EP 73: How to Market Without Monopolizing Your Time With Justin Knott

Thriving Practice with Tracy Cherpeski

It’s always fun talking with marketing experts, because if they’re good at what they do, they can explain how things work in simple, digestible ways, and if they’re excellent at what they do, they’ll help you understand the realities of marketing, set realistic expectations, and they’ll partner with you to achieve your goals and objectives.

This is exactly what I learned about today’s guest. I’m thrilled to have spent time speaking with the high-integrity, extremely smart marketing genius, Justin Knott of Intrepy Healthcare Marketing.

We discussed top SEO strategies to get your practice ranking for the procedures you want to grow, or conditions you treat. He gave a great tip about multiple-location practices and their SEO: structure your website after the franchise model with separate websites for each location.

We also talked about one of my favorite topics, which is how to avoid monopolizing the physician or practitioner’s time. Fair warning, though, you’re not off the hook for the role you need to play in the marketing of your practice. Fortunately, however, if you’re willing to focus and make time for regular strategy sessions, you can get away with 30-60 minutes of content creation per session. Not bad, particularly if you were to calculate the financial impact of creating even one new patient.

There are so many golden nuggets in our conversation, and Justin’s parting wisdom is this:

• Trust the process; it takes time.
• Invest what you can, bootstrap if you need
• Set reasonable expectations for what you want your marketing strategy and tactics to achieve

I thoroughly enjoyed our conversation and I’m certain you will too, so, grab a beverage or a snack, or lace up your walking shoes, and settle-in to listen to Justin and his incredible wisdom.

Bio:

Justin Knott is a medical marketing expert and CEO of Intrepy Healthcare Marketing. He works with medical practices and healthcare organizations to tell their stories, promotes their procedures and specialties, and develops patient-centric marketing strategies that attract and retain patients. Justin’s expertise lies in marketing strategy, SEO, and paid ads. He regularly speaks and contributes to national publications on

various digital marketing topics.

Find Justin:

Website

Justin’s LinkedIn

Patient Convert Podcast

Twitter

Connect With Us:

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Tracy’s LinkedIn

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