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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Theology of Business with Darren Shearer: Helping Marketplace Christians Explore and Apply God's Will for Business
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How Chick-fil-A Became an Iconic Brand (w/ Steve Robinson, Chick-fil-A’s Chief Marketing Officer from 1981 – 2015)
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Вміст надано Darren Shearer, Darren Shearer: Christian Business | Entrepreneurship | Faith, and Work | Leadership. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Darren Shearer, Darren Shearer: Christian Business | Entrepreneurship | Faith, and Work | Leadership або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On this episode, we’re joined by Steve Robinson.
Steve was the Chief Marketing Officer of Chick-fil-A from 1981 – 2015. Think about how Chickfila has grown during that time. Chickfila makes more money per restaurant than McDonald's, Starbucks and Subway combined.
“Eat mor chikin”, cows, setting up free-standing stores outside of shopping malls, breakfast, fresh cut flowers on the tables, all the sauces, all the new menu items, Chickfila Peach Bowl, the fastest drive thrus on the planet…
In his book, Covert Cows: How faith, Cows and Chicken Built an Iconic Brand, Steve details how he and the Chick-fil-A leadership team intentionally curated by Truett Cathy kept their Christian faith at the core of the business, staying true to Proverbs 22:1: “A good name is to be chosen rather than great riches; loving favor rather than silver and gold.”
Theology of Business is the show that helps marketplace Christians to partner with God in business to make disciples of companies, industries, and communities. If you want to learn more about how to do business for the glory of God and shape culture through discipling the business world, this show is for you. | Entrepreneurship | Marketing | Nonprofit | Church | Author | Startups | Marketplace | Ministry | Business as Mission | Faith and Work | Faith | Success | Leadership | www.TheologyofBusiness.com
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