#50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach


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Do you really know your consumer? What if you had access to data about one million natural products consumers? Today we get a look at that data with Jessica Malach, VP of Marketing & Insights, at Social Nature, a product discovery and trial platform in the better-for-you space. With over one million users in their community, they've gleaned incredible insights about the "modern wellness consumer." Listen in to hear Jessica share all things about the modern wellness consumer including: how they define health, which certifications and labels resonate most, how they find new products, what drives repurchase, how not to market to them, if and how they use promo codes, and more. Social Nature is a proud sponsor of Startup CPG.
Episode Links:
  • Social Nature’s website
  • Jessica's LinkedIn
  • Join the Social Nature community as a consumer here
  • As a CPG Brand, learn more about Social Nature’s programs here or contact their team at marketing@socialnature.com
  • Link to “The Complete Guide to Online-to-Offline (O2O) Marketing” mentioned by Jessica and Jessi
  • Follow the #trynatural movement @socialnature

Show Links:
  • Join the Startup CPG Slack community (7K+ members and growing!)
  • Follow @startupcpg
  • Visit host Jessi's Linkedin or website
  • Questions or comments about the episode? Email Jessi at jessi@startupcpg.com

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