29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry


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Зроблено Amanda Russell і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.
Many would say you'd be crazy to try and compete with the L'Oreal's and Estee Lauder's of the world to launch a beauty brand, especially with no experience in the beauty space. That didn't stop Divya Gugnani, a former Goldman Saks executive, to defy the odds, successfully launching what is now one of the most beloved all natural cosmetics brands in the world: Wander Beauty. She discusses how she broke through with stars like Heidi Klum, Emma Roberts, and Sarah Jessica Parker spreading the word for her. Add to that, the company has been featured in many notable media outlets, such as Vanity Fair, Allure, and Marie Claire, and has won over 30 beauty awards, including multiple Allure "Best of Beauty" awards. Neal and Amanda catch up with Divya to dig deep into how she did it, from launch to retention. This 20 minutes packs so much wisdom, you will want to grab a pen and paper to take notes! For more information: •Divya Gugnani on LinkedIn: https://www.linkedin.com/in/divya-gugnani-6ba98 •Wander Beauty: https://wanderbeauty.com •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com

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