reddit ads journey. In the announcement, Reddit wrote that:

90% of users trust Reddit to learn about new products and brands. For context, that’s higher than Google, Amazon, Twitter, Instagram, and Snapchat. The communities’ trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They’re also more likely to recommend the products they love - which never hurts

If you’re thinking about Reddit ads, it’s definitely worth a look, with the case studies, in particular, acting as a guide book, of sorts, for effective, creative Reddit marketing. Listen to the podcast to hear what I feel about Reddit Ads.

2. Instagram ‘Group Profile’ - This week, Instagram updated its group chat function and are now calling it ‘Group Profiles’. Content inside the group profile will only be visible to group members, and Collaborative Collections. Group Profiles are effectively shared profiles where you can post content for the entertainment of the group (that won’t be shared with your followers), while Collaborative Collections will enable you to save posts to a private collection within your group chat. To me, this is just the beginning of IG Group since Meta (parent company of Facebook) has realized that a lot of IG users do not use Facebook thus need a way to keep them on the platform longer.

3. GA4 Now Has A Built-In Landing Page Report - A landing page is the first page someone lands on when they visit your website. Google Analytics 4 (GA4) is rolling out an out of the box functionality that allows users to generate landing reports. Before this update, which is being rolled out to users gradually, landing page reports had to be manually constructed. This was an confusing process, which required multiple clicks.

Use the report to evaluate the effectiveness of your landing pages. The default, automated report includes metrics for Views, New Users, Average Engagement Time per Session, Conversions, and Total Revenue. However, these fields can be modified and customized to business needs.

4. Google Launches Search Status Dashboard - Google has launched a status dashboard for Google Search at status.search.google.com. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving… while system disruptions are extremely rare, we want to be transparent when they do happen.”

5. Google Ads Introduces Simulation Tool For Data-Driven Attribution - Before making a purchase or completing another valuable action on your website, people may click or interact with several of your ads. Typically, all credit for the conversion is given to the last ad customers interacted with. But was it really that ad that made them decide to choose your business? Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customer. It uses data from your account to determine which keywords, ads, and campaigns have the greatest impact on your business goals.

Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. To convince Advertisers on the benefits of using Data-Driven Attribution, Google is rolling out a simulation tool for eligible advertisers that will allow them to see how automated bidding would have reacted to data-driven attribution over the last seven days.

P.S: Google is also working to bring data-driven attribution to more advertisers and more ad types. Historically, data-driven attribution has supported Search, Shopping, Display and YouTube ads. Google is expanding its support to app conversions and will begin supporting Discovery formats (including those in Performance Max) next year.

Google claims that “Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions.” You can read the announcement from Google here.

6. Google Ads Introduces Four New Features To The Insights Page - Google has introduced four new features to the Insights page in Google Ads - search terms insights, asset insights, audience insights, and change history insights.

  • Search terms insights let you see what your customers are searching for without having to examine every individual search term, Google explained. By grouping these terms into broader, intent-based categories, you can easily identify which themes are most popular with your customers along with metrics like conversion performance, search volume and search volume growth.
  • Asset insights helps you learn about the creative assets that "resonate with your potential customers," Google wrote. This is an easy way to identify highly-engaged audiences, and can be used to inform the assets and landing pages you create for these groups, or even shift your entire marketing and product strategy. Using our previous sporting goods retailer example, you might see that bicycle-related image and video creative resonates with “Green Living Enthusiasts.” Based on this insight, you can pair these assets with a landing page that prominently features your sustainability efforts, or go one step further and use the insight to build out a completely new product line, Google added.
  • Audience insights, was recently added to the account level on Google Ads. This insights page helps you understand the characteristics of the people who engaged with your business. These insights give you a better idea of what your customers care about, making it easier to tune your creative for their unique interests and traits.
  • Change history insights help you identify how changes you’ve made in your account may impact performance. When there’s a significant shift in your campaign’s key metrics, this insight can help you find out which changes you made that may have caused this shift in performance — and then figure out how to proceed.

7. Google Rolls-out December 2022 Link Spam Update - Google has rolled out a December 2022 link spam update. In the announcement, Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.

