Artwork

Вміст надано Nonprofit HR. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nonprofit HR або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !

Partnering Internally for Employer Brand Success featuring Atokatha Ashmond Brew, Lori Kipnis and AHLA

45:16
 
Поширити
 

Manage episode 318718821 series 2806452
Вміст надано Nonprofit HR. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nonprofit HR або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Overview: Employer branding may not seem like a big deal for associations, but it is! It helps all types of organizations showcase intentional cultures and inclusive workplaces, which enables authentic communication for why they are an employer of choice. This is no small feat, but it reaps huge rewards. Employer branding is an incredibly underutilized aspect of overall branding and corporate communications, and the two departments that can immediately tackle this commonly missed opportunity are Marketing and Human Resources! Together, these two teams of professionals can power the stories and experiences of your people, adding value to your talent attraction, engagement and retention programs, and ultimately your strategic objectives.

Learning Objectives Include: - Defining employer branding and how it fits into an association’s overall brand (with an association case study example) - Initiating conversations between Marketing and Human Resources to collaborate, build and maintain a successful employer brand, adding this to your teams’ playbooks - Engaging your talent to help create your Employee Value Proposition (EVP) and tell your brand story - Integrating your employer brand and organizational core values across your talent management practices - Leveraging employer branding during times of change and uncertainty, like the COVID-19 pandemic, to ensure your organization attracts, engages, and retains high-performing talent to effectively deliver on your mission

Speakers: Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR Lori Kipnis, Managing Director, Strategy & Advisory, Nonprofit HR Maureen DuBois, Senior Director, Human Resources, American Health Law Association Stefan Bradham, CAE, Senior Director, Marketing & Communication, American Health Law Association

Learn more about Nonprofit HR. Visit nonprofithr.com. Learn more about AHLA. Visit americanhealthlaw.org.

  continue reading

76 епізодів

Artwork
iconПоширити
 
Manage episode 318718821 series 2806452
Вміст надано Nonprofit HR. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nonprofit HR або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Overview: Employer branding may not seem like a big deal for associations, but it is! It helps all types of organizations showcase intentional cultures and inclusive workplaces, which enables authentic communication for why they are an employer of choice. This is no small feat, but it reaps huge rewards. Employer branding is an incredibly underutilized aspect of overall branding and corporate communications, and the two departments that can immediately tackle this commonly missed opportunity are Marketing and Human Resources! Together, these two teams of professionals can power the stories and experiences of your people, adding value to your talent attraction, engagement and retention programs, and ultimately your strategic objectives.

Learning Objectives Include: - Defining employer branding and how it fits into an association’s overall brand (with an association case study example) - Initiating conversations between Marketing and Human Resources to collaborate, build and maintain a successful employer brand, adding this to your teams’ playbooks - Engaging your talent to help create your Employee Value Proposition (EVP) and tell your brand story - Integrating your employer brand and organizational core values across your talent management practices - Leveraging employer branding during times of change and uncertainty, like the COVID-19 pandemic, to ensure your organization attracts, engages, and retains high-performing talent to effectively deliver on your mission

Speakers: Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR Lori Kipnis, Managing Director, Strategy & Advisory, Nonprofit HR Maureen DuBois, Senior Director, Human Resources, American Health Law Association Stefan Bradham, CAE, Senior Director, Marketing & Communication, American Health Law Association

Learn more about Nonprofit HR. Visit nonprofithr.com. Learn more about AHLA. Visit americanhealthlaw.org.

  continue reading

76 епізодів

Усі епізоди

×
 
Loading …

Ласкаво просимо до Player FM!

Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.

 

Короткий довідник