How Technology Has Transformed the Sales Profession - Robin Singhvi

Thinking Inside the Box

In today’s episode, I chat with Robin Singhvi, the Portland, Oregon-based Founder of SmartCue, an effectiveness platform that allows enterprise software sales teams to create contextual & tailored demos for every prospect. Robin has spent over a decade in the US B2B SaaS space as a sales and solutioning leader, supporting sales and product teams to develop and execute best-in-class experiences for customers.

Together we discussed the evolution of enterprise sales, how relationships have evolved with the use of technology & how the pandemic changed everything.

Robin began the journey at SmartCue as a solopreneur, built a hybrid team split between Oregon & India & became a true student of his own business, applying best practices to build relationships with clients, while fostering a culture of engagement internally. We talked about the challenges of growing your business as a solopreneur, the nuances of leading teams a world apart from one another & how being intentional about asynchronous work was the key to the firm’s success.

Past listeners of this podcast will be familiar with my thoughts on the differences between building sales & influence - unique skills in their own right - and how sharing best-practices cross-functionally allows us to be more effective in a world that’s still driven by relationships.

Beyond that, it was another fun chat, and I hope you enjoy our conversation, as much as I did recording it.
Robin Singhvi
Robin Singhvi is the founder of SmartCue, a smart sales effectiveness platform that helps sales teams deliver personalized product demos and close deals faster. Robin spent over a decade in the US B2B SaaS space as a sales and solutioning leader, playing the quarterback between sales and product teams to develop and execute the best solutions for customers and key stakeholders.

He built up the muscle memory to identify prospect needs and accelerate deal cycles. Robin has demonstrated success at driving high-value, complex, strategic partnerships with multiple stakeholders and teams in a highly matrixed environment.

Robin has a computer science degree from here in India (2003) and an MBA from Willamette University in Salem, Oregon (2010). Post his MBA, he spent 10+ years with startups of various sizes, all in the B2B SaaS space selling to Enterprise clients, mostly in the US.

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Matt Burns
Matt Burns is an award-winning executive, social entrepreneur and speaker. He believes in the power of community, simplicity & technology.
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