This update is leveraging Google’s SpamBrain - Google’s AI-based spam prevention system that the search company launched in 2018. SpamBrain is credited by Google for catching about six times more spam sites...

  continue reading

200 епізодів

Artwork
iconПоширити
 
Manage episode 350216747 series 2839121
Вміст надано Sajid Islam. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Sajid Islam або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1. Reddit Launches Reddit for Business Website - Reddit’s launched a Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Reddit ads journey. In the announcement, Reddit wrote that:

90% of users trust Reddit to learn about new products and brands. For context, that’s higher than Google, Amazon, Twitter, Instagram, and Snapchat. The communities’ trust turns into action. Redditors tend to be more informed consumers, more valuable buyers, and they go hard for their favorite brands. They’re also more likely to recommend the products they love - which never hurts

If you’re thinking about Reddit ads, it’s definitely worth a look, with the case studies, in particular, acting as a guide book, of sorts, for effective, creative Reddit marketing. Listen to the podcast to hear what I feel about Reddit Ads.

2. Instagram ‘Group Profile’ - This week, Instagram updated its group chat function and are now calling it ‘Group Profiles’. Content inside the group profile will only be visible to group members, and Collaborative Collections. Group Profiles are effectively shared profiles where you can post content for the entertainment of the group (that won’t be shared with your followers), while Collaborative Collections will enable you to save posts to a private collection within your group chat. To me, this is just the beginning of IG Group since Meta (parent company of Facebook) has realized that a lot of IG users do not use Facebook thus need a way to keep them on the platform longer.

3. GA4 Now Has A Built-In Landing Page Report - A landing page is the first page someone lands on when they visit your website. Google Analytics 4 (GA4) is rolling out an out of the box functionality that allows users to generate landing reports. Before this update, which is being rolled out to users gradually, landing page reports had to be manually constructed. This was an confusing process, which required multiple clicks.

Use the report to evaluate the effectiveness of your landing pages. The default, automated report includes metrics for Views, New Users, Average Engagement Time per Session, Conversions, and Total Revenue. However, these fields can be modified and customized to business needs.

4. Google Launches Search Status Dashboard - Google has launched a status dashboard for Google Search at status.search.google.com. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google wrote, “as we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing, and serving… while system disruptions are extremely rare, we want to be transparent when they do happen.”

5. Google Ads Introduces Simulation Tool For Data-Driven Attribution - Before making a purchase or completing another valuable action on your website, people may click or interact with several of your ads. Typically, all credit for the conversion is given to the last ad customers interacted with. But was it really that ad that made them decide to choose your business? Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customer. It uses data from your account to determine which keywords, ads, and campaigns have the greatest impact on your business goals.

Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. To convince Advertisers on the benefits of using Data-Driven Attribution, Google is rolling out a simulation tool for eligible advertisers that will allow them to see how automated bidding would have reacted to data-driven attribution over the last seven days.

P.S: Google is also working to bring data-driven attribution to more advertisers and more ad types. Historically, data-driven attribution has supported Search, Shopping, Display and YouTube ads. Google is expanding its support to app conversions and will begin supporting Discovery formats (including those in Performance Max) next year.

Google claims that “Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions.” You can read the announcement from Google here.

6. Google Ads Introduces Four New Features To The Insights Page - Google has introduced four new features to the Insights page in Google Ads - search terms insights, asset insights, audience insights, and change history insights.

  • Search terms insights let you see what your customers are searching for without having to examine every individual search term, Google explained. By grouping these terms into broader, intent-based categories, you can easily identify which themes are most popular with your customers along with metrics like conversion performance, search volume and search volume growth.
  • Asset insights helps you learn about the creative assets that "resonate with your potential customers," Google wrote. This is an easy way to identify highly-engaged audiences, and can be used to inform the assets and landing pages you create for these groups, or even shift your entire marketing and product strategy. Using our previous sporting goods retailer example, you might see that bicycle-related image and video creative resonates with “Green Living Enthusiasts.” Based on this insight, you can pair these assets with a landing page that prominently features your sustainability efforts, or go one step further and use the insight to build out a completely new product line, Google added.
  • Audience insights, was recently added to the account level on Google Ads. This insights page helps you understand the characteristics of the people who engaged with your business. These insights give you a better idea of what your customers care about, making it easier to tune your creative for their unique interests and traits.
  • Change history insights help you identify how changes you’ve made in your account may impact performance. When there’s a significant shift in your campaign’s key metrics, this insight can help you find out which changes you made that may have caused this shift in performance — and then figure out how to proceed.

7. Google Rolls-out December 2022 Link Spam Update - Google has rolled out a December 2022 link spam update. In the announcement, Google wrote, “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost. This launch will affect all languages.

This update is leveraging Google’s SpamBrain - Google’s AI-based spam prevention system that the search company launched in 2018. SpamBrain is credited by Google for catching about six times more spam sites...

  continue reading

200 епізодів

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