Digital Revenue Streams for Healthcare Providers: Expert Tips Featuring Robin Massey, EP 148

Thriving Practice with Tracy Cherpeski

In this episode of Thriving Practice, host Tracy sits down with Robin Massey, founder of SkipTheBox. Robin shares her expertise on how healthcare providers can expand their practices into the digital realm, creating additional revenue streams through online courses, self-published books, and virtual workshops. This insightful conversation offers practical strategies for leveraging your medical expertise in the online space, with a focus on starting small, testing ideas, and overcoming technical challenges.

- Introduction to Robin Massey and SkipTheBox (00:09)

- The importance of creating additional revenue streams for healthcare providers (00:30)

- Strategies for self-publishing books in the healthcare field (10:51)

- Benefits of self-publishing vs. traditional publishing

- Key steps in the self-publishing process

- Importance of professional editing and cover design

- Developing online courses for healthcare professionals (19:45)

- Starting with a small-scale test run using simple tools

- Gradually scaling up based on audience response

- Addressing potential liability concerns

- Creating virtual workshops as a low-risk entry point (22:26)

- The value of starting small and gathering data before major investments (23:21)

- Overcoming tech overwhelm and the importance of outsourcing (29:06)

- Robin's advice on long-term thinking for online business growth (30:33)

- Where to find Robin and SkipTheBox online (27:27)

Key Takeaways:

- Start with simple tools like Google Docs to outline your ideas

- Test your concepts with your existing patient base before major investments

- Consider outsourcing technical aspects to focus on content creation

- Remember: "It's not one day, it's day one" when starting your online journey

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Robin's Bio:

Robin Massey is the Founder of Skip the Box LLC, supporting business owners in health and wellness fields who are looking to build out online programs and services. With over 15 years of experience in behind-the-scenes support, she loves helping folks get out of the details, on top of their workload, and into their zone of genius. Because who wants to live with their hair always on fire? Project management, execution, and “how can we simplify this?” are Robin’s jam, and it delights her to help business owners get out of the weeds so they can focus on the important things that will increase their impact and revenue.

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