The Humane Marketing Revolution with Sarah Santacroce

The Sensitive CEO Show

What’s wrong with traditional marketing? This conversation with Sarah Santacroce dives into how to do marketing that is in alignment with you are as opposed to what the "gurus" tell you about how marketing should be done. Discover what the gentle business revolution is all about how urgency techniques and scarcity energy don't work and what to do instead.

Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.

📚 Key takeaways:

• How we can bring more empathy to the business world
• The proof that more humane marketing actually works
• Sarah's unique version of the 7 Ps of Marketing

🔗 Links mentioned:

• One Page Marketing Plan
• Humane Marketing Circle
• Marketing Like We're Human: A Radical Business Approach to Get New Clients with Integrity and Kindness
• Selling Like We're Human: A roadmap to selling from the heart in a new business world!

🖇 Where you can find Sarah:

Website: http://www.humane.marketing

Podcast: Humane Marketing Podcast

LinkedIn: https://www.linkedin.com/in/sarahsantacroce/

YouTube: https://www.youtube.com/channel/UCDV_9sOD7pIdC4pDR3Bn3IA