WCP167 Organic tomatoes vs. Twinkies

The Writing Coach Podcast with Rebecca L. Weber

Вміст надано Rebecca L. Weber. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rebecca L. Weber або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2y ago 17:19

MP3•Головна епізоду

When you’ve developed an evergreen story idea, it may be accurate to say that there’s no reason why the story needs to be told now.

But that’s only true when we look at your existing pitch. Your angle, your slant, your point of view doesn’t include a perspective that makes the story relevant now.

Telling yourself the story doesn’t have one, that you don’t know how to find one, that you shouldn’t have to find one, etc., will likely lead to confusion, inadequacy, or doubt … and a pitch that seems less relevant than it could.

This approach to pitching is disempowering, and leaves you mistakenly believing that things are out of your control.

It’s in your control to find a reason why the story should be told now.

It’s in your control to find multiple reasons why the story should be told now.

It’s in your control when in the pitching process you identify the timeliness or news peg.

It’s in your control if you eat your delicious organic tomato today or leave it on the shelf for a month.

Let’s address making your pitches relevant, compelling, and as delicious as a ripe organic tomato.

WCP167 Organic tomatoes vs. Twinkies

The Writing Coach Podcast with Rebecca L. Weber

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published 2y ago

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