43: Why Most Marketers Fail to Close Enough Leads to Grow Their Business

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Why do most marketers fail miserably today?

The truth is that agencies and marketers alike are often not that great at generating and closing quality leads because they get lost in the stuff that should be considered ongoing maintenance.

Most agencies will build entire proposals around nothing but services that exist in the attract phase of the flywheel.

There's a significant flaw with this. That nobody really cares what the content you have on your website, what your buyer personas look like, what words you hope to rank for, or even how much engagement you are going to get on your social platforms - if you're not closing enough leads to make your business grow.

In this episode, John Aikin discusses the main reasons marketers often overlook the core focus of generating leads and how to start shifting the way we view lead generation and the flywheel as a whole.

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