43: Why Most Marketers Fail to Close Enough Leads to Grow Their Business


Manage episode 329456886 series 3303570
Зроблено Web Canopy Studio і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.

Why do most marketers fail miserably today?

The truth is that agencies and marketers alike are often not that great at generating and closing quality leads because they get lost in the stuff that should be considered ongoing maintenance.

Most agencies will build entire proposals around nothing but services that exist in the attract phase of the flywheel.

There's a significant flaw with this. That nobody really cares what the content you have on your website, what your buyer personas look like, what words you hope to rank for, or even how much engagement you are going to get on your social platforms - if you're not closing enough leads to make your business grow.

In this episode, John Aikin discusses the main reasons marketers often overlook the core focus of generating leads and how to start shifting the way we view lead generation and the flywheel as a whole.


View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅ Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅ Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅ A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!


48 епізодів